As more and more manufacturers announce to join the OLED camp, OLED TVs have actually become the successors of LCD TVs from a market perspective, and they have become the main products of high-end TVs. The technological advancement of the OLED industry has not only brought about an improvement in product strength, but the decline in prices has also enabled more consumers to experience the expressiveness of OLED as the next-generation display technology. According to the IHS report, OLED TVs accounted for 51.3% of the global high-end TV market of more than US$2,500 in 2017, and it is expected that the proportion will reach more than 70% in 2018. It is foreseeable that OLED TVs will become the first choice when consumers buy high-end TVs in the future.
As an internationally well-known TV manufacturer, Philips entered the OLED market earlier. Thanks to the rapidly popularizing market situation, Philips TV has formed a complete OLED product line from entry-level to mid-to-high-end, and has become an important part of the OLED camp. strength.
The Philips 803 series TV is a high-end OLED TV product released by Philips at the just-concluded IFA2018. While continuing the brand’s European minimalist aesthetic design, it is equipped with Philips’ unique "Ambilight" technology and has exclusive technology. The P5 image quality enhancement engine adds a lot to the image quality of the TV. Today, Philips 55OLED803/T3 TV came to the China State Grid Evaluation Center. Let us give a detailed explanation of this product that has won many industry awards at home and abroad.
Appearance chapter-"European full screen" leads the new design fashion
Nowadays, consumers have higher and higher requirements for the appearance of TVs. TVs alone can no longer meet the needs of high-end home decoration. The introduction of design styles also makes TVs a unique piece of art in the home. Philips 55OLED803/T3 adheres to the European simple and fashionable design style, while integrating the full-screen elements popular in the IT industry.
The front of the four-sided borderless body with the introduction of the "European full screen" design element greatly expands the screen-to-body ratio, allowing users to focus more on the screen itself. The full-screen design style has been promoted on mobile phones and will also be the current high-end TV design trend.
Thanks to the ultra-thin characteristics of the OLED panel, the screen thickness of this TV is only 4.6mm thick, which is significantly thinner than the iPhone Xs, and it is full of atmosphere in the home.
The simple style is vividly reflected on this TV. Needless to say, the borderless design. At the same time, on the fuselage, Philips minimizes all unnecessary decorations. The front of the fuselage is only the screen itself, except for the indicator light. Even the brand logo is placed on the stainless steel bracket, and the novel design is eye-catching.
The new favorite of urban new middle-class consumers, Philips OLED TV evaluation is quite conspicuous, the speaker power has reached 8W * 2 + 12W totaling 28W, and the woofer adopts dual-film resonance technology, which can effectively enhance the low frequency dive.
At the same time, around the back of the fuselage is Philips’ iconic “Ambilight†LED light strip, which can provide different colors according to different scenes of the TV picture and sound effects, presenting a gorgeous TV wall effect and enhancing the picture Immersion.
Like the previous Philips TV, the Philips 55OLED803/T3 supports artificial intelligence technology. Two remote controls are included with the product. One is a traditional layout, and the other is a smart and simple layout. It supports Bluetooth connection. At the same time, there is one on the side. The independent voice recognition button can quickly start artificial intelligence for voice interaction.
Summary: Philips 55OLED803/T3 uniquely combines European classics and modern fashion styles in its appearance design. The unique "European full screen" design style adds more artistic and trendy elements to the TV, which will make the full screen popular on mobile phones. Style is introduced into TV design trends.
Picture quality articles-P5 picture quality enhancement engine guarantees OLED high-end picture quality
Philips 55OLED803/T3 is a high-end OLED TV, and the picture quality is naturally not sloppy. This product is equipped with Philips' latest exclusive research and development technology-P5 image quality enhancement engine. P5 Perfect Picture Engine is a new generation of picture quality engine technology launched by Philips in 2017. It consists of dynamic compensation technology, color enhancement technology, sharpness enhancement technology, contrast enhancement technology, and 4K image quality optimization technology. , As many as 26 optimization technologies, which can improve the picture quality from five aspects: picture smoothness, color, sharpness, contrast, and 4K TV picture quality optimization. According to official data, products equipped with a new generation of engines can be improved compared to past products 50% image quality performance.
As a master of Philips image quality technology, the P5 image quality enhancement engine can optimize TV image quality in the following areas:
Dynamic compensation technology can more effectively reduce image smearing, and experience dynamic feelings (such as football and racing) in dynamic images more smoothly and enjoyably, reaching the limit that the human eye can't perceive, and presenting a clearer and smoother image.
Color enhancement technology can greatly enhance color saturation and layering, extend the color gamut performance, and bring amazing and vivid colors. Whether it is the vast sea, the vast grassland or other scenery with rich color levels, every picture is beautiful and moving.
Sharpness enhancement technology makes the edge of the image clear and sharp, and every blast, every detail of a gun battle can be displayed more clearly. Clearer and more exciting experience the visual experience brought by each shocking blockbuster, so that the picture quality of the TV is perfect, and the experience is wonderful.
The contrast enhancement technology brings more details in the dark and bright parts, and the picture becomes more transparent. Whether it is the bright starry sky or the Arctic ice and snow, it will bring you an immersive and transparent picture, and you will not miss everything that your eyes can see. A detail.
Optimize the input signal source technology to make the picture of any input source present more vivid and detailed images with lower noise.
In terms of actual picture quality performance, Philips 55OLED803/T3 has excellent effects when playing 4KHDR content, thanks to the comprehensive optimization of the picture by the P5 picture quality enhancement engine, whether it is the performance of dynamic effects or bright colors, or super high Contrast scenes seem to be easy.
Compared with LCD TVs, the biggest feature of OLED is the self-luminous property of pixels. Each pixel on the panel can not only display color, but also control brightness. This makes OLED TVs difficult to match with LCD TVs in grayscale display. The light leakage phenomenon that LCD TVs have always plagued users will never reappear.
As for streaming media content with insufficient definition, the P5 image quality enhancement engine can also optimize its resolution. Although it does not meet the native 4K standard, it is significantly clearer to play on 4K TVs.
Summary: The Philips 55OLED803/T3 equipped with the P5 image quality enhancement engine has reached a new level in terms of color purity, color saturation, and picture contrast. As a high-end OLED TV, it has achieved a new breakthrough in image quality.
Function articles-Ambilight is very cool
"Ambilight" is the exclusive technology of Philips TV, and it is also an iconic feature. It has been well-known by consumers as advertisements many years ago. And now the Ambilight technology has been updated and upgraded for several generations. The new generation of Ambilight technology on Philips 55OLED803/T3 can automatically change the color according to the scene of the picture through multiple LED lamp beads, which looks like a picture. Overflowing screens are generally gorgeous and eye-catching, and can expand the audience's field of vision, creating a unique and immersive look and feel.
In addition, Philips has also derived functions such as "Ambilight" and "Ambilight" based on the needs of consumers based on the Ambilight technology: Ambilight can dynamically change according to the sound rhythm of the playback video. The Ambilight Symphony turns off the screen when the user is enjoying music on the TV, and independently turns on the Ambilight ribbon to create a different dynamic atmosphere.
More intimately, Philips has placed a series of technologies such as Ambilight on the top of the Philips 55OLED803/T3 remote control. Users can open and close with one button, which is believed to significantly increase the frequency of use of this unique feature.
Summary: "Ambilight" technology has always existed as an iconic function of Philips TVs, and on the Philips 55OLED803/T3 TV, the expansion of functions provides the possibility for the use of more scenes.
System Chapter-Artificial Intelligence Empowering System Upgrade
Philips 55OLED803/T3 has built-in Android system as the operating system of the TV. There are many Android systems, and it is currently the most mainstream smart TV operating system. Users are easy to get started, and they can also install apps according to their own needs to expand the TV's functional applications. Like most TV manufacturers, Philips has made targeted optimizations for the native Android system to make it more convenient to use in TV scenarios.
Artificial intelligence is the most popular emerging concept nowadays, and industries from mobile phones to home appliances must catch up with this ride. Philips 55OLED803/T3 TV is no exception, with built-in artificial intelligence voice recognition capabilities, and an independent voice button is also configured on the Bluetooth remote control, which is easy to use.
The artificial intelligence recognition ability of Philips 55OLED803/T3 is remarkable, users can interact with it through keywords or sentences, and the query function becomes more convenient.
Summary: Artificial intelligence can be said to be a battleground for TVs now. Philips 55OLED803/T3 is in the leading position among similar products in intelligent applications and artificial intelligence speech recognition. It not only simplifies users’ operations, but also improves daily life. Usage rate.
Contents-Tencent Video Provides Massive Film Sources
Philips TV and Tencent Video reached a strategic cooperation in content as early as 2015. Philips 55OLED803/T3 also logically built Tencent Video’s content resources, bringing users dozens of TV series, movies, variety shows, animation, sports, etc. Different types of movie content. Nowadays, the popular drama "Ruyi's Royal Love in the Palace" is Tencent Video's exclusive content. You can follow the drama simultaneously on Philips 55OLED803/T3, and you can also enjoy the benefits of Tencent Film and Television members watching in advance.
As one of the most popular video content platforms in China, Tencent Video Library has a large amount of rich entertainment content. In terms of movies, Tencent Video’s library contains 11,000 movies, not only covering 100% of Chinese-language theaters, but also reaching strategic partnerships with Warner, Paramount, Universal, Sony Pictures and other Hollywood film giants, bringing in more than 3,000 North American classic movies and the latest theater blockbusters, with a large number of movies and a fast update speed North American movie zone; in terms of film and television dramas, in addition to the simultaneous broadcast of domestic popular dramas such as "Fights Break Sphere" and "Ruyi's Royal Love in the Palace", more Exclusively introduced overseas copyrighted dramas such as "Game of Rights". In animation, there are classic series of animation works such as "Bright Big Wolf", "Bear Haunt", "Little Pig Peppa", and "Full Time Master". In terms of variety shows, 120,000 hours of high-quality content basically includes 95% of the satellite TV high-quality variety copyrights in recent years.
Summary: At present, the proportion of TV content is increasing, and the picture quality has formed a two-wheel drive pattern, which promotes the upgrade of TV products. Backed by Tencent Video, the largest content platform in China, Philips 55OLED803/T3 is clearly confident in content layout.
Evaluation summary-the new favorite of urban new middle-class consumers
Although there is no consensus on the concept of "consumption upgrade" in the society, for the TV industry, increasing size, increasing resolution, and improving picture quality are the constant themes. The application of new technologies allows consumers to perceive the development of the TV industry more quickly. Consumers are becoming more rational, which is actually more conducive to the healthy development of the TV industry. In the future, TVs with real product competitiveness will usher in the spring.
With the evolution of technology and the increase of production capacity, OLED TVs can enter the homes of ordinary people more quickly. Taking the Chinese market as an example, the market share of OLEDs in the high-end TV market is expected to increase by 70.3% year-on-year in the third quarter of 2018. OLED TVs are steadily advancing toward the throne of high-end TV supremacy.
From the product point of view, Philips 55OLED803/T3 has a deep impression of its high-level sound and image quality. The introduction of Ambilight technology adds to the expressiveness of the TV and gives people a unique sense of immersion. After the launch of IFA2018 on the European market, this machine has received great attention from inside and outside the industry. It has not only won a number of awards from European media, but also caused a huge response in the market. Now that Philips 55OLED803/T3 comes to China, with product competitiveness coupled with price advantages, it is especially suitable for urban new middle-class consumers. This TV is bound to set off a huge wave of OLED TV growth in new consumer areas.
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