In the past ten years, it can be said that mobile phones have experienced numerous innovations. For example, the processor has changed from dual-core to quad-core to eight-core. The screen has changed from a small screen to a large screen to a full screen. The unlocking method has changed from sliding to sliding. Fingerprinting becomes facial recognition again. In order to meet consumer demand for innovation, smart phone brands and chip suppliers have been racking their brains to seek new breakthroughs.
According to Digitimes report, in order to meet consumer demand for innovation, mobile phone chip suppliers are bound to continue to add new applications, new features and new designs, and now artificial intelligence (AI) applications have become important areas of warfare, including Apple, Samsung. Electronics (Samsung Electronics), Huawei Technologies, MediaTek, Qualcomm, and Spreadtrum will all fully deploy AI to gain business opportunities.
In the initial development stage of artificial intelligence, because the understanding of artificial intelligence is not the same among mobile phone manufacturers, mobile phone manufacturers that apply artificial intelligence technology in the field of mobile phones have many different ways of landing AI technology.
Among them, the latest iPhone X will directly use artificial intelligence as the main selling point. Apple CEO Tim Cook stated that iPhoneX is a product that is positioned in the future, and its A11 bionic chip integrates a neural network engine. "The chip has a neural network engine capable of operating up to 600 billion operations per second, recognizing tasks, places, and objects, and providing powerful impetus for innovative features such as facial ID and "spoken expression." In addition, Apple also plans to expand the A11's neural network engine to more Apple ecosystems, including drones, Apple Watch, and health care.
As a domestic mobile phone giant, Huawei has not lagged behind artificial intelligence. Huawei's flagship Mate10 series released some time ago was equipped with a AI-based processor, the Unicorn 970. Huawei refers to this processor as "the first artificial intelligence (AI) mobile computing platform", which specifically set up an AI hardware processing unit - NPU to complete AI computing tasks. In terms of specific applications, the Mate10 series can intelligently identify more than ten kinds of camera scenes, and automatically adjust the camera parameters, so that ordinary people can also shoot a large feeling. In addition, it can also translate text, voice, and photos in real time to make people communicate more smoothly.
Samsung added Bixby voice to the Galaxy S8 and Note8 releases this year. Samsung calls Bixby a learning AI. It can be said that Bixby has started a new model of human-computer interaction. By definition, Bixby is actually stronger than Siri because Apple defines Siri as an intelligent voice control function, while Bixby is a higher-order artificial intelligence assistant.
In addition, Qualcomm and MediaTek have also foreseen new smart phone chip solutions in 2018. They will be fully equipped with the latest AI technology, and are expected to provide mobile phone brand customers with photo development, biometrics, smart voice, sports health care and mobile payment. A new user experience application.
However, as mobile phone brand manufacturers will adopt a marketing strategy that will continue to improve their functions but will not increase their prices next year, Qualcomm and MediaTek have had to use the mainstream 10/16nm process technology in 2017 for the new smartphone chip solutions in the first half of 2018.
Keith Kressin, senior vice president of Qualcomm, once pointed out that Qualcomm has continued to promote AI-related application research, is committed to the development of AI application design including voice, and introduced a new generation of Snapdragon 845 chip mobile platform. Qualcomm also took the lead with Baidu. Collaborate to upgrade voice recognition to smartphones and IoT devices.
Li Zonglin, the general manager of MediaTek's wireless communications division, also said that in fact, the P25 chip solution launched in 2017 has demonstrated strong AI application capabilities on Samsung's new generation of smart phone J7Plus products. MediaTek will continue to focus on AI applications in the future. Voice-related recognition and other functions, and even new applications such as biometrics, mobile payments and other AI. As for the new 2018 Helio P-series smartphone chip platform, MediaTek will also see further AI-related applications and designs.
At the same time, Li Liyou, chairman and CEO of Spreadtrum Communications, a domestic chip supplier, also said in an interview with the media recently that the company will release an AI processor for smartphones in 2018. According to Li Liyou, the processor will be manufactured using TSMC's 12nm process, which is an upgraded version of the existing 16nm process.
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