Although the high-end virtual reality heads are getting more and more attention now, the low-end virtual reality heads are more likely to become people's choices. On the one hand, prices are also on the one hand because of popularity. Although high-end products such as Oculus Rift, htc vive and PlayStaTIon VR will receive more attention, the market expects the most sold virtual reality heads this year to be low-cost mobile VR headsets. In fact, according to data provided by SuperData Research, the three major mobile VR headsets (Google Cardboard, Google Daydream and Samsung Gear VR) will account for 98% of all sales.
Millions of VR heads are being sold worldwide. (Data source SuperData Research) Google Cardboard heads show more than 20 times more sales than all other heads. Cardboard didn't get much attention because most people thought it was just an early prototype, just a simple "cardboard", or that it was just a promotional tool used by the New York Times or other companies for promotion. . But there are a lot of heads on the market that are compatible with Google Cardboard standards, including Mattel's View-Master VR and Merge VR. More than 100 vendors have launched their own version of the Cardboard headset, some of which are priced at $10 or less. Of course, most of this should be shipped in Shenzhen, and YiVian has repeatedly heard that Huaqiang North's monthly shipments exceeded 2 million. Google Cardboard Headset is not the best platform for running high-end games or complex interactive applications, but the device is not under pressure to run simple VR games and 360-degree video. Moreover, this headset is compatible with most smartphones, including iPhones and Android phones. With its low price and wide compatibility, Cardboard Head is the first choice for marketing gifts. But of course there is also a bad side. Stephanie Llamas, SuperData's director of market research, pointed out: "The shipments and sales volume are not necessarily translated into usage. The biggest consumers are not individuals, but companies that promote their own products, such as " The New York Times." Because of the huge shipments of Cardboard, the above chart is difficult to understand other headlines. Here's the chart after removing the Google Cardboard:
Millions of VR heads are being sold worldwide. (Data Source SuperData Research) The following major sales are expected this year: Google Cardboard: 84,400,000 Samsung Gear VR: 2,316,632 PlayStaTIon VR: 745,434 htc vive: 450,083 Oculus Rift: 355,088 Google Daydream: 261,083
At present, some Cardboard standard heads on the market, especially for the two high-end heads, have problems as a gift, because it is difficult for the donor to judge whether the recipient's PC can run the VR headset. Lamas said: "Head sales have not increased much during Black Friday and Cyber ​​Monday. Most of the early adopters have already purchased related products. Mobile devices still have the best opportunities in this market. At the same time, as YiVian pointed out in yesterday's report, Sony did not invest too much marketing resources for PSVR, SuperData also significantly reduced the expected sales of PSVR.
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