According to data released by IDC, in the first quarter of this year, Samsung still holds the first market share in the global VR market, but its advantage has been reduced. Surprisingly, among the top five, there has been a Chinese manufacturer, that is, TCL.
2016 was regarded as the first year of VR, but ultimately VR shipments did not reach expectations, and shipments were around 6.3 million. The investment boom in the VR market showed signs of cooling, and many VR video platforms were no longer updated. The news of the collapse was reported one after another.
The biggest winner in the VR market in 2016 was Samsung. Its Gear VR was far ahead of its competitors with 4.51 million units. It accounted for nearly 70% of the market share. Its outstanding performance was mainly due to its high-end mobile phone Galaxy S7. It is estimated that the shipment of this mobile phone will reach about 55 million. In order to promote the sales of the mobile phone, Samsung chose to provide a marketing strategy with Gear VR.
Sony ranked second in terms of market share. Its PlayStation VR shipments totaled 750,000 units. Its main advantage is its market size advantage in its PS game consoles. Users can purchase their VR products for better gaming performance. Game experience.
The third place is HTC Vive, which is estimated to have a shipment of 420,000 units; fourth place is Google Daydream VR, and the estimated shipment volume is 260,000; fifth place is Oculus Rift, with about 240,000 units shipped, the most It was really eye-popping that Oculus performed VR technology so poorly. Earlier this year, Zuckerberg dug out Hugo Barra, Xiaomi’s global vice president, and hoped that he could lead Oculus to find development opportunities.
In the first quarter of this year, the data of the market adjustment company IDC showed that the VR brand shipments rank basically unchanged, but Google Daydream VR was not included, and it has newly joined the Chinese VR brand manufacturer TCL.
Samsung still ranked first, but its market share was only 21.5%, far lower than the 70% market share of last year. However, due to the recent hot sale of its high-end mobile phone Galaxy S8, shipments reached 5 million units in less than a month. This phone was launched in May and is expected to see explosive growth in VR shipments in the second quarter driven by this phone.
Sony PS VR performed exceptionally well. In the first quarter, shipments reached 429,000 units, which was nearly 60% of the total shipments of the previous year. This may be related to its selling of the PS4. After more than a year of cultivation, Gamers also began to enjoy the pleasure of playing games with VR.
HTC vive also had a good performance. In the first quarter, shipments reached 191,000. This reached nearly half of the shipments last year. Although the development speed is not as good as that of Sony, considering that its VR products are the highest in price, it is quite outstanding to have such a performance. IDC commented that it has achieved commercial success. Facebook Oculus Rift shipments in 99,000, which is achieved in the case of substantial price cuts, but compared to HTC and Sony is a bit eclipsed.
The fifth-ranked TCL is the only Chinese VR manufacturer on the list. The Alcatel brand of the company launched the VR VISION camera and the 360-degree panoramic VR camera Alcatel 360 in Berlin last September, officially entering the field of virtual reality. It was a miracle to enter the top five in the world in just a few months.
TCL launched VR Goggles in the Indian market at the end of April this year. It matched the 562 smartphone that TCL launched on the Indian market last year. The combined price of the two products is priced at Rs. 13,999, which is comparable to the price. Cheaper, this will help to further stimulate TCL's VR shipments, which is estimated to be to promote its mobile phone sales in the Indian market.
The Indian market is the fastest growing smart phone market in the world, and the most important overseas market for Chinese mobile phones. Data in the first quarter of this year shows that Chinese mobile phone brands Xiaomi, vivo, Lenovo and OPPO occupy the second to fifth places in the smartphone market. Name, TCL mobile phone in the domestic market performance is not good but in overseas markets such as South America and other performance is acceptable, in the case of other Chinese mobile phone brands are competing for the Indian market, TCL of course also want to give birth in this market.
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