When it comes to Germany, rigorousness is the first impression of the Chinese people. From the car to the nail clippers, the Chinese are highly praised for German manufacturing, even rising from rational beautification to deification of German nationality. 80 million Germans may not even know that their position in the hearts of the Chinese people is nothing short of ordinary.
Today's Qingdao sewer is not "Made in Germany"
The Chinese people’s superstition about German manufacturing is evident from two rumors. Every time there is a guilty affair in major cities in China, there is always an urban legend circulating in Weibo and friends circles: There is very little urban guilt in Qingdao because Qingdao had a sewer system built during the German colonial era of a hundred years ago.
There is also an influential detail in this story: The Germans have spare parts warehouses in their sewers for easy replacement of parts in the future (some versions are oil-coated). One hundred years later, Chinese people can still be linked to the companies of the year, and they also told the Chinese people the location of spare parts.
In the eyes of many Chinese, such a rigorous thing is definitely done by the Germans. However, the fact is that Qingdao is rarely guilty and has nothing to do with the German sewers.
During the German colonization of Qingdao, about 80 kilometers of sewers were built, but after nearly a century of change, there are only less than 3 kilometers remaining, accounting for only one thousandth of the total length of the sewerage in Qingdao.
In fact, Qingdao has few guilty parties, mainly because of favorable terrain. Qingdao is high in the west, low in the east, and facing the sea three times. Floods can easily drain into the ocean.
Of course, Qingdao indeed draws on the German sewer drainage design concept, but this is entirely different from “Made in Germanyâ€.
As for the highly detailed accessories package, not only appeared in the Qingdao sewer, but also in Zhongshan Iron Bridge in Lanzhou re-interpretation.
In 2014, an official microblog in Lanzhou issued a message saying: “In 2007, when the iron bridge was a hundred years old, the Lanzhou municipal government received a letter and parcel from the German designer’s family of the bridge, calling it the bridge’s The design service life has expired, reminding the urban management department to maintain it. The parcel is part of the repair parts sample."
The Lanzhou Zhongshan Bridge still stands, but it's not just the Germans' credit.
This seems to be the perfect proof of the strictness of the Germans, if not rumors. Zhongshan Iron Bridge was built in 1907. The designed life span is 80 years. If the Germans are really serious, they should also send the accessories in 1987.
Of course, it was not possible to send it in 1987 because the German company that built the Iron Bridge was no longer in existence as early as 1946. The Zhongshan Iron Bridge in Lanzhou has also undergone several reinforcement repairs after 1949, which does not require any “repair parts samplesâ€.
The important reason why these two urban legends are widely spread is that the rigor of "Made in Germany" enjoys a very high reputation in China. For many Chinese, Made in Germany is without a doubt a symbol of quality and craftsmanship.
This is not entirely strange to the Chinese people. Not only in China, "Made in Germany" is favored in the world.
Statistics website Statista and market research company Dalia Research conducted a survey of 43,000 consumers worldwide, indicating that “Made in Germany†ranks first in the hearts of consumers (followed by Swedish manufacturing and EU manufacturing). China's highly respected Japanese goods only occupy the eighth place in the rankings.
Among them, different from Sweden's "status identification" and "authentic", the general label of German products is "quality" and "safety."
Chinese People's Code of Conduct
"Made in Germany" meant that
However, such a hot German label was once synonymous with counterfeit goods.
In the 1930s, when the British Industrial Revolution approached the end, Germany remained an agricultural country. In 1871, Germany, which abolished the guild apprenticeship system, began to use trade protection to fully support labor-intensive external economy. As the British manufacturing at that time was the guarantee of quality and market, Germans began to imitate British products.
Supported by a large amount of economic intelligence obtained through legal or illegal channels, Germany imitates British products and exports them to the world with British-made labels. From pencil toys to piano furniture, “Made in Germany†has even completed the feat that the German military never accomplished: Occupation The British, just like today's Chinese manufacturing, had an angry writer out of a satirical book called "Made in Germany".
German train factory in the mid-19th century / Wikipedia
For example, the British kitchen brand "Sheffield" was invented by Handan Steel. Germany's Solingen's cutlery uses counterfeit materials and erroneous technical specifications to produce counterfeit "Sheffield." No matter how sharp or hard it is, it cannot be compared with the original version, but it has a great impact on the genuine sales market with low prices.
After being infamous for the World Expo in Philadelphia, United States, in 1876, on August 23, 1887, British manufacturers, which were attacked by German industrial imitations, promoted Parliament and passed the Trademark Act, requesting that “Made in Germany†labels be used to identify German cheap copy. Who would have thought that the "Made in Germany", which is known for its quality, was once the inferior label that Britain gave to Germany.
Until the Second World War, the German military was lagging far behind. The famous Tiger-type tanks used a lot of fuel and suffered a lot of failures. The Panther tank's transmission wheels only lasted 150 kilometers.
However, the feng shui turns, and after modern industrial reforms, the original “British Made†that was originally authentic is instead being “Made in Germany†and squeezing down to the fourth place in the rankings.
The distribution of famous German companies in Germany / 9gag
Although today's "Made in Germany" enjoys high praise internationally, it cannot be overlooked that German manufacturing is also experiencing a crisis.
In the global competitiveness report conducted by the World Economic Forum (WEF) 2009-2010, German manufacturing ranked first, and it slipped to eighth place in 2016-2017, among which infrastructure (roads, bridges, etc.) was the most serious. It has dropped to the 16th place.
According to the report of BNP PARIBAS, this decline is mainly due to the investment gap in infrastructure. Since the peak of the East-West German merger in 1990, Germany’s public asset spending has been about 2.2% of GDP, which is the lowest in the EU with Italy and Spain.
The proportion of public investment in GDP in Germany is the lowest in the EU
Although the federal government has taken many measures to reduce local fiscal pressures, the continued deficit of municipal finances is still adding to the flaws in infrastructure. Investment in the city, which accounts for 60% of total public investment, dropped from 17% in 1995 to 9.7% in 2015. The local budget for fiscal austerity is often less than two-thirds of the balance of payments.
According to a study by the German Renaissance Credit Bank, the demand for roads and transport facilities in German cities last year was nearly 40 billion U.S. dollars. According to the report, only 1 out of 20 cities can ensure the full maintenance of local transportation infrastructure. The German manufacturing industry is marked by small and medium-sized enterprises. On the one hand, it guarantees the market's specialization, and on the other hand, it hides potential risks for infrastructure costs.
The government’s net investment at all levels in Germany is not high
In 2016, Germany finally approved plans to invest Euro 269 billion in the construction and modernization of the country's infrastructure over the next 15 years. The plan will give priority to repairing existing systems, of which 70% will be used to maintain existing facilities.
Abuse of Made in Germany label
To say the least, the German manufacturing industry has indeed exceeded the quality range that humans can achieve. But do you think that the "Made in Germany" you buy is really what you think of as "Made in Germany"?
As the 100-year-old “Made in Germany†has become a huge selling point for advertisements, labels have been heavily abused. On the one hand, Germany, which lacks cheap labor, outsources large-scale production to developing countries. On the other hand, factories in all countries are trying to put on German-made coats in the form of transactions.
In February 2013, the court of the State Court of Düsseldorf presided over and decided that a set of tools marked “Made in Germany†but the main processes of heating, forging, grinding, and hardening are all completed in China and have no right to mark Germany. Origin label.
German products are exported to the world, including China / Wikipedia
According to the European Union's non-preferential rules of origin, where the product production area involves two or more countries, the “substantial production chain†location can be marked with a certificate of origin. The fact that such labels were made last but not according to the value of the production stage actually made "Made in Germany" a big deal.
Since a product is marked with "Made in Germany" and how many processes it requires, the standard EU completed in Germany remains unclear. Even if 90% of a product is produced overseas, as long as the last process is completed in Germany, it can be charged at a German company. Under the premise of more than double the profit, affix “made in Germany†to the peak price.
As an example of the automotive industry, Mercedes-Benz Class A production sites are separated from the Rastatt factory in Germany and the new Kompongsi in Finland. Class B and CLA-grade production sites are in Kecskemé, Hungary; the "Vulner car" Volkswagen Beetle has been operating since 2011. All are produced in Mexico's Puebla factory, and Sharan Monk Cool has never landed in Germany. The production site is in Palmeira, Portugal.
The EU is aware of the problem of abuse of origin labels. In 2013, it attempted to implement new country of origin labels. It tried to adopt a stricter and more precise labeling system based on customs regulations. However, it was met with German companies and even German Minister of Economy Russell. The strong opposition won't end up. After all, as soon as the relevant regulations are forthcoming, many “Made in Germany†that are deeply loved by the Chinese people will be returned to China.
Treating "Made in Germany", Chinese people can always ignore real-life cases or even scandals and immerse themselves in the illusion of "Made in Germany" perfection.
In 2011, Luo Yonghao claimed that the Siemens refrigerators and washing machines he had purchased had quality problems. “Never buy this bad brand anymore, and electrical appliances are still reliable for the Japanese.†On November 20, Luo Yonghao used a hammer to scold 3 refrigerators in front of the Siemens headquarters in Beijing.
Not only is Luo Yonghao, many Siemens users also respond to quality problems. The president of Siemens China was forced to apologize.
For the "Made in Germany" myth, the Germans themselves couldn't stand it. The Southern Germans published an article "Don't Expect Miracles". The author Ristoff Nedhard wrote: "Chinese people The credit for the completeness of Qingdao's underground waterway was attributed to the Germans, but in fact the Germans contributed only 3% to the contribution. Germans' kitchens are not like chemical laboratories. Germany also has thieves. German trains are not always punctual."
However, then again, the Chinese myths “Made in Germanyâ€, “Made in Japanâ€, and “Made in the United Statesâ€, apart from the fact that the quality of the products themselves are really good, there is another important reason: the Chinese counterparts are well set off.
Magnet Pc Speakers,Manget 2.0 Speaker With Bluetooth,Pc Speaker With Bluetooth Function,Magnet Thin Small Speaker
Comcn Electronics Limited , https://www.comencnspeaker.com