Focusing on the main business of lighting, Foshan lighting has a long road to transformation

For Foshan Lighting and Pan Jie, the newly appointed chairman last year, 2014 will be a more crucial year. The high growth of LEDs caused by the arrival of the industrial lighting market replacement period is not much time left for Foshan lighting. Recently, Foshan Lighting announced that it has added two new lighting brands through exclusive licenses. This is called refocusing lighting in the industry and accelerates the transformation of LEDs into a new generation of lighting technology. However, the continuous fermentation of the class action of shareholders is doomed to be a difficult one. The pain of the transformation.

Increase Shanghai characters and joint trademarks
Recently, Foshan Lighting Publishing Co., Ltd. signed the "Trademark License Agreement" announcement. The announcement indicates that Foshan Lighting will obtain the three-year use rights of Shanghai Characters and Co-brands owned by Shanghai Jiabao Industrial (Group) Co., Ltd. in an exclusive license. The product types include marine indicator lights, instrument bubbles, colored small round bubbles, Ordinary light bulbs, lighting tubes for lighting, etc. This is also seen by the industry as the chairman of Foshan Lighting Pan Jie took the new energy business after taking office, the company focused on the further implementation of the main business strategy of lighting.

The agreement stipulates that the cooperation time between the two parties is from January 1, 2014 to December 31, 2016. As a price, Foshan Lighting will hand over 1% of the net sales of production and licensed trademark products to Shanghai Jiabao as a license fee, and the total usage fee shall not be less than 1 million yuan per year.

For Foshan Lighting's expansion of product trademarks, some people close to Foshan Lighting told the Beijing Business Daily that Foshan Lighting is promoting indoor products. This time, some of the trademark licenses of Shanghai Jiabao may be used to further promote the implementation of the strategy. However, Foshan Lighting's Dong Mi Lin Huihui stressed that the purpose is to further expand the sales channels and product categories of lighting products. On the one hand, through exclusive license, Foshan Lighting has increased the brand of lighting products; on the other hand, Shanghai Hu words and joint products also have some market share and channels. By incorporating into Foshan lighting system, a joint effect will be formed, making Foshan lighting products also Can enter these channels.

The total number of class actions exceeds 2000

For Foshan Lighting, focusing on lighting and transforming LEDs is very important, but at the same time maintaining brand image and rationally solving the problem of class actions of investors due to the concealment of connected transactions during 2010 and 2011 are equally important.

According to the latest lawsuit announcement issued by Foshan Lighting, the company received the legal documents such as the “Complaint” on January 7, 2014, and the Guangzhou Intermediate People’s Court has filed 672 persons (pieces) with the plaintiff’s responsibility for false statements. The dispute was a civil lawsuit filed against Foshan Lighting, involving an amount of 87.09 million yuan.

As early as last September, 515 people filed a civil lawsuit against Foshan Lighting on the grounds of "stock false statement liability dispute." The cumulative number of litigations has reached 1,187, involving an amount of up to 160 million yuan. Li Jian, one of the plaintiff's attorneys and a senior partner of Zhejiang Yufeng Law Firm, told the Beijing Business Daily that the number of plaintiffs could exceed 2,000 and the amount of claims exceeded 200 million. yuan.

Some insiders pointed out that Foshan Lighting has caused information disclosure violations due to the concealment of related party transactions. The incident has been receiving media attention since the beginning of 2013, which has had a certain impact on the brand image of Foshan Lighting. If the subsequent class actions of shareholders are not dealt with, the impact may be further deteriorated. In this regard, Lin Yuhui said in an interview with the Beijing Business Daily that the company attaches great importance to the stockholders' litigation, and the way of handling it is also actively responding to the lawsuit, which will definitely give investors and investors a satisfactory answer.

Closely rely on the market to gradually transform LED

With the development of the past ten years, the LED lighting industry has ushered in a turning point in development, and the industry is about to enter a period of rapid growth, which also forced Foshan Lighting to accelerate the transformation of LED lighting.

Some insiders are blunt, and will be the high-speed growth period of LED lighting in the next six years. During this period, the lighting industry is very likely to reshuffle, whoever can take the lead, who is likely to dominate the future lighting industry. Pan Wenbo, founder of Guangzhou International Lighting Exhibition, also said that in the next eight years, 80% of China's industrial lighting products will be replaced by LED products, and the entire LED lighting will usher in a period of rapid growth of 6-8 years.

It is precisely because of the favorable market prospects that Pan Jie was described by the industry as the responsibility of transforming LEDs when he took office. Today, Foshan Lighting is advancing in this area, from cutting the new energy business to adding lighting brands today. However, the LED transformation of Foshan Lighting will not go too fast. “Foshan Lighting will adopt a two-pronged approach to cope with the development of the future market, and gradually complete the transformation of LED lighting by following market changes. On the one hand, it will grasp the market and share in the traditional lighting field, and will not relax the quality control of products. On the other hand, according to the development trend of the industry and the market demand, the LED will be gradually transformed and the two sides will not relax." Lin Yuhui said.

For Foshan Lighting, how to maintain the brand image, deal with the disputes of investors and the transformation of LED to occupy the mainstream of the future market is extremely important. How to manipulate the scalpel and let Foshan Lighting successfully complete the LED transformation in the painful period is the test that Pan Jie needs to face.

(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)

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