On the evening of August 16, a boss who had just participated in the private appreciation of FF 91 couldn't wait to reveal his own harvest in the circle of friends: he just ordered an FF 91. It is reported that the on-site order conversion rate of high-end VIP users who recently participated in the FF 91 Private Appreciation Conference exceeded 50%. FF China has forcibly turned a high-end private appreciation event into a car booking conference, and high-end users have rushed to become FF 91 first batch of experiencers.
It is worth mentioning that Peng Jianjun, chairman of Evergrande Faraday Future (China) who has just taken office, also inspected the Beijing company on the 16th. During the inspection, Peng Jianjun and other FF executives happened to come across users who came to appreciate FF 91. The two parties had a pleasant exchange together and took a group photo with a toast.
It is reported that since FF 91 was shipped from the United States to Beijing in May this year, it has not been seen in public. Only users who have placed orders and intending VIP users can enjoy the real car of FF 91 under the premise of signing a non-disclosure agreement. mysterious. The reporter learned from a FF China marketer that in the "family banquet" marketing fission event held by FF China in the past two months, users are very interested in the upcoming mass production of FF 91, and the on-site new user order rate exceeds 50%.
Some investors said that the FF 91 reservation situation is so hot when it has not yet been mass-produced, which shows that Jia Yueting's original car-making plan was correct. And the fire of FF 91 also hinted that Jia Yueting might use this to turn over in one fell swoop.
With rave reviews, the rich love FF 91Although FF 91 has not yet been mass-produced, it does not affect its appeal among the wealthy user population.
The reporter understands that the FF "family banquet" event up to now, the invited users who have paid the deposit and the VIP directional invitation users have been very interested in the high-tech FF 91, which is almost armed to the teeth. Many high-end users are very interested in the FF 91. Users place orders on the spot.
Yesterday, a VIP high-end user said in Moments after the end of the FF 91 appreciation event that this was the first time he made an exception to post his own photos in Moments. "I always think that the cool appearance and the dazzling intricate design in the car are just a beautiful body. And what is the interesting soul? The car is an important mobile terminal behind the mobile phone. The fragments in the car can be connected to each other. A variety of application scenarios: such as ordering food, controlling the air-conditioning appliances in the home...There are more imaginative scenarios to be connected." Another VIP high-end user directly scanned the picture in the circle of friends: another car was ordered.
According to a VIP high-end user who participated in the appreciation of FF 91, "FF 91 is equipped with a lot of various high-tech, almost armed to the teeth. This time it is to watch the car and did not provide a test drive experience. But it was seen on the spot. After that, a few big guys paid a deposit of 50,000. You must know that the car hasn't even announced the price, but the big guys are not bad for money. What I care about is JIO."
In the previous "Family Banquet" held by FF, users who paid the deposit were also very satisfied with FF 91 after appreciating FF 91. The netizen "Emperor Han Wu 1999" published several users' opinions on social channels. A beautiful woman said: "After seeing the car, it feels like changing to an Apple phone for the first time." A user who is a professional car designer said: "FF 91 is definitely the most design and experience car, and the design definitely kills BMW." Another user in the investment circle said: "As soon as FF 91 comes out, the day for Lao Jia to turn over is here."
It is understood that in recent months, FF has organized subscription payment users to appreciate FF 91 from many places in China and the United States. Judging from the market feedback, the effect is good.
Peng Jianjun, Chairman of FF China, inspects Beijing companyYesterday, the reporter found from the circle of friends picture of a high-end user of FF 91, the vice president of Evergrande High-tech Group, the vice chairman and vice chairman of Evergrande Health, who just announced the official inauguration of Evergrande Faraday Future Smart Car (China) Group in Guangzhou Peng Jianjun, chairman of Evergrande Faraday Future Smart Car (China) Group, appears in the picture, which means that Peng Jianjun is taking the time to get acquainted with and understand the business of FF China.
According to the reporter's understanding, Peng Jianjun and others, like the high-end users who privately appreciated FF 91, arrived at the Beijing company on the afternoon of the 16th. It is reported that after Peng Jianjun arrived at the company, he had a very pleasant meeting with the middle and high-level employees of FF Beijing. FF internal staff introduced, laughter and applause from everyone in the meeting room from time to time.
This time, Peng Jianjun inspected Beijing unexpectedly and met with executive users who appreciated FF 91, and he was also very happy. During the appreciation activity, Peng Jianjun and other FF executives had close exchanges with users, and to celebrate that FF 91 could be loved by users, a champagne celebration was opened on the spot.
Prior to this, Peng Jianjun said: “The company plans to build five major R&D and production bases in East China, West China, South China, North China and Central China. In 10 years, the annual production capacity is planned to reach 5 million vehicles. Multi-series and multi-model products such as FF91 and FF81 will be available to the world. Market, covering high-end, mid-end and entry-level, to create an Internet intelligent travel ecology to fully meet the needs of different fast-growing markets. FF will definitely become a benchmark for advanced new energy vehicles in the world and a business card made in China. Make contributions to becoming a powerful automobile country."
FF 91 reservation fire, Jia Yueting is expected to stand upThe good reputation of FF 91 among booking users may help Jia Yueting's comeback.
Unlike Xiaopeng Motors and Weilai Motors currently manufacturing public opinion topics, Jia Yueting has disappeared from the media and has been stealthily building cars in a low-key manner. According to FF insiders, Jia Yueting's current work focuses on the mass production of FF 91, and is fully committed to ensuring that the mass production target of FF 91 will be reached on time in the first quarter of 2019.
At present, FF 91 has made great progress in mass production under Jia Yueting's supervision, and is approaching mass production step by step. Among them, the first FF 91 body-in-white has been delivered to the Hanford production base in the United States, and the FF 91 vehicle assembly work has officially begun, and various rigorous tests including engineering tests are also being carried out simultaneously. It is reported that Jia Yueting is the last person to leave the company every day.
FF 91 is Jia Yueting's hope for a comeback. Judging from the current booking and sales of FF 91, he is not far from realizing this wish.
According to a user who participated in the appreciation of FF 91, the price of FF 91 is about 2 million yuan. The first batch may be delivered in the first quarter of 2019, and the annual output will be 3000-5000 units in the future. In his opinion, this output is sold out in the wealthy circle once it is sold. Regarding the FF 91 with such a high price, the user said: "People don’t be ironic about the high price. They didn’t plan to do mass consumer business. I estimate that some entry-level models will be developed later, to the range of 300,000 to 400,000 yuan. Compete with Tesla."
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