On September 17, the DORCEN brand press conference was held in Beijing. At the same time, Wu Xiao, CEO and Chairman of Dacheng Motors, presented three new cars at the same time. The release of the Mahayana brand marks the addition of a new force in China's auto industry.
"When I have been in such a family environment for a long time, I will see others take a lot of detours and encounter many difficulties. If these challenges are faced by myself, how will I deal with them. If I take the lead, what will I do. Do I have the opportunity to create a new story." This is Wu Xiao's original intention to build a car. In 2015, Chairman Wu Xiao formally began to prepare the Mahayana Motors team and plan the production base, which has now begun to take shape. It also has two production bases in Jiangxi and Jiangsu, and Jiangxi Dacheng Automobile Co., Ltd. currently has a relatively complete vehicle qualification, covering passenger vehicles, commercial vehicles and new energy vehicles. It is worth mentioning that Mr. Wu Jianzhong, father of Mr. Wu Xiao, Chairman of Dacheng Motors, used to serve as Chairman of Zotye Holdings Co., Ltd.
Precisely locate users and focus on young groups
At present, China’s auto market is gradually getting younger, and the post-90s generation is rapidly rising in the field of auto consumption. Dacheng Automobile has insight into this market situation, positioning the user group at young people and young families, and named this part of the group " orange". At the same time, the core values ​​of the three major brands of Dacheng Motors, "Innovation, Dynamic, and Joy", have been established and integrated into all aspects of production and operation.
What is different is that in response to the current real-life problems faced by young people buying cars, Dacheng Motors has also introduced a low down payment and low monthly payment financial policy and replacement policy, and provided the first "three-year worry-free service" in the automotive industry. The industry averages 3 years \ 100,000 kilometers away, providing continuous quality assurance. The vehicle warranty reaches 4 years \ 150,000 kilometers, 3 years 60,000 kilometers and free warranty for wearing parts, free maintenance for the whole vehicle, and free rescue for 3 years 60,000 kilometers. Service.
Mahayana provides users with a low down payment, low monthly payment, and low interest policy
Wu Xiao, CEO of Mahayana Motors, stated at the press conference that Mahayana Motors will not only provide users with advantages in terms of appearance, functions, and configuration, but also solve the difficulties in car purchase, driving, and service, and improve product quality. And a comfortable and intelligent personalized travel experience provides a reliable guarantee.
Two production bases help the road to car manufacturing
At present, Dacheng Motors has two intelligent industrial bases in Jiangsu and Jiangxi. It is understood that the integrity of the four traditional craft workshops in the Jiangsu base and the adoption of some high-tech have reached the domestic mainstream level. Another Jiangxi base under construction is to benchmark the design standards of BMW and Mercedes-Benz, and on this basis, the process layout is improved according to the actual domestic situation.
Aerial view of Dacheng Motors Jiangxi production base
In addition, the suppliers of auto parts for Dacheng Motors are also from world-class companies. In 2017, Dacheng Motors and Jiangling Group formally confirmed a cooperative relationship to share the superior resources and resources of world-class suppliers such as Bosch, Philips, and Webast. Technical reserves to protect the products and quality of automobiles.
In terms of research and development, Dacheng Motors currently has a core research and development team of more than 1,000 people, and cooperates with German META and FEV power laboratories. It has strong independent research and development capabilities and China's first-class research and development software and hardware equipment, and has accumulated more than 100 patents. The patents of the next-generation engine will reach the leading level in the industry. Mahayana Motors has achieved important breakthroughs in technical capabilities, intelligent manufacturing, and cooperative ecology. In the future, it will continue to deepen its efforts in intelligent manufacturing to achieve international, intelligent, and ecological manufacturing. The base guarantees the mass production capacity of models.
Mahayana G60S
In the field of new energy, Dacheng Automobile has also accumulated three-electric technology, with a capacity of 100,000 sets of battery pack lines, 200,000 sets of mass production, 300,000 sets of battery management system production lines, and 50 kilometers of durability for bicycles. The test of sex, Mahayana Motors currently has close cooperative relations with many of the world’s top new energy technology R&D centers.
Three new cars debut, mass production in 2018
At the press conference, Dacheng Automobile also showed the existing compact SUV model G60s, medium and large SUV model G70s and small pure electric model E20 three models, and it is expected to achieve mass production of these three models in 2018. plan. In fact, the G70S, the first SUV product of Mahayana Motors, has already begun mass production. In the parking area of ​​the Jiangsu plant, there are already many complete vehicles off the assembly line waiting for delivery to dealers. After Mahayana Motors brand launch conference, G70S will be completed quickly. Shop goods.
The newly unveiled G70S, G60S, E20
In the future automobile planning, Dacheng Automobile will also launch B-class SUVs, B-class sedans, A-class SUVs, A-class sedans and A0-class sedans. In terms of intelligent driving, it will follow the international footsteps and conduct research on L2-L4 autonomous driving.
Different from other new car companies, Dacheng Automobile will also take into account the production of traditional fuel vehicles and hybrid vehicles in its future energy planning. This energy layout is distinguished from other new car companies that blindly produce pure electric vehicles as soon as they are born, and it also shows the down-to-earth side of Dacheng.
In terms of sales layout, Dacheng Motors has completed the construction of more than 100 4S stores, more than 600 distribution outlets and more than 400 service sites, and plans to complete more than 220 4S stores, more than 1,300 distribution outlets and 2,000 services in 2019. The establishment of the station brings more benefits and convenience to consumers with a complete sales and after-sales service system.
Dacheng Automobile Industry Chain Layout
In addition, Dacheng Motors launched the "Mission X" plan based on the layout of the global industrial chain, committed to redefining exclusiveness with highly customized production, providing two open source platforms for global users, and working with users to participate in product optimization and iteration. The new era of customized intelligent networking.
With the release of the Dacheng Motors brand, Dacheng Motors demonstrated its strong car manufacturing capabilities, advanced intelligent manufacturing technology, thoughtful worry-free service, and professional R&D and manufacturing. As an emerging force that combines advanced Internet technology to build cars with heart, it is believed that Dacheng Motors will use the greatest sincerity and ability to create excellent products that conform to the times and meet the needs of young consumers.
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