A lighting export enterprise in Chaozhou, Guangdong Province, after exporting Australian LED spotlights in June this year, due to changes in customer demand for sales and packaging returns, in July, another batch of LED spotlights exported to the same customer suffered a return.
Return changes to accommodate customer market needs. In June of this year, a lighting export enterprise in Chaozhou exported a batch of LED spotlights with a value of 354,816 US dollars to Australia at the request of customers. This type of spotlight is a special design for the customer's brand authorization. The two parties agree that the product packaging is: inner packaging of 25/group cardboard blister packaging, outer packaging carton plus plywood tray and film strapping. After the company has requested the customer to send a small batch for trial sales, the customer reflects that the cardboard blister inner packaging is not suitable for sale. After repeated communication between the two parties, the container will be returned to the change sales package to meet the market sales needs.
Although the reason for the return is the change of customer demand rather than the product quality factor, the product is directed to the customer to authorize production, and can only export specific customers. The weak export enterprises can only bear the cost of rework and rectification, and the profit margin of the original product is squeezed.
The critical parts were not properly controlled and quality problems were returned. In July, the company received another return of LED spotlights worth $399,168. Due to the large number of orders, the number of critical spare parts triodes has increased sharply. When the suppliers supply insufficient, they privately replenish the supply to other non-quality-proven suppliers, and mixed the triodes from different sources to pass the acceptance of the enterprise. The product was not tested at the time of production and caused product quality problems. The batch of triodes has about 300,000 LED spotlights, all of which need to be recalled and recalled, and the non-destructive screening and rectification of the triodes of the spotlights is carried out, and the enterprise loses a lot.
Chaozhou Inspection and Quarantine Bureau reminds relevant export enterprises. First, we must consider the quality standard requirements and market sales requirements. When signing agreements with brand customers, we must meet the product quality requirements and small product packaging, and fully communicate with customers. To meet the requirements of quality standards for export to the country, but also to meet the needs of market sales; the second is to constantly maintain quality awareness and strengthen management, product quality is the lifeline of the enterprise, do not ignore the evaluation of key spare parts suppliers, spare parts Regulate enterprise management by adopting management links such as acceptance and use.
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