Internet TV market added new recruits Siu Chi incoming

This time, Zhaochi shares raised funds of 3.67 billion yuan through non-public issuance of stocks, which will be used to build smart super TV hardware platforms, content cloud platforms including video, games, medical, education, e-commerce, etc., as well as omni-channels. Covered private brand sales platform.

It is reported that BesTV and Qingdao Haier will participate in the non-public issuance of shares of Mega Shares. Among them, BesTV and parent company Shanghai Media Group ("SMG") contributed a total of 3.3 billion yuan, which accounted for 14.06% of the total issued shares of Shichachi; Qingdao Haier invested 370 million yuan, accounting for 1.58% of the total issued share capital.

SMG shares a "marriage" with BesTV and Qingdao Haier, and the three parties will work together to create an Internet television ecosystem with "content + terminal + platform". It is understood that Siu Chi shares will be jointly launched with BesTV, its own brand of Internet TV, and with the help of Qingdao Haier's powerful sales service network, quickly covering the entire terminal market.

SZT plans to develop 10 million Internet TV monthly active users within three years through this three-way cooperation model, and provide long-term stable income by providing value-added services to active users.

It is understood that Siu Chi is currently the largest color TV ODM manufacturer in China, with an annual capacity of 14 million TV sets and 15 million set-top boxes. Under the background of the slowdown in the demand growth of traditional TV manufacturers ODMs, the cooperation between SMG and Haier and BesTV can be seen that it is no longer satisfied with the identity of TV ODM manufacturers.

The emergence of smart TVs has attracted many Internet companies to enter the TV field. In addition to traditional color TV manufacturers, Internet companies like LeTV, Xiaomi, and Lenovo have successively deployed televisions and launched smart TV products; operators have not been far behind, such as telecom operators. Dr. Peng also entered the smart TV market and launched "Barley TV; even the cable operator Gehua Cable has recently launched Gehua TV. Siu Chi's entry-level TV industry may be more of a desire to use its own hardware manufacturing strengths. , With the help of BesTV and Haier in terms of content and channels, they have secured a place in the Internet TV market.

At present, the smart TV market is fiercely competitive, and participating companies have all come up with strange tricks. Recently, the fierce competition between LeTV and Xiaomi is evident in the fierce competition. Relevant industry sources stated that in order to obtain a place in the Internet televised wars, it is necessary to look at the integrated strength of the integration of upstream and downstream resources. In the future, traditional color power plants, Internet companies, licensees and foundries are expected to have winners in each camp.