The national robot manufacturer KUKA is the world's largest manufacturer of automobile manufacturing robots. It once said that it wants to dominate the Chinese market, but it was acquired by the United States this year and holds nearly 95% of the shares of KUKA. This means that the next market to dominate the Chinese robot market will probably be beautiful.
TIll Reuter, chairman and CEO of German industrial giant Kuka, said recently that the company would be the leader in the Chinese robot market.
KUKA is the world's largest manufacturer of automotive robots. In 2009, 80% of its revenue came from the automotive robotics business, but today it has fallen to 50%. This is mainly because the growth rate of the robot market for the automotive industry is only 3% to 5%, while the growth rate of the robot market for all other industries is more than 10%.
To this end, KUKA hopes that after being acquired by a company in China, the company will be able to transform and expand into other robot markets with faster growth. Midea announced in early January that it had officially completed the acquisition of KUKA and now holds nearly 95% of the shares in KUKA.
According to Reuter, this means that KUKA will enter small, flexible robots for electronics manufacturing and logistics warehouses, as well as robots that can help car owners charge electric vehicles, even robots that can help older people live independently.
Reuter said: "We want to maintain our position as the leader in the automotive robot market, but at the same time we also see that the growth rate of other robotics market is faster."
Analysts said that the Chinese market is the key to achieving this diversification strategy. China is the world's largest and fastest growing automation market. According to the International Federation of Robotics (IFR) data, robot sales in the Chinese market account for about one-third of global sales, and last year's growth rate was 27%, much higher than Europe's 12% and the Americas' 8%.
To this end, Reutte visits the Foshan headquarters of the United States every month, and maintains close contact with the chairman and CEO of the United States, Fang Hongbo. Last year, KUKA's share of the Chinese robot market was 14%, ranking the top three. Reuter said: "Our goal is to become the leader in the Chinese market."
Currently, KUKA's annual revenue in the Chinese market is 500 million euros (about 588 million US dollars). But Reuter expects to exceed 1 billion euros (about 1.176 billion US dollars) by 2020.
China's industrial robotization is the core of the grand plan of “Made in China 2025â€, and the Chinese government has set a corresponding goal to increase the proportion of robots made in China. At the same time, governments across China are subsidizing robot purchases.
Reuter said: "Now KUKA has become a member of the big family of beauty, and the United States is helping us to win more shares in the Chinese market."
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