With real estate developer Sun Hongbin, Sunac, chairman of Sunac China, replacing Jia Yueting as the chairman of LeTV, a company listed on LeTV (including LeTV), a music dream by Jia Yueting has created seven dreams of ecology, or change, or shock, or broken. At the same time, as the core business of LeTV, LeTV will also bid farewell to the continuous burning of money and blindfolded era in Jia Yueting's era, seeking a reconstruction of the competitive system and business model under the capability of "blood-making".
People are worried that when they bid farewell to Jia Yueting’s music TV, how to live a new and exciting moment. Since the first half of this year, LeTV has had no "suspicion" in China's color TV market: the year-on-year drop in the volume of capital dividends, the sharp decline in competitiveness in the face of ambiguous market differences, and the volatility of business partners in the upstream and downstream industries. At the same time, Internet TV brands under the traditional TV companies represented by Hisense, TCL, and Skyworth, as well as Internet TV companies such as Xiaomi, Weixiao, and Storm, have increased their share of LeTV’s market share in the first-tier market.
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Didn't Jia Yueting or LeTV? As a real estate developer, Sun Hongbin, what new forces will be injected into LeTV? This is the current concern for the future development of LeTV.
In fact, since the emergence of the LeEco crisis, Liang Jun, who is a LeTV operator, has replaced Jia Yueting with the support of Sun Hongbin, becoming the general manager of LeTV, a listed company. Subsequently, as the LeTV crisis erupted further, she became a major shareholder of LeTV. Jia Yueting had to resign from the post of chairman and was replaced by Sun Hongbin, who gradually moved from behind the scenes to the front desk.
Next, whether or not Jia Yueting serves as the chairman of LeTV, and as the major shareholder of LeTV, the ecological model and commercial practice he set for LeTV in the first year will not undergo fundamental changes in the short term. Of course, LeTV will also step into a rebound.
On the one hand, as the operator of LeTV Super TV, Liang Jun has already become the trader of LeTV.com from LeTV's responsible person, helping to better get through the cooperation between TV hardware and content platform; on the other hand, LeTV has already With a scale of nearly 10 million units, there is no way to go on the road of lower hardware cost pricing and content profitability, and we must run.
However, in the short term, for LeTV, although it has been cut from the company’s management system by founder Jia Yueting, it is “unsolved†in business cooperation and related party transactions. A large part of that was when Jiayue Ting launched the LeTV ecology model in order to ensure that Levision Super TV hardware was losing money and content was profitable through a large number of personal control company related transactions. Today, it is faced with continued division and re-building.
Obviously, the difficulties and challenges that continue to be faced by Sun Hongbin and Liang Jun’s new music are endless. However, the most thorny and urgent issue is that LeTV’s market sales must be on the right path as soon as possible to form self-sufficient profitability. This depends on the establishment and grooming of upstream supply chain confidence; it also depends on the creation of downstream distribution chains and user confidence. At the same time, under the background that the entire hardware cannot continue to lose sales, how does New LeTV find new ways to differentiate and compete?
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Since the first half of this year, LeTV, which was dragged by the LeTV crisis as a whole, had not captured some of the market share that had been transferred out of Internet companies such as millet, micro-whale, and storm, but was quickly eroded by traditional Chinese and foreign TV companies.
Because LeTV has encountered a series of problems and challenges, it is not a single case. This includes LeTV’s own problems and the common problems of the entire Internet TV companies. That is: In the absence of hardware loss and content profit model, under the background that product hardware still dominates the industrial competition, Internet TV companies have been in the past few years. Business models need to be rewritten.
In the past few years, there have been only two axe to support the rise of the Internet TV business: hardware prices are ultra-low or even free, and users are curious about trying new things. Of course, in terms of smart TV operating systems, content improvement, user experience, etc., although they have also made relatively large improvements, they are also facing rapid follow-up and catch-up from traditional color TV companies, and do not have relative differentiation.
In fact, this year's intensified crisis in the color TV market has affected not only its own status and share, but also affected the proportion of the entire Internet TV companies' legions. Including millet, micro-whale, storm, look, popular, PPTV and a large number of companies, in fact, are facing tremendous pressure for growth. On the contrary, Thunderbird TV and CoolTV, which are operated by traditional color TV companies, have been favored and invested in the capital market one after another.As a new force in the current color TV market, Internet companies can't just look at LeEco as a crisis, ignoring the decline of LeTV as the Internet TV camp takes the lead, and a large number of companies such as Xiaomi and Weixiao have not really taken up the challenge of this camp. Heavy burdens did not create a new business system outside the LeTV model. It can be said that Internet companies are in the state of "six gods without owners."
Whether it is millet TV's sudden introduction of a thousand yuan machine in recent days, it is confusing to get involved in this low-end Red Sea market. Or, once the high-profile micro-whales and storms, they are now in a downturn, and even re-enter the TV companies’ display technology. The old road of design. In essence, they are all in a quagmire of chaos and struggle to find a good solution.
At present, it is absolutely impossible for all Internet TV companies to laugh in fifty steps!
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