Sam Burd, Dell's global vice president for personal computing, told the British "Guardian": "We are exploring some ideas in the field of wearable computing."
Wearable computing devices have become one of the hottest areas in the technology industry. At present, Google (Weibo) already has thousands of people testing its headset system, and the sales of Bluetooth-connected “smart watches†launched by Pebble in California exceeded 85,000. The industry has always been rumored that Apple will launch "iWatch" products. In addition, companies including Samsung, Foxconn, Sony, LG and Philips have announced wearable devices, but not many companies have actually launched wearable devices.
Bird told the Guardian: "There are still many challenges in terms of the cost of wearable devices and how to make wearable devices truly have an excellent experience. However, it is worth noting that computers are getting smaller and smaller. Wear on your wrist A smart watch is very interesting and attractive. "
With the shrinking of the global PC market, Dell is preparing to privatize with a $ 24 billion financing acquisition. Dell is currently actively looking for new sources of income.
Bird said: "Looking forward to the next five years, we expect that the volume of equipment and devices will continue to change. Although desktop computers are still a necessary product, mobile devices are really needed by users. There are many in the industry about how to adapt to Discussions about wearable devices like Google Glass and smart watches. We have been focusing on the field of connected devices. "He also said:" I have not seen other novel-looking products like the iPad. I think that no one realizes this will How to change the device. However, the number of personally owned computing devices is exploding. Although we have not announced any wearable devices, we have always been concerned about the technology in this field. "
In the current environment of economic austerity, some of Dell ’s large customers have also reduced their expenses, so Dell must find new sources of revenue. Although Dell has a large-scale enterprise and service business, but these businesses are all around its PC business and as a means of profitable service contracts.
However, these businesses also face threats. In the three months to May, Dell ’s PC revenue fell 9% year-on-year to US $ 8.9 billion, revenue fell 65% to US $ 224 million, and profit margin was 2.5%. In addition, in the global PC market, Dell has been surpassed by China's Lenovo, ranking down to third, but Lenovo jumped to second, second only to HP.
To make matters worse, the market research company IDC expects that this year, sales of desktop computers and notebook computers will fall by nearly 8%, which is the second consecutive year of decline. In addition, IDC also expects that this downward trend will continue until Year 2014.
On the contrary, it is expected that "hybrid" devices such as tablets and Microsoft Surface will become more and more important in the market. This year, sales of tablets such as iPad will exceed notebooks, and by 2015 will exceed sales of notebooks and desktops combined .
However, Bird also admitted that Dell has so far only sold hundreds of thousands of XPS-10 and LaTItude 10 tablet computers, which run Microsoft's Windows RT and Windows 8 operating systems, respectively. He added: "What excites us is that the purchase volume of our corporate customers has begun to increase."
Bird said that some large enterprises are not satisfied with Windows 8 tablet computers, and a large part of them are Dell customers. He pointed out: "Enterprises are gradually adopting new operating systems. However, tablet PCs really need Windows 8 to open the market. It is encouraging that some companies are beginning to deploy Windows 8 and tablet PCs. What will happen in the future, it will take time. Inspection. IDC figures show that the sales of Windows 8 tablet computers are still far less than the iPad, but also achieved some results. Maybe a few years later, Windows 8 tablet computers will account for one-third or 40% of the entire tablet market We can feel this is happening. Tablet PC is a very important product in the computing industry. "
Although the decline in traditional PC sales has brought heavy pressure on Dell's revenue and profits, it has also prompted Dell to delist and privatize.
Bird insisted: "The PC business is very important to us. We started from the PC business and have an important position in the world. Many people think that the PC industry is dying, but we believe that the PC industry will continue to develop. Is a very interesting field. "
Since the iPad was launched in 2010, the tablet market has grown rapidly, and Dell has been working hard to keep pace with this market.
Bird believes that privatization may help Dell, he believes: "Michael Dell believes that we have carried out the right transformation. This view is that we can abandon the quarterly report process, in this process, You cannot make difficult decisions to speed up the transformation. "
Dell has been working hard to expand its influence in the fast-growing smartphone and tablet market. Dell launched the Android system after launching the 5-inch "tablet phone" Streak in 2010. The sales of Streak were frustrated due to defects in mobile phone software. However, Samsung saw the market prospect of this kind of mobile phone with a micro-flat screen, launched the Galaxy Note series, and occupied a dominant position in this market segment.
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