An excellent provider of in-vehicle soft platform capabilities in the new interconnected era.
At the Beijing International Auto Show that opened on April 25, Shenyang Meixing Technology Co., Ltd. (hereinafter referred to as Meixing), as a product and service provider in the field of in-vehicle information systems and location services, presented a variety of product arrays, including A variety of products including intelligent networked vehicle service software solutions, customized navigation engine, inertial navigation module (inertial navigation module of inertial navigation DR), intelligent parking platform, AI-BOX, light car and so on.
The editor also took the opportunity to interview Kang Jian, deputy general manager of the American Bank's Technology Marketing Center, to gain insights into the American Bank's understanding and definition of the direction of intelligent networking, and its plans in this regard.
Connecting the past, designing travel solutions with customersIn the view of Bank of America, the in-vehicle intelligent network ecosystem is different from the mobile Internet ecosystem, and we cannot simply and crudely transplant the apps we commonly use in mobile Internet and hard-access them. For example, social tool applications are just needed in mobile Internet devices, but the design of their products is not suitable for the car environment. If they are simply transplanted, they will cause new pain points, but they will be converted into car team, location sharing, road book sharing, and road condition sharing. And so on, it will turn its weak association with the car into a strong association.
All services and applications loaded into the vehicle terminal must combine location information and actual driving scenarios, integrate the required functions, and use voice, in-vehicle hardware, peripherals and other assistance to create a seamless connection HMI experience.
In the process of achieving this goal, America Bank plays a role of connecting the past and the next, not destroying the original environment of the OEM, and at the same time, it cooperates with the OEM to design the intelligent network connection scheme, relying on the experience and software of the United States in the location service field for many years. Customized development capabilities to assist OEMs to achieve the perfect combination of "end, platform, and cloud" on the existing basis.
Advocate autonomy and provide customers with the ability to build productsDuring the interview, Mr. Kang said that with the gradual maturation of the automotive market in recent years, the requirements of customers have become higher and higher. How to reflect differentiation and express their product design language is something that many OEMs have been thinking about. The bank’s cooperation with customers on the intelligent network connection system also fully considers this point:
First of all, the development of intelligent networked vehicle systems is far from reaching the mature stage. Every company in the industry chain is still in the process of trial and error, making mistakes, and correcting mistakes. At present, the perfect product is only perfect at this stage. All customers They will have their own opinions and ideas, and they cannot limit the development direction and imagination of customers.
Secondly, the development stage and environment of various OEMs in the development of intelligent network connection are different. For OEMs that have never done intelligent network connection, they may need to start from the basics; while for OEMs that have progressed more than half In other words, you only need to understand what supplements the platform still needs. What Meixing needs to do is to supplement these contents, not to overthrow and rebuild.
Moreover, all OEMs have more than one hardware system supplier, and each supplier has different modules, operating systems, drivers, and comprehensive performance. The standard model means that there are restrictions.
Moreover, there are many and excellent suppliers of various professional modules (platform, hardware, CP/SP, cloud, etc.) in the industry chain of in-vehicle intelligent network connection. In this case, what combination is the best? For a clear answer, the Bank hopes to work with friends in the industry to design the most suitable solution for customers.
Therefore, as a service provider of the intelligent networked system, the Bank of America is guided by the actual needs of customers rather than independently defining standards. What it achieves is to provide customers with the ability to build products and ensure the independence and autonomy of customer development. Sex.
Grasp the direction, cooperate with customers to point and faceThe Bank of America can be accepted and recognized by many OEMs not only because of its integrated service capabilities and development capabilities, but also because of its correct understanding of intelligent network connection. During the interview, Mr. Kang also introduced to the editor some of Bank of America's views on the evolution direction of intelligent network connection:
At present, the development of the intelligent network system mainly revolves around two directions: one is the direction of travel and entertainment, such as the introduction of online music, dynamic traffic, dynamic parking, online radio, business travel services, social tools, etc., and then pass it through the service content matrix. Analyze, design effective scenes centered on the driver, transform low-frequency applications into high-frequency applications, and continuously increase the viscosity between people and cars.
The other is the direction of travel safety, such as deep integration with cameras and sensors, and the development of functions gradually evolving from passive safety to active safety, similar to front vehicle recognition, pedestrian recognition, collision warning, traffic big data analysis, etc., and more considerations in the car Its own hardware equipment and the connection with the external traffic control center will realize the integration with the automatic driving system in the later stage.
Meixing believes that system-level construction has never been accomplished overnight. Only points and lines, lines and planes can achieve true intelligent network connection.
Future outlookIn this auto show, the American Bank displayed only a part of the results, and there are still many research directions. It is not convenient to display due to objective reasons. At the end of the interview, Mr. Kang said, “The American Bank will do more in-depth on the intelligent network in the next few years. With hard work, the American Trade Association will work with partners in the industry to connect their leading products and services to achieve a deep integration of digital, soft, hard, and service."
In order to achieve this goal, the Bank of America will continue to increase investment in research and development, continue to accumulate the breadth and depth of software technology and development capabilities, and ultimately become an excellent provider of vehicle software platform capabilities in the new interconnected era.
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