Since the introduction of the concept of smart living room, there have been endless construction projects around smart living rooms. Among them, smart TVs, smart TV boxes, and next-generation game machines and other products have appeared in succession, and they all want to become the core carrier of smart living rooms. For now, smart TV boxes come to the fore with rich features, massive resources, and lower replacement costs. However, it cannot be denied that there are still many problems with smart TV boxes. In order to get a good start in 2016, it is necessary to make more fuss about the pain points of the actual user experience.
All resources: genuine video resources and license are indispensable
Recently, Ovid Cloud (AVC) announced the big data of online smart TV boxes in April-September 2015. Among them, sales of smart TV boxes have maintained a high level of 400,000 600,000 units. Especially during the summer vacation period, it reached a peak of 597,000 units and sales reached 150 million. Strange sales and sales prove that users are interested in smart TV boxes.
According to Ovid's previous data, among the features that users value more, video on demand occupies 85%, far ahead of the game, multi-screen interaction, etc., and become a well-deserved core function. Video on demand is still the most indispensable part of smart living room and living room entertainment. Video on demand is closely related to the number of video resources and whether it is genuine.
The State Administration of Radio, Film and Television has continuously introduced a variety of restrictive policies and has exerted tremendous pressure on major smart TV box manufacturers to bear tremendous pressure. Even if the company intentionally or unintentionally plays the edge ball at the edge of the gray zone, it has never dared to have much action in video on demand. After all, this is a certain risk. Therefore, the genuineness of the film and television resources and the cooperation with the licensees have become the current mainstream trend. The major smart TV box manufacturers are emphasizing the cooperation with licensees and the legality of carrying video resources.
In 2016, genuine video resources and licenses are indispensable, and a smart TV box must be developed in order to get fire. Companies that do not have enough strength to introduce genuine video resources and cannot cooperate with the licensees will be quickly eliminated. From the current point of view, video websites represented by iQiyi have become the target of smart TV box manufacturers.
It is reported that in the icky arts, movies, television dramas, and animations are all in the thousands, and the total number of movies is more than 2,000. The variety shows, as well as the texts of sports and entertainment, finance, and education are all covered. rich. In terms of quality, more than half of film and television resources are high-definition resources, while the 1080P HD area contains more than 3,000 full-HD video content. For users, such massive video resources can satisfy their demand for video on demand.
Functional direction: On-demand, remote sharing and other main forces
The original intention of the smart TV box is to become the center of the smart living room. Therefore, it is necessary to meet the diversified needs of users in terms of intelligence. The so-called intelligence is actually composed of a number of functions. However, the combination of the current smart TV boxes makes the function an empty talk. The industry lacks the same smart standards, but also allows some manufacturers to shy out of shoddy and casually add some features and dare to call smart TV boxes, and ultimately harm the interests of users.
On November 8th, Tiger Sniff Network formally released to the user the “Min Shi†article on the degree of intelligentization of smart TVs in the name of a third party. In terms of its content, such as boot waiting time, function switching convenience, richness of smart applications, on-demand on-demand intelligence, multi-tasking, UI design, remote control, and screen inter-transmission capabilities, can be fully "ported" Become a functional test standard for smart TV boxes. So that in addition to the price advantage of the box, but also has a functional irreplaceable.
In 2016, whether these ten standards can be practiced one by one will be a criterion for judging whether a smart TV box is outstanding. The function will become the quality that the user pays most attention to, on-demand, remote sharing and other functions will become the main force.
Personalized positioning: Xiaomi's young people market, the elderly segment of the orange box
In 2016, big and complete smart TV boxes will be less and less popular. Because the so-called "big and full", in fact, is not customized for the sub-group, does not meet the user's personalized needs. Although the coverage is wider, it is actually a short board. In 2016, it will be the best time for the explosion of personalized smart TV boxes for segmented groups.
For example, the millet box with the main goal of young users is mainly youthful. It constantly injects young elements into it, fills in rich and fashionable functions to meet the needs of young people, and has targeted designs in aspects such as appearance and hardware. For example, Tmall's box will use shopping as the main concept and optimize the TV shopping experience for people who like to shop on the big screen in the living room.
There is also an iQiYi orange bean box specifically for the elderly group, which focuses on "Designed only for distant parents" and is the first family care web TV box. Original TV "family sharing circle" function enables distant parents to see baby pictures on television. Children can also remotely help parents to order TV programs, and even customize their 360-degree life stewards for their parents. Coupled with a remote control for the parents to quickly share the entrance, minimalist operation methods, and iQIYi itself more than 1 million levels of film and television resources, etc., will quickly warm up in this segment of the elderly.
Personalization is the only way for the development of smart TV boxes, and it is also the ultimate goal. As competition intensifies, in 2016, perhaps we will see more smart TV boxes on top of humanity.
All resources: genuine video resources and license are indispensable
Recently, Ovid Cloud (AVC) announced the big data of online smart TV boxes in April-September 2015. Among them, sales of smart TV boxes have maintained a high level of 400,000 600,000 units. Especially during the summer vacation period, it reached a peak of 597,000 units and sales reached 150 million. Strange sales and sales prove that users are interested in smart TV boxes.
According to Ovid's previous data, among the features that users value more, video on demand occupies 85%, far ahead of the game, multi-screen interaction, etc., and become a well-deserved core function. Video on demand is still the most indispensable part of smart living room and living room entertainment. Video on demand is closely related to the number of video resources and whether it is genuine.
The State Administration of Radio, Film and Television has continuously introduced a variety of restrictive policies and has exerted tremendous pressure on major smart TV box manufacturers to bear tremendous pressure. Even if the company intentionally or unintentionally plays the edge ball at the edge of the gray zone, it has never dared to have much action in video on demand. After all, this is a certain risk. Therefore, the genuineness of the film and television resources and the cooperation with the licensees have become the current mainstream trend. The major smart TV box manufacturers are emphasizing the cooperation with licensees and the legality of carrying video resources.
In 2016, genuine video resources and licenses are indispensable, and a smart TV box must be developed in order to get fire. Companies that do not have enough strength to introduce genuine video resources and cannot cooperate with the licensees will be quickly eliminated. From the current point of view, video websites represented by iQiyi have become the target of smart TV box manufacturers.
It is reported that in the icky arts, movies, television dramas, and animations are all in the thousands, and the total number of movies is more than 2,000. The variety shows, as well as the texts of sports and entertainment, finance, and education are all covered. rich. In terms of quality, more than half of film and television resources are high-definition resources, while the 1080P HD area contains more than 3,000 full-HD video content. For users, such massive video resources can satisfy their demand for video on demand.
Functional direction: On-demand, remote sharing and other main forces
The original intention of the smart TV box is to become the center of the smart living room. Therefore, it is necessary to meet the diversified needs of users in terms of intelligence. The so-called intelligence is actually composed of a number of functions. However, the combination of the current smart TV boxes makes the function an empty talk. The industry lacks the same smart standards, but also allows some manufacturers to shy out of shoddy and casually add some features and dare to call smart TV boxes, and ultimately harm the interests of users.
On November 8th, Tiger Sniff Network formally released to the user the “Min Shi†article on the degree of intelligentization of smart TVs in the name of a third party. In terms of its content, such as boot waiting time, function switching convenience, richness of smart applications, on-demand on-demand intelligence, multi-tasking, UI design, remote control, and screen inter-transmission capabilities, can be fully "ported" Become a functional test standard for smart TV boxes. So that in addition to the price advantage of the box, but also has a functional irreplaceable.
In 2016, whether these ten standards can be practiced one by one will be a criterion for judging whether a smart TV box is outstanding. The function will become the quality that the user pays most attention to, on-demand, remote sharing and other functions will become the main force.
Personalized positioning: Xiaomi's young people market, the elderly segment of the orange box
In 2016, big and complete smart TV boxes will be less and less popular. Because the so-called "big and full", in fact, is not customized for the sub-group, does not meet the user's personalized needs. Although the coverage is wider, it is actually a short board. In 2016, it will be the best time for the explosion of personalized smart TV boxes for segmented groups.
For example, the millet box with the main goal of young users is mainly youthful. It constantly injects young elements into it, fills in rich and fashionable functions to meet the needs of young people, and has targeted designs in aspects such as appearance and hardware. For example, Tmall's box will use shopping as the main concept and optimize the TV shopping experience for people who like to shop on the big screen in the living room.
There is also an iQiYi orange bean box specifically for the elderly group, which focuses on "Designed only for distant parents" and is the first family care web TV box. Original TV "family sharing circle" function enables distant parents to see baby pictures on television. Children can also remotely help parents to order TV programs, and even customize their 360-degree life stewards for their parents. Coupled with a remote control for the parents to quickly share the entrance, minimalist operation methods, and iQIYi itself more than 1 million levels of film and television resources, etc., will quickly warm up in this segment of the elderly.
Personalization is the only way for the development of smart TV boxes, and it is also the ultimate goal. As competition intensifies, in 2016, perhaps we will see more smart TV boxes on top of humanity.
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