Hisense is one of the seven official sponsors of the World Cup this year. Before the World Cup, he signed Benedict Cumberbatch, who played the role of the imitating game and Doctor Strange, as the new spokesperson. During the World Cup, advertising was intensive. And successfully achieved good results in overseas markets.
According to statistics from the well-known Chinese home appliance manufacturer Hisense, the sales volume of Hisense TV in Russia increased by 239% compared with the previous week in the week before the start of the 2018 Russia World Cup football match (June 4-10). Among them, the sales of large-format 55-inch and 65-inch 4K high-definition smart TVs have increased the most.
Hisense held a global customer conference in Moscow on the 15th. Liu Changhai, deputy general manager of Hisense Russia branch, said at the meeting that the World Cup has greatly increased the sales of Hisense TV in Russia because the time and frequency of people watching TV during the World Cup has increased significantly. Pay attention to TV picture quality, size and control, which has brought a wave of TV updates.
Hisense President Liu Hongxin said at the meeting that Hisense will continue to use World Cup and other sports events to increase its global visibility and accelerate global market development. From June 25th to July 1st, the week when the World Cup knockouts began, Hisense TV’s sales in France and Canada both exceeded 500% annually, showing that the world’s top competitions have strongly contributed to the internationalization of domestic brands.
Going overseas through mergers and acquisitions is the third card that Hisense has played in expanding its global footprint and becoming world-class. In 2015, Hisense acquired Sharp's Mexico TV factory and its TV business in the Americas. The two parties have complementary advantages in technology, products, and markets, and Hisense's market share in North America has been further increased. In November 2017, Hisense acquired Toshiba TV, further consolidating Hisense's leading position in the TV business globally. In July of this year, Hisense successfully acquired Gorenje, a Slovenian white goods manufacturer, further enriching its white goods business scope.
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