Japanese media expects home appliance store to increase revenue

Japan’s “Sankei Business News” magazine reported on November 8th that Japan’s three giants of electricity retailers issued a September 2013 closing account. The data shows that although these three companies have achieved a certain degree of increase in revenues, they have been affected by the increase in sales promotion costs. Both the profit and loss of the business and the final profit and loss data have resulted in significant decreases in the revenue of both Yamada Denki and HD. The Edion Group has reduced its advertising costs, and like its final account for the same period last year, it has realized revenue in terms of sales, final profit and loss and other data.

It is understood that the giants of the above-mentioned three home-delivery stores are in trouble due to the sluggish sales of LCD TVs brought about by the conversion of the Japanese terrestrial television broadcast signals. In addition, sales of desktop computers are also in a quagmire. In addition, the impact of online sales and e-commerce has also become increasingly fierce. With the advantage of price, online sales have made these traditional home appliance chains seem untenable. In order to boost sales, Yamada Electric has increased its cost for sales management by 20 billion yen.

Of course, not all of them are bad news. In September, the total number of domestic shipments of ultra-thin LCD TVs in Japan increased by 14,2% compared to the same month of last year to about 480,000 units. This is the first time that this figure has grown after two years and two months. . This was considered by the Japanese media as a sign of bottoming out in TV sales. It is expected that the three major giants in home appliance sales will increase revenue this year.

In addition, the Japanese home appliance chain giants are also prepared to implement the consumption tax increase policy that began in April next year. The Edion Group stated that “In March 2014, shipments will increase by 50%.” Japan According to media commentary, the giants of the mass merchandisers have already prepared for the consumer boom that may occur.