In recent years, with the development of cloud computing and Internet of Things technologies, mobile phones are gradually used as an interface for smart homes and other devices, accelerating the development of the Internet of Things. However, due to the immature technology, although the market space is huge, it can only be used as a primary application.
Industry experts predict that by the end of 2020, Bluetooth will produce a large number of wearable Sensors. The mobile phone will have the fingerprint recognition function, the eyes and sound will also have the recognition function, the flexible screen, the refracted LCD screen, etc. will be installed as the interface terminal taking the mobile phone as the carrier.
Guo Xilu, president of Guangdong Golden Wisdom Internet of Things Technology Co., Ltd., said that with the development of cloud computing to a certain extent, it is the future development direction for mobile phones to become terminal interfaces. The Internet of Things technology is the communication between things. The mobile phone collects data through objects, transmits them to managers, and makes decisions. The center of the Internet of Things is big data in the background platform, and the mobile phone collection is only at the perception layer, but it is the leader of the nerve endings of the Internet of Things.
The four major US operators are all preparing to launch the next generation of 4G LTE networks: an upgraded version of LTE. The four major US operators have announced plans to launch high-definition voice this year or next. The near-field communication (NFC) function on mobile phones is becoming more and more popular. Smart homes and other technologies gradually mature through mobile phones as control terminals. It seems that mobile phones have gradually become the core application of the Internet of Things. Shanda Innovation Institute Deng Yafeng said that the bar code-based input method and mobile payment are very promising projects. In fact, many projects have not yet reached the technology, just imagine, for example, Bluetooth will produce a large number of wearable sensors.
Shanda Innovation Institute Deng Yafeng said that the bar code-based input method and mobile payment are very promising projects. In fact, many projects have not yet reached the technology, just imagine, for example, Bluetooth will produce a large number of wearable sensors.
The industry is preparing to launch Passpoint certified Wi-Fi, also known as Hotspot 2.0 and Next Generation Hotspot (NGH). Passpoint allows mobile phones to connect to Wi-Fi Passpoint hotspots automatically, seamlessly and securely, and is expected to be rolled out later this year.
Zhang Jianning, secretary general of the Zhongguancun Internet of Things Industry Alliance, said that in the future, there will be more and more interfaces for the Internet of Things, and mobile phones as terminals are an important direction. However, there are still technical limitations. After a certain scale of growth, combining the mobile Internet and the Internet of Things has a huge market space.
Analysis of the competitiveness of China's Internet of Things industry
Porter's international competitive advantage model includes four national determinants and two external forces. The four national determinants include production factor conditions, demand conditions, related and supporting industries, company strategy, organization, and competition. The two external forces are random events and government. The following will briefly analyze from several aspects.
Factor of production
The production factors of the Internet of Things industry mainly include radio frequency technology such as RFID, modern communication facilities, convenient business services, electronic services, human resources and so on. At present, China's Internet of Things industry is at the forefront of technology research and development in the world, and has a significant influence. In the key areas of RFID, from the perspective of hardware products including chips, antennas, tags and readers, the threshold of low-frequency RFID technology is lower, the technology is more mature, and the products are widely used, but the threshold of UHF RFID technology is higher. The domestic development is relatively late, and the technology is relatively lacking. There are few enterprises engaged in the production of UHF RFID products, and there is a lack of innovative enterprises with independent intellectual property rights. Therefore, in the Internet of Things industry whose standards determine success or failure, China needs to actively break through the core threshold, master key technologies, and train a large number of local key talents in order to be in an active position in the future fierce Internet of Things competition.
Domestic demand
The potential of China's Internet of Things market is huge. According to statistics, the industry scale of China's Internet of Things in 2011 exceeded 260 billion yuan. The industry predicts that the overall scale of China's Internet of Things industry will reach 800 billion yuan in 2013 and will exceed 5 trillion yuan in 2020. However, China has not yet obtained the international right to formulate standards, so domestic demand is not yet advanced. Therefore, the relevant enterprises of the Internet of Things in China should improve the quality of IoT products, performance, services, marketing strategies, and enhance the profit margin of the enterprise. To truly obtain pricing power.
IoT related and supporting industries
If the Internet of Things industry wants to obtain a lasting competitive advantage, it must have internationally competitive suppliers and related industries at home, so as to exert its group advantages. The IoT industry chain is similar to the current communication network industry chain, but the biggest difference is that RFID and sensors are added upstream, and IoT operators are added downstream. It is understood that China's downstream communication operators (Mobile Unicom Telecom) and midstream system equipment manufacturers (ZTE, Huawei) are already world-class, and other links are relatively lacking, but there is a lot of room for breakthroughs. In addition, the vision of the Internet of Things is the "Internet of Everything" state, which mostly involves map location information. The national attention to information security is bound to be more prominent than the Internet and telecommunications networks, so the opportunities for domestic manufacturers will be greater.
The strategic structure and competition of IoT companies
The international competitiveness of many enterprises in the Internet of Things will definitely determine the international competitiveness of the industry. The nature of the Internet of Things industry determines that the enterprise competition of the Internet of Things is not a competition between individual enterprises, but a competition between supply chains and supply chains. In China, the particularity of supply chain competition is that there is a monopolistic platform company in each supply chain. The platform company provides a platform for the development of the Internet of Things business, so it has the leading power in formulating the technical standards of the Internet of Things supply chain In addition, other peripheral enterprises have formed an ecological circle around this enterprise. The advantage of this competitive landscape is that it can quickly form industry standards in a short period of time and drive the development of a large number of Internet of Things applications and peripheral companies. The disadvantage is that companies cannot fully win the competition by strengthening R & D and innovation capabilities.
Opportunities and government influence
The need for countries to develop emerging strategic industries in the post-financial crisis era, the prevalence of low-carbon economy and sustainable development concepts, and the country ’s strategic need to accelerate the transformation of economic growth patterns have all brought opportunities to the development of the Internet of Things. Investment funds have also seized the opportunity of IoT conceptualization to enter the IoT industry and injected financial support for them. For example, the Fujian IoT Industry Investment and Innovation Fund has been approved by the National Development and Reform Commission and the first phase of the scale is 250 million yuan.
At the same time, the Chinese government attaches great importance to the development of this field of the Internet of Things, and has listed it as one of the key emerging industries supported by the state. The National Twelfth Five-Year Plan clearly states that the Internet of Things will be deployed in ten major areas of smart grid, smart transportation, smart logistics, finance and service industry, and national defense and military. The total investment of smart grid is expected to reach 2 trillion yuan , Ranking first in the top ten areas. At the same time, specific laws and regulations have been continuously introduced, which has effectively mobilized financial support for the Internet of Things from various industries, provinces, cities, and local governments. The tangible investment of central government funds has made the government's support for the Internet of Things truly real.
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