Panel continues to increase prices Why OLED TV instead price?

Since the end of last year, panel prices have continued to climb. In recent days, Skyworth has started the first shot of OLED TV price cuts. From the early morning of March 10th, the price of 55-inch OLED TVs will be lowered by 3,000 yuan and the retail price will drop by more than 20%. Skyworth stated that this is only the first wave of OLED television sales. This year, more OLED TV products adopting new technologies and new specifications will be introduced to provide users with a better experience. Skyworth’s OLED TV target is 200,000 units this year.
Skyworth started the first shot of OLED TV price cuts as China's first color TV manufacturers to deploy OLED TV market, Skyworth has been firm OLED TV technology line. Recently, in order to further promote the development of OLED TVs, Skyworth began to reduce the price of OLED TVs in an all-round way, hoping to further drive the OLED TV market. If we look at the industry chain, OLED product technology maturity and market recognition, this year's OLED TV outbreak conditions are basically available. If you still owe a hurricane, it should be loosening the price. For this reason, Skyworth will take the lead in reducing the price of OLED TVs. Taking the Skyworth 55-inch S9-I OLED TV as an example, the price will drop from the previous 13,999 yuan to 10,999 yuan, a decrease of more than 20%.
Since the launch of OLED TV, it has been positioning the high-end market, which is the first time a large-scale price reduction. The average price of a 55-inch OLED TV is about 1.3 million yuan, but the average price of a 55-inch LCD TV in China is only about 4,000 yuan. The price difference is relatively large, which has deterred many consumers. This year, OLED panel prices will fall by 15%. Skyworth will then absorb some of the cost pressures and reduce the price of OLED TVs, which will further promote the development of the market. According to Zhong Yikang’s forecast, the overall sales volume of OLED TVs in the Chinese market last year was about 40,000 units, which is expected to increase to about 180,000 units this year. Sales volume will increase significantly compared to 2016.
As a color TV product adopting new display technology, OLED TV has many advantages, but it has been difficult to obtain a large-scale breakthrough in sales volume since its launch. OLED technology is undoubtedly a revolution in display technology. It took six or seven years from the appearance of LCDs to mainstream prices. Compared with LCDs, the promotion process of OLED TVs is now relatively fast, so many people in the industry are also full of sales of OLED TVs. confidence.
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