"A long-awaited start, I still hold half a face." A large part of the Apple Spring New Product Launch Conference in Beijing’s early morning was left to Apple Watch again. This product, which has high hopes for thousands of wearable smart device practitioners, held a V2.0 conference. Finally, I was shy and gave the release date on April 26, and unexpectedly placed mainland China in the list of starting areas.
Although most of the elements of the Apple Watch were revealed six months ago, this did not affect the fruit powder. The fruit powder continued to be appreciated, especially at the press conference. Apple made special choices for the design of various materials for apple watch. The process specially produced a video to explain, although this video was named by the netizens as "A Pile of Steel Ingots' Art Journey" (this is the reverse output value of Lei Jun? There should be a red envelope of Xiaomi PR). Of course, historically, even the price-performance products like the iPhone 5C have the same craftsmanship and feel of the plastic back cover, not to mention the watch that represents the exquisite appearance and craftsmanship. .
Frankly speaking, this is the first smart watch we can see that “it seems to be a watch that can be called a watch†(of course, Moto360 is also good, but there are so many styles without Apple Watch that are slightly regrettable) But at the same time, it is very regrettable that the Apple Watch, which is so good as a watch, still fails to jump away from the limitations of the existing smart watch function definition.
In general, the application scenarios provided by Apple Watch, in addition to the tools that can be seen on traditional electronic watches, are representative of the following categories: call, social, health, and authorization.
Call: Who wants to talk to the watch?
Apple Watch can transfer calls from the mobile phone to the watch via Bluetooth, but there are very few scenes that meet this need in real life - of course, not so much in Hollywood, there are still many such cool games in the 007 and other spy films. The plot, so for watch calls, the value of marketing is greater than the practical value.
Social: Can one-way operation be called social?
The most attractive Chinese netizens at the press conference were of course the appearance of WeChat user "ziqiao" on that small screen. Even in the circle of friends, someone has started the human flesh, which is the WeChat ID of the Apple conference. It can be such a small piece. On the screen, is WeChat communication really a good experience? It should be said that it is very convenient for users to see the information of their friends. Therefore, Apple Watch has found the pain points of users in this respect, but for two-way communication, it is still powerless, allowing users to be in such a small space. Using gestures, touch, and voice to input is a very inhumane thing. I’m afraid it’s better to operate, that is, to give a circle of praise to friends?
Health: The experience is better than the bracelet in the offline mode of the phone
Apple Watch certainly provides the function of health management. In my opinion, this is the most accurate place in the product definition of all smart wearable devices. For the user, there are two typical scenarios for using this feature, one is the gym and the other is jogging, and the focus of these two scenes is not suitable for carrying mobile phones. In contrast, smart watches have better computing performance and interactive experience than smart bracelets, so they can help users better manage the data in their movements, and the bracelet may play more of data collection. The role is difficult for real-time presentation and calculation.
Authorization: One of the core experiences of smart watches, but it will take time to popularize
At the press conference, a video showing the use of a smart watch-free room card to enter the Starwood hotel room was shown. It can be said that the smart watch is fully functional in terms of authorization. Of course, mobile payment is another very good point in the authorization function, except that If you want to bring these two experiences to each user as much as possible, you need more businesses to work with Apple and optimize their IT systems and business processes. For Chinese people, don’t want to buy hotels everywhere. Room card experience, if feasible, first make the bus card recharge and the train ticket to pick up the two scenarios.
Overview of the product design of the entire Apple Watch, this smart watch is more defined as the receiving end of the information rather than the originator, and because of this, it is specially designed to "feel the watch automatically, the user raises the wrist automatically Show the thoughtful design of just receiving the message, in the hope of minimizing the complexity of the user viewing the information, but there are a few details that need to be considered:
First, the problem of the number of information pushes: As users install more apps on their watches, more and more messages are pushed (iPhone users must be deeply touched, especially for certain video apps), then how to Push messages are differentiated, which should be pushed to the watch and which should not, which requires a convenient way to achieve.
Second, the problem of information push priority: even if the content needs to be pushed, there should be a push priority setting. I remember that Xiaomi's MIUI V6 has a very good function. For some non-important information pushes, use the system control bar prompts to show the user to avoid frequent user pull-down menus. For Apple Watch, similar mechanisms should be considered. To make a difference and avoid excessive interruptions to users.
Although I have sorted out the problems that Apple Watch may encounter in the experience of various scenes, I think this will still not affect its sales. After all, the value of the "watch" has been very impressive, and then actually More depends on Apple's more optimized functional design and third-party manufacturers to find more smart watch use scenarios, so that this is also the most beautiful smart watch, to play a greater value.
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