With the quiet arrival of the smart home era, many users have begun to use smart door locks, but the spring of smart door locks has never come. Recently, a video of a "small black box" Tesla coil breaking a smart door lock in seconds has been circulating on the Internet. In the video, someone holds the Tesla coil in front of the smart door lock and shakes it a few times, and the smart door lock is easily opened, as if taking a door card.
This can scare consumers who are hesitant to change smart door locks! Why is the smart door lock so "unsatisfied"? Is its safety factor so unreliable? According to experts in the smart door lock industry, the door lock that was opened in seconds in the video is because some companies cut corners on accessories in order to save costs and obtain a cost-effective advantage in the market. It can be seen that the real smart lock will not be opened in seconds, and the security is still trustworthy.
As the popularity of the smart home field should be the most extensive part, the smart door lock market has indeed developed very rapidly in the past two years, but its market share in the consumer door lock market is not high. How long will it take to wait for the era of smart door locks installed in every household? What new form will the development of smart door locks take in the future?
The development of the domestic smart door lock industry has entered a blowout period, and the profit vent is only short of timeAs the field of smart home is valued by the capital market, as the entrance of smart home, the development of smart door locks has also received many attentions. According to the sales information table of China's smart door locks from 2016 to 2020, the sales volume of China's smart door locks was 3.5 million sets in 2016 and reached 8 million sets in 2017. In the next few years, China's smart door lock industry will With a growth rate of more than 50%, it continues to grow at a high speed, and it is expected to reach 32 million sets by 2020. In just a few years, there is such a high room for growth, which shows that the field of smart door locks will usher in a major breakthrough.
At the same time, from the perspective of the consumer market, as of 2017, the market penetration rate of smart door locks was only 3%, which means that 97% of households have a demand for upgrading from mechanical locks to smart locks. Although the current development of smart door locks mainly provides products for the B-end, with the investment of capital, many smart lock brands have flooded into the market, and the entire market is showing a trend of prosperity. At present, the high-end smart door locks on the market, such as Caddys, Caddys, Deschmann, Samsung, Luke, Dalmatian, Advantage Technology and other brands have achieved good results in the field of smart door locks. Users may accept smart door locks. Just a matter of time.
It can be said that as the penetration rate of China's smart door lock market increases, the concentration of the smart door lock industry will further increase, and consumer brands will gradually appear. Smart door locks take advantage of their own security features, and naturally attract users to a certain extent to install them in order to protect their own property. Although the current development of smart door locks is developing in a benign direction, there are many problems that prevent it from being widely traded on the C-side.
Pseudo-smart door locks emerge in endlessly in the market, and consumers are afraid to place orders easilyFrom the perspective of industry development, because smart homes have not yet formed a huge business ecosystem, the related subdivisions such as smart door locks are in a transitional period from traditional door locks to smart phases. Naturally, many links are easy to appear in this period. problem. For example, relevant data shows that the market demand for smart lock panels in 2017 was 10 million sets, but the market effectively supplied only 8 million sets; the market demand for smart lock bodies was 9 million sets, and the effective supply was 8 million sets. . These data all illustrate one point: there is a relatively serious structural demand gap in the smart home market, and the market is insufficient in production capacity.
Due to the hype about the smart concept, many "pseudo smart" products appear on the market. There are many affordable smart door locks on the market, but after all, they are technical products, and you get what you pay for. Although cheap smart door locks can attract users to buy, the quality is not reliable after all, and low-cost and inferior products appear. It also affects the development of the entire smart door lock.
As far as the product itself is concerned, some users are determined to replace the smart lock in consideration of safety factors. After finally choosing one, they find that it is not suitable for their own door. This is because there are various types of security door lock bodies on the market, and the installation methods are also different. In addition to the difference between internal and external opening, making a smart lock suitable for most anti-theft doors on the market is a test of the manufacturer’s strength. one thing.
Then there is the price issue. If you want to buy a high-end model, the price must be more than 3000; cheap quality is not guaranteed, after all, these smart door locks still need core technology to be guaranteed; it can be said that the price factor also affects whether consumers want One big reason for choosing smart door locks. Finally, after installation, once the vibration caused by frequent opening and closing of the door will easily cause the smart lock to malfunction, maintenance is also a big problem, after all, professionals are required.
Therefore, for consumers, if these problems are not resolved, they are all factors that affect users to purchase. The main focus of smart door locks is safety performance, so companies should focus on technology to provide users with better protection; at the same time, smart door locks should also serve as facades. Good-looking is the key, and appearance is also the first to attract consumers to choose. One element.
How smart door lock companies move from B-end to C-end, becoming a must-have item for hundreds of millions of users’ familiesAt present, the development of smart door locks is still at a stage waiting to be accepted by hundreds of millions of users, but there are already many high-quality companies that have been recognized by the market, and if smart door locks are to enter hundreds of millions of households, it must be diversified. be prepared. What may be lacking is an Internet celebrity product to drive this market, but fundamentally speaking, companies must have new points in terms of products, needs, and services.
Companies need to develop a variety of biometric technologies to promote the implementation of smart door locksAt present, fingerprint recognition technology is the most used in smart door lock recognition, but if fingerprints are stolen, or user fingerprints cannot be identified, it is still a bit risky. Therefore, companies should develop different types of recognition technologies for users to choose from, such as face recognition, voice recognition, etc., and biometric unlocking with higher convenience and security will win consumers' preference.
Exploring the scenarios and scenarios of consumers buying smart door locks from multiple anglesConsumers who want to replace smart door locks first consider the safety factor. For consumers with children at home, if smart door locks can more intelligently distinguish the gender appearance of people outside the door, help consumers distinguish between good and bad Naturally, it can increase consumers' desire to buy. At the same time, brand owners can consider selling together with anti-theft doors, which will help promote consumers' purchase decision-making process and conform to consumers' buying habits.
Improve the after-sales service system and create marketing highlights with considerate serviceFor users who buy smart door locks, they worry about maintenance. If there are problems that cannot be solved by themselves, they can only rely on professionals; and most potential consumers pay much attention to installation, maintenance and other services when buying smart door locks. Suppliers focus on providing high-quality after-sales service to reduce consumers’ purchase barriers.
The smart door lock market has a huge prospect, and the combination with smart cat eyes is also a trend in the futureNow that the development potential of smart door locks has shown, many cross-industry giant companies have also deployed the industry. For example, Xiaomi’s layout in the field of smart home is becoming more and more mature. With the maturity of the market, companies are increasing the promotion of products. Consumer brands will gradually emerge, and the demand for smart door locks will increase in the future.
Smart door locks have such a good market prospect, it is definitely not accidental, but inevitable. The backward things will eventually be replaced by more advanced things. Therefore, for smart door lock companies, it is the key to win in the future market competition to sink their hearts to polish their products and ensure the safety and reliability of the door locks.
It is worth mentioning that there are still some smart cat-eye products on the market that have begun to appear. As an important part of a door and a door lock, the cat's eye has a need for intelligent transformation like a door lock. Imagine if the smart cat’s eye is a networked camera, it can display the situation outside the door in real time on the screen of the room or in the mobile phone APP, and even judge whether the person outside the door is a stranger or not, and whether it has done something. Dangerous behavior, when such a function is combined with smart door locks, it can better strengthen consumers' home security.
Therefore, in the future, to usher in the spring of the development of smart door locks, smart door locks may need to be combined with other products such as cat eyes, security products, and smart intercoms to achieve stronger visual manipulation and remote control of door locks. This may usher in a big explosion in the smart door lock market sooner.
Summary: The development of door locks is also updated with the times, but the technology of unlocking is also developing rapidly. Security technology issues need to be taken to the next level. "The road is one foot high, the magic is one foot high". Security must be at the forefront. Row!
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