A popular VR retail store in London, England, recently built a VR “water slideâ€. There is also a section facing the road. Pedestrians who pass by can see customers with VR helmet slides inside. They feel quite ashamed of Play.
This clothing store is the Topshop flagship store in Oxford Street. It is not a novice in the use of VR for brand promotion. As early as 2014, Topshop Store used a panoramic video to allow consumers to watch the live 360° London Fashion Week. However, ordinary VR glasses were used at the time, but Oculus Rift was used this time.
Topshop took a "water slide" in its flagship store, but of course it wasn't really water inside, but consumers who experienced it were able to see virtual water slides in the VR helmet. From May 25th to June 4th, consumers can experience the VR water slides in the store free of charge. Not only will they slide past the virtual slides, but they will actually shuttle through the slides placed in various places in the store. This time, Topshop is still quite Take care.
At present, many corporate brands have begun to use AR, VR for marketing, but Topshop's creative marketing program is still the first time. Although AR and VR cannot enter the consumer market temporarily due to high prices, the attempt of Topshop's brands is undoubtedly the best means to spread brand value and popularize AR and VR concepts.
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