Recently, Baidu’s president and COO Lu Qi participated in the D.Live conference organized by the “Wall Street Journal†and expressed his opinions on Baidu’s artificial intelligence strategy and auto-pilot layout. Lu Qi emphasized the importance of Baidu’s “Apollo†project and believed that the autonomous driving open ecosystem represented by the plan will surpass other closed systems and win more advantages for Baidu in the field of unmanned vehicles.
The Apollo project aims to provide an open, complete, and secure software platform to partners in the automotive industry and autonomous driving areas through Baidu’s automated driving technology, which helps traditional car companies quickly build their own complete autopilot system. This is Baidu's further progress in the system-level opening up of artificial intelligence. This is the first systematic level openness in the world of autonomous driving technology.
Lu Qi believes that the key factor in determining who will become a leader in the area of ​​unmanned vehicles is the speed of iteration (or software development). And he stated that Apollo's technical threshold is high, "Apollo is an open platform. It is an open software, an open service, and an open capability. Our key capability (patented technology) is very high, it's It takes time to accumulate, which is very difficult for other companies."
The advantage of an open ecosystem over a closed system is that it can massively increase data accumulation and technology iteration speed. Lu Qi believes that Apollo, as an open ecosystem, includes original equipment manufacturers, first-tier suppliers and other service providers. With the participation and cooperation of multiple companies, the open system can accumulate more information about the driving of unmanned vehicles at the same time, so it can mature at a faster rate than any closed company.
Lu Qi has confidence in the Apollo plan. He proposed that "Apollo will surpass any closed system within three to five years."
It is understood that Baidu has reached smart car software cooperation with more than 60 car companies and over 200 models worldwide. In the first half of this year, Baidu has reached strategic cooperation with Beijing Automotive, FAW Liberation, Bosch and Chery. At a recent CES Asia conference, Baidu met with senior executives of the Hyundai Group. It is expected that the two parties will cooperate closely in the future. In addition, Lu Qi also emphasized in the interview that the "Apollo" plan's win-win prospects are attractive to companies. "We will announce the number of partners participating in our plan in the first week of July. Feedback will certainly be quite positive. â€
Lu Qi also mentioned in the interview that besides driverless driving, Baidu will use the core capabilities of artificial intelligence to enhance its core business search as a whole, and at the same time enrich the content, constantly explore new ways of connecting people and information. Moreover, Baidu will continue to use artificial intelligence to establish a series of powerful new services and new innovations. In addition to automatic driving, intelligent cloud services, financial services, and human-computer interaction platform DuerOS will also be the focus of Baidu's efforts.
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