On January 12th, LeEco's Ecological World Conference was held in Beijing. During the event, LeTV not only re-organized all of its ecosystems, but more importantly, LeTV announced its new LOGO at the same time. The “Letv†era was declared to have ended since then. The change of LOGO is more of a symbol of the company's development strategy. It is naturally very important for LeTV. However, what attracted our attention at this conference was a 65-inch super TV X65 released on the spot.
The X65 is priced at 4999 yuan, with a 65-inch 4k screen, it can be said in the current level of product has a good price/performance ratio. However, from the hardware and performance point of view, the price of this TV is worth it? Although the X65 real machine was not shown on site, we also conducted a simple evaluation of this new TV for the first time based on the product information released on site and the understanding of the previous products.
In the conference site, in order to confirm the X65 price of 4999 yuan "value", LeTV also announced the BOM cost of the product, according to LeTV said the X65's BOM cost is 5428.67 yuan, and the current mainstream 65-inch 4K smart TV price range Between 9999 yuan and 29,999 yuan, and Le Shi is the use of subsidy hardware, using lower-cost pricing.
Shape: Continuation of Super 3 Design
And regardless of the cost of the X65, but the price of a 65-inch 4K TV today is worth 4,999 yuan? This needs to be discussed in terms of appearance, hardware level, and software content.
First of all, from the appearance point of view, this release of the X65 does not use the split-type design of the recently released fourth-generation super TV, but continues the relatively traditional third-generation TV cloud base modeling and aluminum-plastic drawing process backplane design. From the consideration of the pricing of 4,999 yuan, we believe that this choice is understandable. After all, the cost of split design is higher, and the adoption of the mature industrial design of the previous generation can further reduce the production cost. Moreover, the design of the cloud base model will appear even now. It's quite different. This point can also be verified from the naming, Super 3 TV in addition to 65 inches and 120 inches, the other products are named "X" series, and Super 4 TV naming is currently using the "MAX" series.
Although the real machine has not yet got the X65, but the actual shape can basically refer to the third generation of super TV Super 3 Max65.
Hardware: slightly higher than the Super 3 Max65 level
On the screen side, the X65 uses a 4K ultra-high-definition panel, with a high color gamut of 85%, a contrast ratio of 4000:1, and a brightness of 350 nit. Compared to the 300 nit of the Super 3 Max, the brightness of the X65 is increased.
In terms of hardware performance, the official data shows that the X65 adopts the 4K smart TV chip Mstar 6A928, 4-core 1.4GHz Cortex A-17 architecture, Mali T760 top flagship GPU, supports 60 frames H.265/HEVC format 4K video Hard solution, built-in 3GB large running memory and 16GB new standard 16nm process eMMC5.0 high-speed flash memory. From the hardware parameters, the overall specifications of the X65 maintain a level consistent with the Super 3 Max65, slightly lower than the recently released Super 4 Max70, of course, this is not unrelated to the positioning of this product's main "large value screen".
In terms of sound, because it does not use a split design, the X65 body has built in two sets of 10W sound units, which can provide clear, real sound quality, and also supports the latest decoding technology of Dolby Audio and DTS Premium Sound. Of course, the X65 also supports external super music speakers, using 4CM slim design, full metal CNC finishing, built-in 2.1-channel, 4 + 2 speaker Soundbar + 6.5-inch ultra-large diameter wireless subwoofer combination, and set high school Low independent crossover unit, equipped with imported CIRRUS LOGIC chip and HDMI ARC external chip, supporting Dolby and DTS sound effects.
Interface will not repeat them here, Super TV X65 provides three HDMI2.0 interface (2 input, 1 output) to support 4K video, full game transfer, a USB 3.0 interface, 2 USB 2.0 interface, an SD card Slots, component inputs, AV interfaces, network cable interfaces, fiber optic interfaces, etc. are also available.
System: EUI5.5 APP Channelization
In terms of software, the X65 uses the EUI5.5 TV-Springer system. Based on Android 5.0 deep customization, it still continues EUI's channel design ideas, further goes to the APP, and turns the software directly into a desktop channel for browsing. And classification, such as the original music TV APP, game APP and other software are reintegrated into LeTV, games, and other channels, more suitable for remote control operation.
In addition, LeTV said at the press conference that there will be a round of product promotion activities in the near future. Although the X65 released this time will not participate in this promotion, if users concerned about other TVs, they can pay attention.
The X65 is priced at 4999 yuan, with a 65-inch 4k screen, it can be said in the current level of product has a good price/performance ratio. However, from the hardware and performance point of view, the price of this TV is worth it? Although the X65 real machine was not shown on site, we also conducted a simple evaluation of this new TV for the first time based on the product information released on site and the understanding of the previous products.
In the conference site, in order to confirm the X65 price of 4999 yuan "value", LeTV also announced the BOM cost of the product, according to LeTV said the X65's BOM cost is 5428.67 yuan, and the current mainstream 65-inch 4K smart TV price range Between 9999 yuan and 29,999 yuan, and Le Shi is the use of subsidy hardware, using lower-cost pricing.
Shape: Continuation of Super 3 Design
And regardless of the cost of the X65, but the price of a 65-inch 4K TV today is worth 4,999 yuan? This needs to be discussed in terms of appearance, hardware level, and software content.
First of all, from the appearance point of view, this release of the X65 does not use the split-type design of the recently released fourth-generation super TV, but continues the relatively traditional third-generation TV cloud base modeling and aluminum-plastic drawing process backplane design. From the consideration of the pricing of 4,999 yuan, we believe that this choice is understandable. After all, the cost of split design is higher, and the adoption of the mature industrial design of the previous generation can further reduce the production cost. Moreover, the design of the cloud base model will appear even now. It's quite different. This point can also be verified from the naming, Super 3 TV in addition to 65 inches and 120 inches, the other products are named "X" series, and Super 4 TV naming is currently using the "MAX" series.
According to the information given by the official, the thinnest point of the X65 screen is only 10.2mm, which is 8mm thinner than the Super 3 Max65. It adopts an all-metal body and anodizing technology, although LeTV just released a 65-inch ultra-thin point in the United States CES. The thickness of the stereo TV Max65 Blade has reached a staggering 3.9mm, but as a non-split TV X65 can achieve 10.2mm results are not easy.
Although the real machine has not yet got the X65, but the actual shape can basically refer to the third generation of super TV Super 3 Max65.
Hardware: slightly higher than the Super 3 Max65 level
On the screen side, the X65 uses a 4K ultra-high-definition panel, with a high color gamut of 85%, a contrast ratio of 4000:1, and a brightness of 350 nit. Compared to the 300 nit of the Super 3 Max, the brightness of the X65 is increased.
In terms of hardware performance, the official data shows that the X65 adopts the 4K smart TV chip Mstar 6A928, 4-core 1.4GHz Cortex A-17 architecture, Mali T760 top flagship GPU, supports 60 frames H.265/HEVC format 4K video Hard solution, built-in 3GB large running memory and 16GB new standard 16nm process eMMC5.0 high-speed flash memory. From the hardware parameters, the overall specifications of the X65 maintain a level consistent with the Super 3 Max65, slightly lower than the recently released Super 4 Max70, of course, this is not unrelated to the positioning of this product's main "large value screen".
In terms of sound, because it does not use a split design, the X65 body has built in two sets of 10W sound units, which can provide clear, real sound quality, and also supports the latest decoding technology of Dolby Audio and DTS Premium Sound. Of course, the X65 also supports external super music speakers, using 4CM slim design, full metal CNC finishing, built-in 2.1-channel, 4 + 2 speaker Soundbar + 6.5-inch ultra-large diameter wireless subwoofer combination, and set high school Low independent crossover unit, equipped with imported CIRRUS LOGIC chip and HDMI ARC external chip, supporting Dolby and DTS sound effects.
Interface will not repeat them here, Super TV X65 provides three HDMI2.0 interface (2 input, 1 output) to support 4K video, full game transfer, a USB 3.0 interface, 2 USB 2.0 interface, an SD card Slots, component inputs, AV interfaces, network cable interfaces, fiber optic interfaces, etc. are also available.
System: EUI5.5 APP Channelization
In terms of software, the X65 uses the EUI5.5 TV-Springer system. Based on Android 5.0 deep customization, it still continues EUI's channel design ideas, further goes to the APP, and turns the software directly into a desktop channel for browsing. And classification, such as the original music TV APP, game APP and other software are reintegrated into LeTV, games, and other channels, more suitable for remote control operation.
In terms of content, I am afraid LeTV users do not need to worry about, after all, LeTV has a wealth of online video resources, free movies and television drama, music, and even live sports are numerous.
Since the release of the X65, LeTV has enriched the screen range of its televisions from 40 inches to 70 inches. (The 120-inch uMax is not discussed here for the time being.) It also indicates that LeTV will abandon the 60-inch TV market and focus on 65 inches. Screen TV market.
Since the release of the X65, LeTV has enriched the screen range of its televisions from 40 inches to 70 inches. (The 120-inch uMax is not discussed here for the time being.) It also indicates that LeTV will abandon the 60-inch TV market and focus on 65 inches. Screen TV market.
Evaluation summary:
From the perspective of the hardware level of this X65, the price of 4,999 yuan is still quite attractive. From the reaction of netizens at the conference, we can see that after we released the product pricing to the circle of friends, many friends expressed that " It's evident that TV bought early."
In terms of sales, LeTV announced that on January 19, Super TV X65 will be launched at Leshi Mall, starting from RMB 4,999, and a separate package of RMB 1,999 will be added to LeTV Wireless Speakers (valued at RMB 1499). From January 17th to January 18th, LeTV will also hold Super TV New Year Festival in its omnichannel. Based on the CP2C3.0 model, music as innovative to provide users with the choice to buy bare metal or membership contract machine, buy a year member machine hardware prices straight down 300 yuan, support hardware price 0 yuan.
From the perspective of the hardware level of this X65, the price of 4,999 yuan is still quite attractive. From the reaction of netizens at the conference, we can see that after we released the product pricing to the circle of friends, many friends expressed that " It's evident that TV bought early."
In terms of sales, LeTV announced that on January 19, Super TV X65 will be launched at Leshi Mall, starting from RMB 4,999, and a separate package of RMB 1,999 will be added to LeTV Wireless Speakers (valued at RMB 1499). From January 17th to January 18th, LeTV will also hold Super TV New Year Festival in its omnichannel. Based on the CP2C3.0 model, music as innovative to provide users with the choice to buy bare metal or membership contract machine, buy a year member machine hardware prices straight down 300 yuan, support hardware price 0 yuan.
In addition, LeTV said at the press conference that there will be a round of product promotion activities in the near future. Although the X65 released this time will not participate in this promotion, if users concerned about other TVs, they can pay attention.