On April 28th, Teng Fei, the joint launch conference of Philips TV and Tencent Penguin TV, was successfully held at Conrad Beijing. As a European brand for over a hundred years, Philips TV and Tencent Penguin TV, the top domestic content operators, are far-reaching. At the press conference, the two parties announced the future strategic development direction, integrated superior resources, provided by iCNTV broadcast control and penguin TV content, perfected Philips' high-quality hardware innovation and production and marketing capabilities, and penguin TV's powerful content and operating capabilities. In combination, it launched a series of products that meet the Internet+ trend to meet the most demanding needs of consumers.
With a century-old Royal Philips, “Innovation for You†has always been their corporate philosophy. The top R&D team, first-rate manufacturing process and comprehensive after-sales protection are favorable conditions for Philips TV to occupy the market, and also make Philips TV's 2015 performance a qualitative leap compared to 2014, becoming a foreign brand TV. The leader.
As a brand representing Tencent's Internet TV business, Penguin TV relies on the massive copyright resources of Tencent Video, covering 100% of domestic cinema lines and Hollywood blockbusters from international, first-tier film companies such as Warner, Paramount, Disney, and top-level. IP dramas, hit TV dramas, and animation, variety shows, documentaries, and other types of rich resources.
In the era of Internet TV, as the living room television indispensable for smart life, major brands want to occupy a place here. The strong combination of Philips TV and Tencent Penguin TV hardware and software has brought the “product + content†to a new height, not only demonstrating the open Internet attitude of Philips TV, but also opening up a new era of cross-border cooperation between the TV industry and the Internet industry. . Philips TV will rely on the powerful video content of Tencent Penguin TV to bring more innovative content to users in the intelligent product field. Through the integration of resources and content, it designs an interactive experience that meets the characteristics of television terminals, providing consumers with a full range of smart audio and video Entertainment services.
The Philips TV segment always said at the conference that Philips TV has been adhering to the concept of “innovation for you†and combined with the actual situation of Philips to put forward the concept of “technology leading 4K+â€. From 2014 to 2015, sales volume has broken through from 600,000 to 1.8 million. , achieved a 125% growth. In 2016, Philips TV continued its rapid growth. In the first quarter, sales exceeded 700,000 units, an increase of 393% compared to the same period of last year. Sales of smart TVs increased by 8.5 times compared to the same period last year, and UHD sales increased by 7% year-on-year. Times, large-size products increased by 138% year-on-year, Philips TV has been to "high, big, intellectual" full development path. Philips valued this cooperation with Tencent Penguin TV and hoped that in the future, in addition to the content-level cooperation, it also hopes to expand the cooperation with Tencent's games, members and other aspects.
Tencent executives also spoke at the press conference. Tencent Penguin TV is trying to create a new lifestyle of “smart living roomâ€. Penguin TV only needs to use the QQ account to login with a single key, and it is easy to realize the history with Tencent video PC and mobile terminal. Cloud synchronization of favorite records. At the same time, based on Tencent Big Data, Penguin TV can provide personalized video push services based on users' viewing habits and interests. Tencent Penguin TV also valued this cooperation with Philips TV. With the proud growth trend of Philips TV, it is believed that the goal of cross-border cooperation between the two parties will soon be reached.
At the meeting, the two sides formally launched the first one million plan, that is, to achieve sales of cooperative products exceeding one million units within one year. Both parties will integrate resources for product development, marketing, promotion, etc. to cooperate in order to achieve mega-projects. . In addition, Philips also showcased a full range of 4K+ products in cooperation with Penguin TV, including 4K+ healthy Shushi Blue, 4K+ technology, and 4K+ content smart series, showing all-round and multi-angle 2016 new TV products.
The cooperation between Philips TV and Tencent Penguin TV will be a new opportunity for both parties. In the future, Philips TV will also carry out more in-depth cooperation with Penguin TV. It is believed that in the future development, both parties will consume People bring more surprises!
With a century-old Royal Philips, “Innovation for You†has always been their corporate philosophy. The top R&D team, first-rate manufacturing process and comprehensive after-sales protection are favorable conditions for Philips TV to occupy the market, and also make Philips TV's 2015 performance a qualitative leap compared to 2014, becoming a foreign brand TV. The leader.
As a brand representing Tencent's Internet TV business, Penguin TV relies on the massive copyright resources of Tencent Video, covering 100% of domestic cinema lines and Hollywood blockbusters from international, first-tier film companies such as Warner, Paramount, Disney, and top-level. IP dramas, hit TV dramas, and animation, variety shows, documentaries, and other types of rich resources.
In the era of Internet TV, as the living room television indispensable for smart life, major brands want to occupy a place here. The strong combination of Philips TV and Tencent Penguin TV hardware and software has brought the “product + content†to a new height, not only demonstrating the open Internet attitude of Philips TV, but also opening up a new era of cross-border cooperation between the TV industry and the Internet industry. . Philips TV will rely on the powerful video content of Tencent Penguin TV to bring more innovative content to users in the intelligent product field. Through the integration of resources and content, it designs an interactive experience that meets the characteristics of television terminals, providing consumers with a full range of smart audio and video Entertainment services.
The Philips TV segment always said at the conference that Philips TV has been adhering to the concept of “innovation for you†and combined with the actual situation of Philips to put forward the concept of “technology leading 4K+â€. From 2014 to 2015, sales volume has broken through from 600,000 to 1.8 million. , achieved a 125% growth. In 2016, Philips TV continued its rapid growth. In the first quarter, sales exceeded 700,000 units, an increase of 393% compared to the same period of last year. Sales of smart TVs increased by 8.5 times compared to the same period last year, and UHD sales increased by 7% year-on-year. Times, large-size products increased by 138% year-on-year, Philips TV has been to "high, big, intellectual" full development path. Philips valued this cooperation with Tencent Penguin TV and hoped that in the future, in addition to the content-level cooperation, it also hopes to expand the cooperation with Tencent's games, members and other aspects.
Tencent executives also spoke at the press conference. Tencent Penguin TV is trying to create a new lifestyle of “smart living roomâ€. Penguin TV only needs to use the QQ account to login with a single key, and it is easy to realize the history with Tencent video PC and mobile terminal. Cloud synchronization of favorite records. At the same time, based on Tencent Big Data, Penguin TV can provide personalized video push services based on users' viewing habits and interests. Tencent Penguin TV also valued this cooperation with Philips TV. With the proud growth trend of Philips TV, it is believed that the goal of cross-border cooperation between the two parties will soon be reached.
At the meeting, the two sides formally launched the first one million plan, that is, to achieve sales of cooperative products exceeding one million units within one year. Both parties will integrate resources for product development, marketing, promotion, etc. to cooperate in order to achieve mega-projects. . In addition, Philips also showcased a full range of 4K+ products in cooperation with Penguin TV, including 4K+ healthy Shushi Blue, 4K+ technology, and 4K+ content smart series, showing all-round and multi-angle 2016 new TV products.
The cooperation between Philips TV and Tencent Penguin TV will be a new opportunity for both parties. In the future, Philips TV will also carry out more in-depth cooperation with Penguin TV. It is believed that in the future development, both parties will consume People bring more surprises!
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