According to foreign media reports, Tim Merel, an analyst with investment bank Digi-Capital, predicted in a recently released report that as the global gaming market shifts to social and mobile games, China is expected to surpass the United States in 2014. , Become the world's largest game market.
In the report, Morel pointed out that in 2010, the global video game industry has undergone fundamental changes, and the speed of such changes has never occurred in the past decade. In this 68-page report, Morel predicts that by 2014, revenue from online games and mobile games will account for one half of the total gaming industry’s total revenue of 44 billion US dollars, far more than the current three. One-half or so. Morrel also expected that by 2014, China’s share in the global game industry market will increase from 12% today to 25%, while the US’s market share slipped from 26% to 22%. At the upcoming Game Developers Conference in San Francisco next week, Morel’s report clearly shows to the outside world that if American video game companies don’t rapidly transform into social games and mobile games, then they will lose their ability to innovate. .
From the current market situation, it is also easy to argue Merrill's point of view. Activision Blizzard and EA are still the giants of the traditional game market, but the traditional game industry is expected to be difficult to obtain major developments and may decline. Zynga is currently the world's largest video game developer with 266 million global gamers on Facebook. It is reported that Zynga's revenue in 2010 has reached 850 million US dollars, net profit of 400 million US dollars. Another report said that Zynga is undergoing a new round of financing with a valuation of US$10 billion. Japanese mobile game company DeNA spent $403 million last year acquiring Ngmoco, the iPhone's chief developer. It is certain that the game industry in 2011 will still be very strong in the West and Japan. More importantly, video games are close to their best is the whole, global gaming hardware and software revenue totaled 77 billion US dollars, is close to the global film industry's $ 85 billion box office consolidation.
However, Morrel believes that Tencent's $315 million acquisition of Riot Games a few weeks ago is only a precursor. Tencent’s current market value exceeds US$49 billion, which allows Tencent to have sufficient market power to acquire any major US video game company. Tencent currently has 20 million simultaneous online players, and the game gross margin has reached 50%. In stark contrast to this, U.S. game publishers need to invest 20 million U.S. dollars to develop a top-level game, with sales reaching 1 million units to achieve balance.
Venture capital investment has been migrating to online games and mobile game markets. Compared with 2009, the total amount of venture capital obtained by game companies in 2010 increased by 52%, and has returned to the peak level in 2007. At the same time, the amount of money involved in mergers and acquisitions in the game industry in 2010 increased by 60%. At present, China's online game companies such as Shanda, Changyou, Giants, and NetEase, which are listed in the United States, have a market value of several billion US dollars. Morel expects that by 2014, Asia and Europe will account for 90% of the total revenue of the global online games and mobile games market.
Morel emphasized that “the US game companies need to act immediately. Whether it is raising funds to accelerate growth and consolidate previous advantages, or establishing joint ventures and forming alliances with major overseas markets, major video game developers must survive development to survive. Downer.†Morel also believes that integrated companies in the media and entertainment industries have the best opportunities to adapt to changes in the new market environment, while a single video game developer lacks sufficient funds to invest in new markets. In other words, Disney has a more development advantage than Ubisoft.
Morel also expects that in order to enter the US and European game market, the future Asian companies will set off a wave of industrial mergers and acquisitions, which will make China become the global video game industry leader. In addition, the good news for the video game industry is that the global video game market will reach US$87 billion in 2014. From 2009 to 2014, the mobile game and online game industry will maintain a compound annual growth rate of 18%.
Morrel also said that the market size of online games and mobile games in 2009 reached 19 billion US dollars, accounting for about 32% of the total size of the global video game market. By 2014, the market size of online games and mobile games will reach 44 billion U.S. dollars, accounting for half of the total size of the global video game market.
In the report, Morel pointed out that in 2010, the global video game industry has undergone fundamental changes, and the speed of such changes has never occurred in the past decade. In this 68-page report, Morel predicts that by 2014, revenue from online games and mobile games will account for one half of the total gaming industry’s total revenue of 44 billion US dollars, far more than the current three. One-half or so. Morrel also expected that by 2014, China’s share in the global game industry market will increase from 12% today to 25%, while the US’s market share slipped from 26% to 22%. At the upcoming Game Developers Conference in San Francisco next week, Morel’s report clearly shows to the outside world that if American video game companies don’t rapidly transform into social games and mobile games, then they will lose their ability to innovate. .
From the current market situation, it is also easy to argue Merrill's point of view. Activision Blizzard and EA are still the giants of the traditional game market, but the traditional game industry is expected to be difficult to obtain major developments and may decline. Zynga is currently the world's largest video game developer with 266 million global gamers on Facebook. It is reported that Zynga's revenue in 2010 has reached 850 million US dollars, net profit of 400 million US dollars. Another report said that Zynga is undergoing a new round of financing with a valuation of US$10 billion. Japanese mobile game company DeNA spent $403 million last year acquiring Ngmoco, the iPhone's chief developer. It is certain that the game industry in 2011 will still be very strong in the West and Japan. More importantly, video games are close to their best is the whole, global gaming hardware and software revenue totaled 77 billion US dollars, is close to the global film industry's $ 85 billion box office consolidation.
However, Morrel believes that Tencent's $315 million acquisition of Riot Games a few weeks ago is only a precursor. Tencent’s current market value exceeds US$49 billion, which allows Tencent to have sufficient market power to acquire any major US video game company. Tencent currently has 20 million simultaneous online players, and the game gross margin has reached 50%. In stark contrast to this, U.S. game publishers need to invest 20 million U.S. dollars to develop a top-level game, with sales reaching 1 million units to achieve balance.
Venture capital investment has been migrating to online games and mobile game markets. Compared with 2009, the total amount of venture capital obtained by game companies in 2010 increased by 52%, and has returned to the peak level in 2007. At the same time, the amount of money involved in mergers and acquisitions in the game industry in 2010 increased by 60%. At present, China's online game companies such as Shanda, Changyou, Giants, and NetEase, which are listed in the United States, have a market value of several billion US dollars. Morel expects that by 2014, Asia and Europe will account for 90% of the total revenue of the global online games and mobile games market.
Morel emphasized that “the US game companies need to act immediately. Whether it is raising funds to accelerate growth and consolidate previous advantages, or establishing joint ventures and forming alliances with major overseas markets, major video game developers must survive development to survive. Downer.†Morel also believes that integrated companies in the media and entertainment industries have the best opportunities to adapt to changes in the new market environment, while a single video game developer lacks sufficient funds to invest in new markets. In other words, Disney has a more development advantage than Ubisoft.
Morel also expects that in order to enter the US and European game market, the future Asian companies will set off a wave of industrial mergers and acquisitions, which will make China become the global video game industry leader. In addition, the good news for the video game industry is that the global video game market will reach US$87 billion in 2014. From 2009 to 2014, the mobile game and online game industry will maintain a compound annual growth rate of 18%.
Morrel also said that the market size of online games and mobile games in 2009 reached 19 billion US dollars, accounting for about 32% of the total size of the global video game market. By 2014, the market size of online games and mobile games will reach 44 billion U.S. dollars, accounting for half of the total size of the global video game market.
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