TV box products have entered the living room of millions of families under the general trend of “Internetâ€, and are favored by users of TV boxes due to their high-end operating performance and low sales prices. Smart TVs and smart boxes are the two products of television intelligently. In September, online channel TV products were promoted in a high-profile manner, and the market scale increased by 32.8%, of which the smart TV market increased by 84.9% year-on-year. The high sales of TV products, especially smart TVs, impacted the OTT box market in September. According to AVC online monitoring data, the online retail volume of online boxes in September was 498,000 units, a decrease of 16.7% from the previous quarter. Retail sales amounted to 120 million yuan, a decrease of 18.3% from the previous quarter.
E-commerce share remained stable
During the period from 9.25 to 9.28, the Jingdong and Suning special events, the coupons reduced welfare to maintain a stable market share, Tmall Mid-Autumn Festival to promote the market share of price cuts are not far behind. According to AVC online monitoring data, during the sales of OTT boxes in September, professional e-commerce maintained a downward fluctuation in market share, with sales volume of 19,000, accounting for 38.2% of the total, which was a decrease of 0.7 percentage points from the previous quarter; The sales volume of e-commerce was 305,000, accounting for 61.3% of the total, up by 0.5 percentage points month-on-month; other e-commerce companies were eye-catching, with sales of 0.24 million units, accounting for 0.5%, and a decrease of 10.8% from the previous quarter.
TOP10 market share increase is still far ahead of millet
According to AVC online monitoring data, the average price of the TOP4 brand in September was 265 yuan, which was a 0.8% increase from the previous month, and the market share was 55.4%, a year-on-year increase of 0.6 percentage points. The market share of the TOP10 brand was 80.5%, up 4 percentage points month-on-month, and the threat of small brands is increasing day by day.
In September, the OTT market Tmall Box’s main selling model’s average price dropped 1.3% month-on-month, its market share still ranked second, and its sales volume was 90,000 units, accounting for 18%; Xiaomi still maintained its market share with sales of 113,000. Taiwan, accounting for 22.6%; Infik kept its market position to fourth, sales of 34,000 units, accounting for 6.8%; Skyworth box kingpin models average price rose 1.5%, the market share advance into the top three, sales of 40,000 units, accounting for 7.9%.
Low-priced boxes go to market, the overall average price of OTT boxes drops
As OTT boxes gradually move toward the market, low-priced boxes are increasingly favored by consumers. According to On-line Cloud Network (AVC) online monitoring data, the overall average price of the OTT box market in September was 249 yuan per unit, a 2% decrease from the previous month, and the average price increased for the fourth month in a row, finally showing a downward trend; Sales volume of 100-199 units in the sales price segment was 172,000 units, accounting for 34.6% of the sales volume and 13.6% compared to the previous quarter;
The main sales price segment 200-299 sold 185,000 units, accounting for 37.1% of the total, a decrease of 19.3% compared to the previous period; the 300-499 price segment sold 7.4 units, accounting for 14.8%, a decrease of 16%.
In this regard, the industry analysis, channel competitiveness to promote market development. While intelligent television has been favored by consumers, it has also brought a lot of benefits to the ecosystem. The popularity of OTT boxes is expected to exceed 15 years in the economic value of the living room. The eight-core demand trend of OTT set-top boxes has brought a qualitative leap to the market development.
E-commerce share remained stable
During the period from 9.25 to 9.28, the Jingdong and Suning special events, the coupons reduced welfare to maintain a stable market share, Tmall Mid-Autumn Festival to promote the market share of price cuts are not far behind. According to AVC online monitoring data, during the sales of OTT boxes in September, professional e-commerce maintained a downward fluctuation in market share, with sales volume of 19,000, accounting for 38.2% of the total, which was a decrease of 0.7 percentage points from the previous quarter; The sales volume of e-commerce was 305,000, accounting for 61.3% of the total, up by 0.5 percentage points month-on-month; other e-commerce companies were eye-catching, with sales of 0.24 million units, accounting for 0.5%, and a decrease of 10.8% from the previous quarter.
TOP10 market share increase is still far ahead of millet
According to AVC online monitoring data, the average price of the TOP4 brand in September was 265 yuan, which was a 0.8% increase from the previous month, and the market share was 55.4%, a year-on-year increase of 0.6 percentage points. The market share of the TOP10 brand was 80.5%, up 4 percentage points month-on-month, and the threat of small brands is increasing day by day.
In September, the OTT market Tmall Box’s main selling model’s average price dropped 1.3% month-on-month, its market share still ranked second, and its sales volume was 90,000 units, accounting for 18%; Xiaomi still maintained its market share with sales of 113,000. Taiwan, accounting for 22.6%; Infik kept its market position to fourth, sales of 34,000 units, accounting for 6.8%; Skyworth box kingpin models average price rose 1.5%, the market share advance into the top three, sales of 40,000 units, accounting for 7.9%.
Low-priced boxes go to market, the overall average price of OTT boxes drops
As OTT boxes gradually move toward the market, low-priced boxes are increasingly favored by consumers. According to On-line Cloud Network (AVC) online monitoring data, the overall average price of the OTT box market in September was 249 yuan per unit, a 2% decrease from the previous month, and the average price increased for the fourth month in a row, finally showing a downward trend; Sales volume of 100-199 units in the sales price segment was 172,000 units, accounting for 34.6% of the sales volume and 13.6% compared to the previous quarter;
The main sales price segment 200-299 sold 185,000 units, accounting for 37.1% of the total, a decrease of 19.3% compared to the previous period; the 300-499 price segment sold 7.4 units, accounting for 14.8%, a decrease of 16%.
In this regard, the industry analysis, channel competitiveness to promote market development. While intelligent television has been favored by consumers, it has also brought a lot of benefits to the ecosystem. The popularity of OTT boxes is expected to exceed 15 years in the economic value of the living room. The eight-core demand trend of OTT set-top boxes has brought a qualitative leap to the market development.
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