Terminal performance polarized LED brand breakout

[Source: Gaogong LED 's " LED Lighting Channel" magazine February issue reporter / Zhou Jianhua]

Great penetration period

"Retail terminals, commercial engineering, etc., began to sell and install LED general lighting products; Wal-Mart, Suning, Hongqi, Carrefour, Tianhong and other shopping malls began to sell LED lighting; LED lighting manufacturers began to promote in the terminal media such as television." Dr. Zhang Xiaofei, CEO, used the "three starts" to outline the rapid penetration of LED general lighting in various channels.

According to the data of the Higher Industrial Research Institute, as of December 2012, more than 80% of traditional lighting companies began to produce LED lighting products, up 42% year-on-year, and more than 95% of the traditional selling general lighting stores in the city began to sell LEDs. General lighting products increased by 50% year-on-year, but the penetration rate of the rural market is still very low. The coverage of LED products in China Lighting City has increased from 41% in July 2011 to 87% in July 2012. The terminal's acceptance of LEDs has increased significantly, indicating that the LED market has gradually entered a period of large penetration.


At present, the number of LED application companies exceeds 8,000, but there are less than 10% of enterprises that have independent channels, independent brands and independent research and development. The number of traditional lighting lighting companies exceeds 20,000, of which more than 2,000 domestic energy-saving lamps manufacturers. Once the traditional lighting lighting army has transformed into the LED field, its fierce competition is even more self-evident.

"The market decided to manufacture, the traditional lighting transformation LED has become the trend of the times. At present, our LED sales accounted for 30%." Wang Wanchuan, general manager of Xiaobailong Lighting, which is the main high-power energy-saving lamp, said that the LED intensity will gradually increase, but There will be no rush. "The road to replacement is still very long. I think this process will go in the direction of 'inheritance-fusion-symbiosis-substitution'."

"Now it is a period of mud and sand, so our LED sales have increased by more than 35% from January to August this year, but in the next five years, we will only develop steadily according to market capacity without blind expansion." Zhou Jiaxiang, chairman of Laiya Lighting, said "After all, the current market situation is still very smoggy, and the melee is fierce."

Take Shenzhen and Chongqing in the first-tier cities in China as an example. Although the penetration rate of LEDs in professional stores and terminal retailers exceeds 90%, the polarization is serious. The reporter in Shenzhen tried to count the LED brands with high exposure, but found that it is difficult to find brands that are sold in three stores at the same time. The brands sold by dealers in each lighting store are different.

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