"Ultra thin" trend is obvious, Skyworth leads the brand

With the advancement of science and technology, the world's leading consumer electronics giants have begun to pursue "ultra-thin" in order to meet the needs of users, in order to provide users with "exceeding imagination, more technological sense of fashion" high-tech products. TV manufacturers are certainly not exceptions. While satisfying consumers' demands for large size, ultra-high definition and high intelligence, many color TV manufacturers are committed to developing ultra-thin TVs with a body thickness of only “millimeter” as the major R&D of this year. , production of new products.

Recently, data related to consumer TV consumer surveys in 2015 also showed that the top three types of TVs that are popular among consumers are ultra-thin TVs, curved TVs, and traditional flat-panel TVs, among which ultra-thin TVs account for the highest proportion, and the pressure on curved TVs is highest. More consumers think that it is the most mainstream television type now, accounting for 37.3% of the total.


Although ultra-thin TVs are relatively late in the market compared to curved TVs. It is understood that during the 51 this year, the market has sold 215 curved TV models, while there are only 48 ultra-thin TVs, but the market contribution rate of ultra-thin TVs is 2 times that of curved TVs. Among them, the use of LG Display's ultra-thin television panel new Skyworth GLED Air G9200, Konka Easy TV Slim2 8900S, Changhong CHiQ Q2R, LG UF9500 51 sales have achieved good results. Ultra-thin TVs are favored by more consumers for their stylish, slim look.

At present, ultra-thin TV camps have been joined by mainstream brands such as LG, Sony, Changhong, Skyworth, and Konka. The brand lineup of ultra-thin flat-panel TVs in the market is also expanding, and who will stand out from the crowd? In the survey results of consumer electronics TV consumer products in 2015, Skyworth beat LG, Sony, Konka, Changhong and other brands with the largest proportion of 22.5%, becoming the ultra-thin TV brands that consumers are more inclined to purchase.


Since last December, Skyworth has released the GLED Air G9200 series, which adopts the LG Disply 4-color 4K Air screen imported from South Korea. The 7.5mm ultra-thin fuselage has set a new record for the TV industry. It has only been available for 3 months. Super 7 million units, hot sales far exceed Skyworth expectations. In 2015, Skyworth TV sales soared. In January, total TV sales increased by 29% year-on-year to 1.583 million units. In February, Skyworth TV won a sales volume of 514,000 units in the Chinese market, up 78% from February last year. In April, Skyworth pushed GLED Air’s new G7200, with a screen thickness of only 7.9mm. The same LGD original 4 color 4K Air screen is adopted, and the addition of cadmium-free color gamut technology greatly enhances the color saturation and the color gamut of the TV screen, and becomes a TV with a very good overall picture quality on the market.

According to the 23rd week's monitoring data released by the authoritative Ovid Cloud Network, Skyworth's 4K share accounted for 20.2% of the industry's total, and Hisense and Samsung ranked second and third with 19.0% and 14.4% respectively.


According to the investigation of consumers' consumption of consumer electronics TV products in 2015, the user’s demand for future TVs is no longer the simple hardware of traditional TVs, but rather the various requirements that fit their own needs. With its stylish and slim appearance, the ultra-thin TVs are more in line with the user's home scene, and the fashion trends are obvious.

Under the mainstream trend of "thinning" of color TV products, Skyworth, as the industry's leading brand, has also become the leading brand of ultra-thin TV.

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