On the evening of March 30, Shenkang A (000016) officially released its 2017 annual report, showing that the company's overall operating income in 2017 was 31.228 billion yuan, an increase of 53.84% over the same period of the previous year; the net profit attributable to shareholders of listed companies was 5.057 billion yuan, an increase of 5185.74% over the same period of last year; earnings per share was 2.1001 yuan.
According to industry analysts, the primary reason for Konka’s outstanding performance lies in the upgrading of development models and institutional changes in recent years. Saying goodbye to the traditional pure hardware-dependent profit model, Konka redefines the development model of the company from three aspects: “hardware + softwareâ€, “terminal + userâ€, “investment control + financeâ€, and has achieved good results in various business areas. Achievements.
For example, in terms of “hardware + softwareâ€, Konka has long laid out the field of artificial intelligence, and cooperated with the China Household Electrical Appliances Association to launch a smart cloud TV to meet consumer demand for sharing communication and expectations for convenient home services. In addition, Konka also enhances cost control and resource control through “soft power†such as supply chain management, Internet operations, and IoT layout, and promotes performance growth.
In fact, not only Konka, the current manufacturing of home appliances through artificial intelligence and other technologies has become an industry trend. Zuo Yanzhen, general manager of Zhongyikang Brand Center, said that more and more manufacturers have gradually turned the vision of smart home and smart home into reality through the application of artificial intelligence and other technologies. Home appliance companies and Internet companies have coincided with the control of the future, and the organic combination of the two sides will be more effective. The realization of artificial intelligence requires the in-depth understanding and continuous cultivation of the home appliance manufacturing industry. It also needs new perspectives, new technologies and new models of Internet companies.
It is worth noting that the Konka business of Konka was very good. The total revenue for 2017 was 1.737 billion yuan, up 2.1% year-on-year. In the context of rising operating costs in the white goods sector, Konka adheres to the implementation of product leadership strategies, optimizes product lines and improves product structure. Its large-capacity refrigerator 628L, in addition to pesticide refrigerators, cosmetics refrigerators and other products have produced some influence in the market. At the same time, Konka also improved the channel structure, which enabled it to achieve steady improvement in sales of e-commerce channels.
Zuo Yanqi said that at present, white goods leading enterprises are actively adapting to consumption upgrades and constantly adjusting and optimizing product structure. In order to achieve sales targets, home appliance manufacturers and retailers mainly rely on mid-range public models, because mass-selling home appliances have the largest sales volume and are the backbone of the entire home appliance market. The path of this consumption upgrade is reflected in the following: As time goes by, the products of the same price, the quality is doing the addition, the quality of the products is getting better and better, the function is more professional, and it can bring more added value to the users. The functional modules and designs that were originally only placed on high-end models gradually expanded to the mass-type models, such as self-cleaning of air conditioners and formaldehyde removal of air purifiers. It enables today's consumers to enjoy better quality products at the same price as before.
Innovation is the only magic weapon for the home appliance industry to adapt to consumption upgrades. It is understood that Konka has continuously increased its R&D and innovation efforts, and has improved its product quality, and through a restructuring of its manufacturing base, it has made a reasonable match between color TV production capacity and marketing volume. At the same time, Konka has innovated its development model through mechanism reform, and integrated the original multimedia business unit, overseas business department, and color TV business unit into the multimedia industry headquarters to form a large business group with TV and display products as its core. On this basis, Konka also launched the corporate operation of the multimedia business, through the independent Shenzhen Konka Electronic Technology Co., Ltd., to enhance the competitiveness of the business with the team's performance appraisal and incentive mechanism.
By promoting "soft power" and promoting industrial parks and other initiatives, Konka, who has vowed to "reinvent the past glory", can continue to operate in 2018 and return to the first camp of the color TV industry. It is worth our expectation.
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