In recent years, the refrigerator industry has experienced "fast lane" development, and has moved from low-end products to new areas such as health, intelligence, and high-end. The high-end refrigerators around health preservation and smart things are more popular with consumers.
What did you see from this AWE2018 exhibition? All the audience will notice! One screen.
Yes, this is not an ordinary screen, it is not the control panel of the refrigerator, nor is it an iPad audio-visual equipment. Through this screen, you can understand the internal situation of the refrigerator in real time, and control the refrigerator by voice interaction. You can also view recipes, audio-visual entertainment, online purchases and other supporting content.
Smart refrigerators come today, from the simple large-screen touch to the intelligent Internet of Things, from fumble to frustration to success, we have seen many refrigerator companies in and out of the smart field. I've seen those who planted heels, but rarely saw buns. Why?
From the perspective of 17 years of big data, the demographic dividend is no longer, and the refrigerator industry has gradually moved from the brutal growth stage a few years ago to the era of slower growth. Affected by multiple unfavorable factors such as increasing real estate market regulation, rising raw material costs, upgrading energy efficiency standards, and rapid product technology switching, the development of the refrigerator industry has been in a continuous downward channel.
Nowadays, the competition of high-end refrigerators is becoming more and more fierce, and the growth of the refrigerator market for a long time brought by consumption upgrades is the driving force. The smart field is a breakthrough and a development goal that major refrigerator companies focus on. At this AWE exhibition, we saw InstaView ThinQ launched by LG, and the beautiful ALLINSIDE AI smart refrigerator. In addition, the e-commerce platform has also extended its tentacles to the refrigerator industry. JD.com uses the terminal + platform to spread e-commerce services to users, allowing users to "freewheel" in any scenario that requires shopping. Purchase, enjoy more natural and smooth e-commerce services and shopping experience.
With the acceleration of the development of high-end markets by major enterprises, smart refrigerators have become an irreversible trend in the development of the industry. However, in the past few years, the development of smart refrigerators is still out of reach for consumers, and the price range of smart refrigerators on the market ranges from more than two thousand yuan to tens of thousands of yuan, which makes consumers unable to touch. Find a mind.
So why is the smart refrigerator so embarrassing today. First of all, from a functional point of view, the real intelligence is not only adding a WIFI module, the touch temperature operation is so simple, the products launched by the enterprise and the consumer's imagination will have errors, there is no real pain in the consumption pain point, no one is willing to "one screen" And pay the bill, I won't do it!
So what is the real intelligence? In fact, some companies have already seen this. For example, in 2016, Ali United Whirlpool launched the Mr.Bin smart refrigerator, which can realize online shopping, food expiration reminders, food management, recipe recommendations, and can also listen to songs online. Chasing dramas, you can also achieve remote control of mobile phones. JD.com also launched the first smart refrigerator in cooperation with the United States. Jingdong Intelligent Platform has mature “intelligent display interaction†and “image acquisition system†hardware module solutions, as well as intelligent software solutions that integrate AndroidOS underlying optimization implementation.
With the addition of more third-party developers, a screen changes from function to application, and builds a home ecosystem from applications. Smart refrigerators are responsible for data collection and sharing in multi-terminal, multi-scenario, one big data service and data closed loop. Features.
In addition, foreign-funded enterprises have also issued different voices. LG refrigerators hope to maximize the basic performance of refrigerators and sublimate the basic needs of consumers. For example, LG refrigerators use physical technology, light technology, and human touch. Technology, perspective technology, etc., can make the refrigerator drawer automatically pop up, automatically turn on the light, automatically open the door, etc.
Not only smart refrigerators, but also the development of smart home appliances, how to further realize more practical functions and form various smart products into an overall ecological chain. By transmitting the big data collected by the smart refrigerator to the cloud, users can clearly recognize their living conditions, and remotely operate and adjust in time through terminal devices.
The development of the smart refrigerator industry cannot be achieved overnight, and needs to be continuously developed and established a mature ecosystem. Hidden behind the "one screen" are the technical wrestling of major companies, and consumers are looking forward to the birth of a real smart refrigerator!
Twinkle System Technology Co Ltd , https://www.pickingbylight.com