Outer tight inside? Xbox One becomes the only compliant set-top box

Regarding the issue of the retention of Internet TV set-top boxes, the SARFT, which is the regulatory agency, has always shown its absolute and vigorous attitude.


At the beginning of the new year, the news that “the SARFT tightened the OTT box approval and no serial number could be listed and sold” also caused a new round of panic and anxiety in the OTT box market. This, or will show that in the next 2015, the radio and television over the entire OTT market will be more than just the past 2014.

However, under the reality that the user's stock and increase in the market are phenomenal, can the SARFT of Justice and Public Credit incarnation be able to eradicate the Internet TV set-top box problem based on Document No. 181? Is it still a TV box manufacturer that can't escape the government's supervision and eventually embarks on a lawful and legal stability?

The old tune re-emerged in strict supervision

Prior to this, the regulatory direction of TV and radio for the TV box market mainly remained in the content of the box, ie, the Internet TV set-top box could not directly access the public Internet, and could not perform user management and billing certification work with transmission network operators. Specify out-of-area sales.

The blockade of network set-top boxes is the grasp of absolute control of TV screens by SARFT, and it is also the most favorable means to prevent the collapse of TV screens and to purify the box market.

Although both television users and box manufacturers have adopted self-interest as a starting point for the SARFT as a supervisory department, they have to be rejected, but have to admit that in the past year, it was SARFT's “Document No. 181”. The re-interpretation of the Internet TV set-top box market has been re-led to the formal development of the road.

After the supervision of the contents of license plates in OTT boxes, it is an intangible policy to eliminate a large number of cottage TV box manufacturers for regular TV box companies.

Of course, whether it is considering the safety of the cable TV box market or the task that Radio and Television is tasked with, all of them are forcing broadcasters to love the existence of network set-top boxes. The implementation of regulatory policies is only the job where they are, and their reluctance to defend their own interests.

After the temporary completion of the control of the contents of the box, the “devil palm” of the radio and television finally began to reach the direction of the hardware of the box.

There are policies to meet the next policy <br> According to the policy blueprint document No. 181, the sale of network set-top boxes to go through the relevant departments of the reporting and approval of the two processes, it can be said that only part of the formal box has been completed The licensee’s filing work, and the completion of radio and television to the approval of the work of few products.

The most interesting thing is that in this round of policy investigations, there is only one and only one place related to the work of the national TV box. That is the Xbox One, the high-profile Microsoft game console that entered China last year.

As an OTT set-top box XboxOne with video-on-demand, it not only filed with BesTV, the owner and licensee, but also passed the approval of the SARFT and obtained its serial number.

With Xbox One, the flagship of the game console, entering China, the smooth clearance in this round of policy is somewhat embarrassing. From Microsoft's official point of view, they do not want the outside world to label the Xbox One TV box, but can not help the content of the game content approval threshold, the game consoles that have lost the game can only temporarily rely on BesTV video content backed.

The foreign monks are not all chanting the scriptures. Since the “foreign goods” that do not know how to play games can pass the “rules” of the country in a one-off manner, I believe that the domestic regular manufacturers will not be drawn into this policy for too long.

In fact, the OTT box manufacturers have become accustomed to dealing with the radio and television of the regulatory authorities, playing games, and even playing the policy "playing the ball." But the full-time policy of monitoring the radio and television is not so brave and conspiratorial.

After undergoing rounds of violations, rectifications, supervision, and rectification, the network set-top box market that wants to pursue long-term development will still have to follow the policy direction. At the same time, the existence of chance exists only for competitors in the same industry to leave room for competition to beat.

Of course, OTT box manufacturers who are already familiar with the boxing routines of Broadcasting and Television, it is also time to re-read the No. 181 Document of the “Yinyin Scriptures” together with the SARFT and completely improve the policies and regulations in the industry in one step. , is no longer worrying.

Wu Chunyong, a three-network integration research expert, believes that “this time tightening will not be as sudden as last year’s severe crackdown in June. Many companies have made rectifications after June last year, so the impact will not be as obvious as the last time, but if the company exists, Fortunately, it is not in accordance with the policy requirements. We hope to make money first and then say that there may be risks such as product obsolescence and termination of cooperation."

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