Imagination Announces Next Steps in PowerVR Automotive Strategy

November 13, 2018 - ImaginaTIonTechnologies announces the launch of the PowerVRAutomoTIve complete product suite to facilitate the growth and acceleration of the automotive semiconductor industry. PowerVRAutomoTIve combines five essential elements of hardware intellectual property (IP), software, tools, documentation and long-term support to support existing customers and new entrants in the market to meet the safety requirements of the industry as the automotive industry moves towards fully autonomous driving Standards and performance requirements.

ImaginaTIon is launching the PowerVRSeries8XT-AGPU core to complement its existing IP that is widely used in infotainment systems, digital cockpits and advanced driver assistance systems (ADAS). The PowerVRSeries8XT-A enhances recovery and reliability features, making it easier for system-on-chip (SoC) designers to obtain automotive safety certification for their SoCs for digital human-machine interfaces (HMIs) and autonomous vehicles (AVs).

Why choose PowerVRAutomotive?

Automotive applications have many special requirements that affect every aspect of the system design and cannot be met by standard consumer IP. To address this, PowerVRAutomotive provides customers with a complete set of supporting documentation, automotive safety and traceability information designed to ensure that customers’ SoCs can achieve ASIL-level functional safety and meet industry standards such as ISO26262 and IEC61506 at the system level standard. Based on Imagination's extensive knowledge of the automotive market, the company can offer proven Long Term Support (LTS) packages for 10 years or more, providing customers with confidence and assurance over the life of their products.

To ensure suitability for the demanding automotive market, the entire package was conceived, designed and tested under Imagination's proven quality management process, led by a dedicated, independent safety team.

PowerVRIP has been a key enabler of advanced automotive products since 2006. Its GPUs have been licensed to several leading automotive application processor suppliers, including DENSO, Renesas, Socionext, Texas Instruments (TI), and more. These companies have shipped tens of millions of devices to date, and Imagination has a market share of more than 50% in terms of the number of automotive application processors.

Leo Li, CEO of Imagination Technologies, said: “The automotive industry is rapidly moving towards assisted driving and fully autonomous vehicles. PowerVR has extensive experience in the automotive semiconductor market, and as power consumption and performance requirements continue to evolve, PowerVR is even more Committed to maintaining its leadership position. Imagination is delighted to offer this package to support the growing community of automakers in addressing the complex demands of the market.”

PowerVRAutomotive package available

The PowerVRAutomotive suite lowers the barriers to entry for new entrants, while reducing the burden on existing businesses to meet safety requirements.

The comprehensive automotive suite extends the application of PowerVR's high-quality IP to automotive solutions. Customers have a broad selection of IP and can use an extended security suite to meet automotive industry certifications. The package includes hardware IP, software and tools, automotive OS and hypervisor support, documentation and analysis, and development traceability.

Dominique Bonte, VP Vertical Markets, ABIResearch said: "The pace of progress in the automotive space is finally starting to approach Imagination's traditional markets, such as mobility. Imagination's dedicated PowerVRAutomotive suite will allow automotive semiconductor suppliers to and power optimization to accelerate time to market.”

Launched PowerVRSeries8XT-AGPU

Based on the PowerVRFurian architecture, the Series8XT-A is a new member of the Series8XT GPU family and targets applications for instrument clusters, head-up displays (HUDs), infotainment systems, digital cockpits, and ADAS functions. The Series8XT-A offers leading power, performance and area (PPA) metrics and supports new hardware and software features such as GPU fault detection and recovery. Other new features include Error Correcting Code (ECC), Logic Built-In Self-Test (LBIST), and an industry-leading verification strategy.

The Series8XT-A has unique built-in hardware virtualization capabilities that allow automakers to keep multiple applications and services running securely in segregated areas, with guaranteed Quality of Service (QoS) for each application and service.

PowerVR Neural Network Accelerator (NNA) for Automotive

Neural networks are becoming an essential element in automotive development, from the passenger experience to ADAS and autonomous driving.

The award-winning PowerVRSeries2NXNNA is well demonstrated with ADAS applications such as driver monitoring, driver gaze tracking, seat occupancy, road sign detection, drivable path analysis, road user detection and driver recognition. With its performance density suitable for embedded environments, PowerVRNNA technology will play an important role in supporting the industry’s evolution from Level 3 to Level 5 autonomous driving.

Combining leading GPU and NNA technology capabilities, Imagination can provide the industry with automotive solutions with extreme flexibility, while mitigating risk by proactively designing for industry evolution during the product life cycle.

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PowerVRSeries8XT-AGPU is now available for licensing. Next-generation PowerVR GPU and NNA products for automotive will be available in 2019.

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