New industry giant? Millet TV 2S innovation embarrassing

Lei Jun officially released the millet TV 2S

Shape upgrade but can not surpass the spirit of disruption of millet

The new millet TV 2S adopts a 48-inch design with a 4K display, which is smaller than the 49-inch width of the millet TV 2 again. In order to make the shape change, the backlight technology and the selection of the screen adopt a notable improvement plan. For the first time, the body is adjusted to a thinness of 9.9 mm. At the same time, the entire machine adopts the all-metal design. It cannot be said that Xiaomi's changes to the appearance of the product are very large. , Mobile phones, purifiers, flat panels, etc. are all around this simple and generous design concept.


The appearance change is not large, the use of all-metal and ultra-thin body design

According to Xiaomi’s briefing at the press conference, all top-level materials and top-level technologies were used from the inside out, and at the same time, they cooperated with the world’s top suppliers and adopted all-aluminum materials in the overall design, together with drawing, drilling, sandblasting, etc. Multiple craftsmanship, such appearances are indeed angular and highly layered, but also add a certain amount of young fashion elements, and more consistent with the "first television for young people."

In addition to guaranteeing a very high value, the special nature of this TV does not satisfy all feverish rice flours and even ordinary consumers. It is not bad, but it may be a doubt for Xiaomi's ability to subvert the industry. For Xiaomi, from the start of the price war to the transformation of quality, it gradually slowed down. Xiaomi’s demand for product precision gradually increased, resulting in adjustments to the product's appearance strategy. However, this product has been seen from the lightness of the fuselage. It has a certain strength in TV manufacturing, but it cannot exceed the design capabilities of existing TV manufacturers.

Hardware Enhancement Facilitates Better Picture Quality But Still Contradicts with International Manufacturers

On the hardware side, Xiaomi inherited the consistent high configuration from the mobile phone. The screen system, the backlight module, and the core processor system have all been improved. Xiaomi TV 2S uses Samsung's original 4K LCD panel and has 178°. Ultra-wide viewing angle, 8ms response speed and 4000:1 static contrast.


Millet TV 2S OEM Rui Xuan Technology

In terms of screens, Samsung’s panels were used to increase the technical content of backlights on such a thin body. Specifically, the designers of the original Apple iPad’s backlight module were designed to personally perform the operation, and the millet TV 2S had top-level paintings. The quality engine dynamically adjusts the brightness and darkness of the screen in real time and finely controls highlights and shadows. Let black deeper, white more pure, so that the entire picture is more realistic and vivid. However, the technology for fine control of light is not the same for every one. Manufacturers that use such technology often use backlight modules that are directly underneath, which can make the entire backplane appear excessively bloated, and the side-entry type makes the light source uneven and not bright enough. Xiaomi will definitely suffer a loss for such a design.


Lei Jun’s five-item first does not mean that he can truly compete with international companies.

It was not at the press conference that the competition with Sony, Sharp, Samsung and other international big companies could represent the companies that have surpassed this kind of focus on screen technology for decades. So even if Xiaomi’s screen design is more demanding, it may not be possible at present. And Sony and other vendors to contend because Sony and other manufacturers for the assembly of 48-inch products in China must take into account the cost control, and its flagship product will be all the controls for in-depth customization, resulting in comparison for Xiaomi when these products Slight advantage.

Maybe in terms of software and hardware, Xiaomi has certain advantages. For example, it uses the MACE-Pro4 UC+, the fourth-generation ultra-high-definition image quality engine, and has 12 ultra-high-definition image quality enhancement technologies and 10 enhancement technologies. However, after all, the screen cannot achieve its own mass production. As long as it is using the products of his factory, there will be certain restrictions.



Processor chip is proud of millet, using 4K exclusive Starstar brand top-end chip MStar6A928 quad-core 1.4GHz processor, this configuration is indeed the only one in the smart TV market, no doubt, Xiaomi The picky on the hardware configuration is nothing to say.

Content resource leadership continues to maintain

Just two weeks ago, Xiaomi also had a fierce debate with LeTV because of whether or not the content was the industry's number one. The situation was fierce, and LeTV lost in the short term. This gave Xiaomi an opportunity to show off his arms. Nor can he say so. At present, Xiaomi’s resources are indeed more than most of the content providers and hardware manufacturers. This is also the valuable ammunition excavated by Xiaomi in exchange for Chen Xiao.



The standard of new domestic products may still need to wait here at Lei Jun.

The new national product movement is a slogan that Xiaomi has been advocating. It has brought countless surprises and sighs during the nearly five years of Xiaomi’s founding. However, as a newly released TV, there are mixed reviews, merits and demerits, and no perfect works. There is no perfect product. Millet TV 2S is a TV designed by a Chinese people. It is a classic in terms of cost performance, picture quality and sound effect. However, it does not bring users a qualitative leap in innovation and transcendence. Products are in urgent need of being transformed into boutiques, but the concept of new domestic products may not be realized in a short time.