In May, Samsung released a late OLED TV release. According to overseas media reports, Samsung's first O LED TV model is the ES9500, which measures 55 inches.
However, according to feedback from insiders, because the current yield is not high and there are other technical problems, this product will not be listed on a large scale for the time being.
In fact, Samsung, accustomed to eating "crab", has fallen behind competitors in the commercialization of O LED .
As early as February of this year, LG Electronics announced that it will sell a 55-inch OLED TV in South Korea, model 55EM9700, with a retail price of 11 million won.
According to the relevant person in charge of LG, the cumulative pre-sales of the products in just 6 weeks has exceeded 100 units.
Subsequently, TechRadar reported that HugoShin, head of LG's home entertainment products communications department, said at a technology conference on April 16 that OLED TV prices will fall to the same level as current high-end LED-backlit TVs for at least 2-3 years.
In recent years, Samsung and LG have invested huge amounts of research and development funds in OLED display, but the progress is slow, the cost is too high, the yield is not up to expectations, and various patent exclusion zones have caused the new display technology to not be put on the market as expected. .
OLED mass production is stuck in stagnation
Samsung and LG have been working on the development of OLED technology, optimistic about its low power consumption, and thinner and better quality than conventional LCD TVs.
The reporter learned that LG mainly uses white light plus filter OLED display panel technology, and Samsung chose the RGB pixel OLED display panel technology which is more difficult to avoid intellectual property risk.
Recently information is displayed on the General Assembly in Vancouver, Canada, AUO launched the largest-ever O LED screen size up to 65 inches, refresh Samsung, LG 55-inch record. AUO has adopted the latest fine metal mask OLED evaporation technology, supplemented by pixel complementary drive technology, and finally improved the image quality of AMOLED screen.
However, the investment of Samsung and LG did not enable OLED TV to achieve the scale effect of LCD TV, which means that the sales situation did not meet market expectations. As for OLED panel manufacturers in mainland China and Taiwan, mass production has not been achieved.
At present, China's OLEDs are far from the giants such as Samsung and LG, both in terms of R&D progress and production scale. According to the reporter, mainland companies engaged in OLED display research and development include Rainbow shares, Shenzhen Tianma, Visionox, BOE, and Huaxing Optoelectronics.
At present, only Visionox and Shentianma have exhibited 12-inch OLED panels in the mainland.
As early as 2011, the company invested heavily in the construction of Rainbow's Foshan OLED project and Rainbow OLED engineering laboratory and flat panel display (OLED) material certification application test platform. These years of research and development progress is very slow, and there is still no news of OLED TV samples. Come.
Huaxing Optoelectronics, which previously said that it has invested in OLED display research and development, is still in the laboratory stage, and the time for samples is not known.
Market research firm iSuppli expects global OLED TV shipments to reach 2.1 million units in 2015, up from 34,000 units in 2012. US securities company E*Trade expects that by 2016, OLED TV shipments will account for about 10% of the total global TV shipments.
It seems that these figures are just a myth.
Return to Ultra HD 4K TV
Samsung and LG have been slow to make profits on OLED projects, while TV manufacturers such as Sony, Sharp and Skyworth have stepped up to introduce ultra-high-definition LCD TVs with resolutions comparable to those of OLEDs.
Market pressure forced Samsung and LG to adjust their TV product strategies one after another, and plans to increase shipments of high-end LCD TVs to ensure their market leadership.
"Samsung and LG have misjudged the ultra-high-definition market," said JoenByungKi, an analyst at E*Trade in South Korea. "They now believe that they may still insist on developing LCD technology for a while."
Under this circumstance, Samsung and LG have also launched an ultra-high-definition LCD TV to the market.
LG Electronics launched an 84-inch TV set in July last year. Although it has been listed in more than 100 countries and regions around the world, it has sold for as much as $22,000, and sales have not met expectations.
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