OFweek Smart Home Network News In recent years, with the creation of artificial intelligence technology, the smart home industry has developed rapidly, the gradual improvement of the ecology has matured, and a beautiful new life of wisdom seems to be possible.
I. Overview of Domestic and Foreign Smart Home Development
(A) Global smart home development is in good shape, and the United States leads the development of the industry
From an industry perspective, smart homes are showing a strong global presence. According to a report released recently by Markets and Markets, a market research and consulting company, the global smart home market will reach US$122 billion by 2022, with an average annual growth rate of 14% for 2016-2022. According to GfK Market Research's study of seven countries, more than half believe that smart homes will have an impact on their lives in the coming years. The published national data shows that over 50% (51%) of users show an interest in smart homes, at the same level as mobile payments (54%), far exceeding other options such as wearable devices (33%).
With the development of new-generation mobile communication technologies such as 5G and the maturity of artificial intelligence technologies such as voice recognition and deep learning, under the convergence of new technologies and smart homes, product categories will increase, the system ecosystem will gradually mature, and the user market penetration rate will increase. It is the trend of the times.
From the national perspective, the U.S. holds the lead and leads the development of the industry. According to statistics of statista, in 2016, the US smart home market capacity was US$9.7125 billion, which is the country with the largest capacity in the global smart home market, with the second to fifth places being Japan, Germany, China, and the United Kingdom. In addition, from the perspective of the growth rate of smart home penetration, the United States ranked first with 5.8%, while traditional developed countries such as Japan, Sweden, Germany, and Norway separated from 2 to 5, and the Chinese penetration rate was only 0. 1%.
In recent years, the capacity of the smart home market in the United States has grown at an average annual rate of 3 billion U.S. dollars, showing a rapid upward trend (as shown in the figure below). Specific to the subdivided areas, in 2014, for example, U.S. smart homes mainly covered entertainment (1.33 billion U.S. dollars), security (83.68 million U.S. dollars), automation (769.9 million U.S. dollars), according to the market capacity. Energy management ($382.6 million) and environmental cleanliness ($282.9 million) were among the top five areas, of which 2015 saw the growth rate of automation (147.3%) and environmental cleanliness (92.2%).
(b) China has a huge potential for development.
According to a report released by the Industrial Development Research Institute of the Future Industry, the scale of the smart home market in China reached 60.57 billion yuan in 2016 (Note: Different organizations have different results in terms of their statistical calibers), and the year-on-year growth rate has also greatly increased to over 50%. It can be seen that the industry has a rapid development momentum.
The industry report published by thousands of consultants and consultants divides China's smart home development into four stages: the budding period (1994-1999), the opening period (2000-2005), and the flood period (2006-2010). , integration of the evolution period (2011-2020), that China is currently in the fourth stage, starting from 2011, the smart home market has emerged a significant period of rapid development, the trend of artificial intelligence technology convergence gave birth to a large number of new technologies, new models, The new format has created a huge market demand. Domestic giants are rushing to launch new products and divide this huge emerging consumer market. The industry structure has also evolved significantly. Agreements and technical standards have a tendency of interconnection. New products are emerging one after another. With this round of exploration, the arrival of the market's outbreak may be only a matter of time.
Avid Consulting (AVC) expects that by 2020, smart TV penetration will reach 93%, and the penetration rate of smart washing machines, smart refrigerators, and smart air conditioners will increase to 45%, 38%, and 55%, respectively. It can be seen that the trend of home intelligence will be irreversible, and the potential market scale of China's smart home industry will be tempting and it is expected to become the next enthusiasm for the market.
Second, smart home crowds
Leading companies ready to go
The development prospects of smart homes have attracted many giant companies to get involved and become a battlefield for crowds and lords. Domestic and foreign technology companies have already tried smart home markets, and they are arguing for single product outbreaks and platform forces. Grab the dominance of the smart home industry. As the giants entered the market, the smart home market ushered in the start-up period, paving the way for rapid growth.
From an international point of view, Amazon, Apple, Google and others are rushing to place on platforms and system hubs. They intend to use open platforms as selling points, build an open ecosystem, and realize the strategic goals of interconnection and home control centers. More upstream and downstream supporters resources, to consolidate their dominant position in the market.
1, Facebook released artificial intelligence steward Jarvis
In December 2016, Zuckerberg showed the public its newly-developed artificial intelligence butler “Jarvis†(Jarvis). The manager can not only adjust the indoor environment, arrange meeting schedules, make breakfast regularly, and automatically wash clothes. , identify and entertain visitors, and even take care of Zuckerberg's daughter to speak Chinese.
2, Google released Google-Home and restructuring Nest
On May 19, 2016, Google introduced a new Google-Home smart speaker at the 2016 Google I/O Developer Conference. At the end of August 2016, the entire platform team of smart home company Nest Labs will become part of Google in order to create a smart home industry.
3, Microsoft pushes Home-Hub smart home hub
In early December 2016, Microsoft launched the Home-Hub Smart Home Hub. It is actually a function in Windows 10, the function mainly serves the home user, the core service is combined with the PC equipped with Cortana Xiaona Assistant, home intelligence integrated service for home users, can provide calendar, forms, music, etc. The use of multiple functions and file information queries.
4, Amazon's explosive single Echo
Amazon launched a smart Bluetooth speaker Echo at the end of 2014 in the smart home field, and combined voice assistant service Alexa as a smart home hub. After Echo receives the user's voice command, Alexa can control the home appliance, contact Uber, or purchase on the e-commerce platform. For third-party vendors of smart appliances, Amazon has opened its doors to attract smart home brands such as Vivint, idevice, Belkin, and Philips Hue to access its smart home products and systems. Echo has been widely acclaimed and has rapidly become popular.
5, Apple released Apple HomeKit
Apple first released HomeKit at the Global Developer Conference (WWDC) in mid-2014. Apple HomeKit is one of the world's largest smart home ecosystems. Apple currently uses the "Home" app on the device and Siri to control various devices, enabling the interconnection and intercommunication of various devices and enhancing the smart life experience of users.
From our country's point of view, the current competitive landscape of the smart home market is gradually clear, and there are roughly four kinds of competitiveness in the market: The first is a traditional home appliance manufacturer, represented by Midea, Haier, and other companies, and they are intelligent in their original products. Renovation and launch of related smart home appliances and platform products, such as Haier launched U+ smart living open platform, such companies rely mainly on hardware revenue earnings.
The second category is Internet giants, such as BAT, which have already deployed in the hardware, software, services, and content areas, and have strengthened cooperation with traditional household appliance manufacturers. For example, Tencent launched the Penguin Smart Community SaaS system, which will occupy smart home offline market and smart community market. At the same time, it will cooperate with companies such as Oruibo to outline the smart life; Ali Lianmei’s use of e-commerce channels and cloud service strengths will change the smart home ecosystem. pattern. This type of power as a whole presents a trend of cross-border integration, and the business model is also moving toward diversification.
The third category is excellent mobile phone hardware companies such as Huawei and Xiaomi. In 2015, Huawei announced its HiLink connection agreement to the smart home industry, and has been increasing the United States, telecommunications, etc. as partners, the core point for the interconnection and interoperability, to address the fragmentation of smart home. Such companies are usually well-positioned, clearly aware of their own strengths and weaknesses, and reasonably deploying smart home related products and services.
The fourth is other companies, such as operators, video sites, etc. Operators mainly rely on the advantages of network operations to deploy related hardware, software, and intelligent application products. The latter mainly use smart TVs as carriers to conduct business operations by charging content service fees.
Example: Haier Launches U-home
Haier U-home is Haier's smart home life solution. Artificial intelligence is used as a technical support. Through speech semantic understanding, image recognition, clothing identification, and face recognition as interactive portals, all home devices are connected to the Internet through information sensing devices. , You can interact with your home’s electrical devices by making phone calls, sending text messages, and surfing the Internet.
Third, smart home industry development prospects
(1) Single product optimization and perfection, application scenario expansion
With the development trend of smart homes, the market consumer groups have formed a stable demand for smart home single products. From the earliest Wi-Fi networked control to today's fingerprints and speech recognition, the interactive performance is gradually improving, and the users of smart home single products will also shift from early adopters to more ordinary consumers, covering a wider range of ages. .
For example, home smart security products have received extensive attention in various exhibitions in 2016, and smart home systems such as intelligent lighting and electrical appliance control tend to mature. When the demand of users continues to increase steadily, the products will be more diversified and diversified, and their application scenarios will continue to expand on the basis of home security, improvement of living environment, family health, energy saving and environmental protection, and the future of smart homes. It will infiltrate all aspects of home life and lead a new smart life.
(B) Standards tend to be unified and the ecology is gradually maturing
More and more manufacturers are involved in the smart home industry and have launched their own smart home ecosystems. However, the current technology standards among various companies have not achieved interoperability and sharing. For example, wireless technology protocols known only to the public have WiFi, Bluetooth, radio frequency, ZigBee and their advantages and disadvantages. The manufacturers have their own alliances, resulting in the production of smart home products can not be interchanged and used. As all manufacturers already have a lot of investment, they are not willing to sacrifice their own interests and it is difficult to reach a consensus on the same platform. The incompatibility of product influencing users' purchase choices also increases the laying cost of smart home systems. This is one of the “bottleneck†restricting the development of smart home industries.
At present, protocol standards organizations, chip component manufacturers, operating system manufacturers, and voice interaction vendors are working hard for interconnection. For example, Huawei's OpenLife smart home solution proposes seven API standards and six integration frameworks to achieve ecological interoperability. The cloud capabilities of the network are open, and the smart gateway is the core. It is open and converged. It also works together with third-party vendors to improve the API. Specifications and standards.
It can be foreseen that the future will be based on the platform of giant companies, gradually forming a more unified behavior standards or standards, gather a series of advantageous resources, from the single product to the ecosystem, the intelligent process speed upgrade, the smart home ecology will tend to mature .
(III) Challenges to the safety of smart homes
The rapid development of smart home products also hides huge security challenges. The application of technology and the construction of platforms are just one of the aspects. The security issues involved after networking are urgently needed to be solved. With the development of the interconnection of smart home products, any device is attacked and other devices are affected.
According to 2016 Vormetric's opinion poll on the security of American smart homes, more than half of US jobs are worried about the security of their smart home, the camera system will be subject to hacking, 52% of respondents expressed concern that similar to Amazon Echo smart home The system is in danger of hacking. At the “315†party in China in 2016, the issue of “hijacking†smart devices has been exposed.
In turn, this important factor of security has also led to slow progress in interconnection. Foreign countries have introduced smart home information security testing products, but at present there is still no information security protection and attack detection capabilities specifically targeted at smart home products, and the access management system for smart home products has not been fully established. Because there are many differences in the hardware and firmware of different smart home devices, it poses a challenge for the device safety evaluation and feedback compensation mechanism.
For the security challenges faced, the government and the industry should actively formulate relevant safety standards, promote the establishment of smart home safety system, and promote the safety in the industry from the source to drive the development of the industry. Vendors should strengthen security and take appropriate protective measures to ensure the security of the device and the user's private data, encrypt user data in the device, set access rights, and further improve data security. The current user is also unaware of the importance of smart home device security maintenance. In the future, it is necessary to increase the awareness of security prevention and regularly check the smart home device itself and stored data to ensure security.
(D) Smart home interconnection, AI best application scenario
At present, most smart home products exist in the form of isolated single products, and the programs also show fragmented features. The brands cannot interconnect and interoperate, which hinders the user's good experience. With the development of artificial intelligence technology, it can fully evolve into the control center of the smart home, connecting the scattered smart single products in the home to form a complete smart home ecology, changing the short board of the previous smart home weak linkage, at the same time WIFI, Bluetooth Network technologies such as ZigBee also lay the foundation for the interconnection of smart homes. The interconnection of core links such as hardware communication standards and standards for cloud connectivity will be a general trend. The development direction of the entire smart home will realize full data compatibility and common users. Provide valuable smart home solutions to provide users with a more intelligent and convenient life experience.
In general, smart homes and artificial intelligence are closely integrated and the development trend will continue to improve. The development of machine learning, pattern recognition, and Internet of Things technology has brought a variety of interactive modes to make home products more intelligent and user-friendly. The related products are gradually developed from the mobile phone control to the human-computer interaction mode, and gradually replaced by other more optimized smart home system control modes. Looking ahead, artificial intelligence technology will enable smart homes to turn from passive intelligence to active intelligence, and may even replace people to think, make decisions and execute. Therefore, "artificial intelligence + smart home" is full of imagination, with the maturity of artificial intelligence technology, it is bound to drive the smart home industry to open a new chapter.
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