The emergence of network marketing is the result of the development of science and technology, the transformation of consumer values ​​and commercial competition. The development of computer networks has further changed the content of the information society. In the age of information networks, the application of network technology has changed the way information is distributed and received, changing the environment in which people live, work and learn, cooperate and communicate. Enterprises are also taking advantage of the rapid development of new technologies in the network to promote the rapid development of enterprises. Internet marketing uses the Internet as the media to implement marketing activities in new ways, methods and concepts, and more effectively promotes the realization of individual and organizational trading activities.
Internet marketing is also a result of changes in consumer values. Using the technology as a commanding height to provide various types of services to consumers is an important way to gain future competitive advantage.
Zhongshan Bohui Lighting Factory is a large-scale private enterprise with a history of 5 years specializing in the production of outdoor lighting. The company mainly produces and operates outdoor lamps, such as die-cast aluminum garden lamp series, street lamps, turf lamps, landscape lamps, high pole lamps, stainless steel, iron, copper outdoor lamp series, etc., with novel styles and various types. With its excellent development technology and production capacity, its products have been sold to more than 50 countries and regions overseas.
Today, the editor of HC Lighting Channel has the honor to share Bohui's successful online marketing experience with the CEO of Zhongshan Bohui Lighting Factory.
Bohui mainly deals in European style lamps. European lamps have always been very popular in foreign countries, so Bohui lamps have been devoted to foreign trade, and the manager said that foreign trade accounts for about 85% of the company's annual income. In the past few years, with the warming of the domestic European lamp market, Bohui has also begun to turn its attention to the domestic market, hoping to open a world in the domestic market. So in 2007, Bohui registered as a member of the trading network of HC. I hope that through online marketing, Bohui will open the domestic market.
Based on the characteristics of European lamps, Bohui basically locks the target customer group in the community, villas, gardens, etc. The target customers have been determined. The next thing to think about is how to sell? Shen said that after becoming a member of HC Network, Bohui will move all the lighting products of the company to the online shop, like the physical store, carefully spread the goods, carefully decorate, and insist on having a special person to log in to the store every day. Shop products and process messages in a timely manner. Hard work pays off, after a period of time, harvested a few small orders. Although these orders are small and pitiful compared to foreign trade, this has allowed Bohui to see the hope of the domestic market, and also let Shen Manager see the hope of network marketing.
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