Market confusion LED lighting business transformation is imperative

At the beginning of August, China’s Roadmap for Phase-out of Incandescent Lamps (Consultation Draft) was announced. As an alternative to incandescent lamps, led lighting applications once again attracted investment attention. However, at present, there are many LED lighting manufacturers in the country, the market is chaotic, and the market demand has not really started. LED lighting companies should provide a transition from product manufacturing to solutions, and further reduce the cost of LED use through the optimization of control and smart design to enrich the experience. This imposes higher requirements on the entire industry chain capacity of the company.

LED lighting production accelerated, domestic demand started slowly

The existing LED lighting application market has a low threshold, many companies, and market confusion. At present, the relevant standards for LED lamps and lanterns in China are not perfect, mainly for the simple reproduction of traditional lighting fixture standards, and lack of targeted standards for energy saving, light efficiency, and longevity. There are several thousand LED lamp manufacturers in China. Most LED lighting companies manufacture LED lighting products on a small scale on the basis of manufacturing LED backlights and indicator lamps as the main business.

There are more than 300 LED street lamp sales companies. In 2010, China installed only 350,000 LED street lamps, with fewer large companies and many small businesses. The production capacity of Jiangxi Jinghe, Inspur Huaguang Lighting and Yutai Optoelectronics are all above 100,000 baht. In October 2010, Anhui Zhongcai Investment Co., Ltd. put into production the annual output of 300,000 high-power LED street light projects.

Due to the relatively high cost and unstable quality of LED lighting products, LED lighting products are currently mainly used in outdoor landscape lighting, and are rarely used for functional outdoor and indoor lighting. In 2010, although the output value of the LED lighting application industry increased by 86%, the domestic market demand only increased by 28%. Over 80% of domestic LED lighting products are used in landscape lighting, and the domestic market for indoor and outdoor general lighting is less than 2 billion yuan. A large number of products are used for export.

LED Luminaire Vendors Transform to Solution Providers

Most LED lighting application companies only process lamps and are not competitive. Most of the domestic LED lighting companies are traditional lighting manufacturers, lack of LED upstream technology, outsourcing LED light source, only a simple lighting assembly. Due to lack of domestic demand, small-scale LED lighting application companies only play the role of export OEM, lack of independent brands and technologies, and product positioning is not clear. Although some lighting companies have introduced LED industry application programs, they are mainly lighting products with industry characteristics, and they are relatively lacking in lighting design and lighting control.

International manufacturers have strengthened the supply of solutions in LED lighting. Solutions include lighting design, project construction management, and post-operational maintenance. Honeywell's Ex-Or lighting solutions have been applied in domestic Wal-Mart and others.

At the end of 2010, Philips acquired Hong Kong-based Kelishi (Group) Co., Ltd., a company that provides LED lighting and lighting control solutions for indoor and outdoor stages. At the beginning of 2011, the president of GE Asia Pacific lighting business stated that in the LED business, the traditional lighting fixtures and light bulbs will be provided to provide users with the overall lighting solutions including these products.

Domestic lighting manufacturers also began to provide various services related to LED lighting products. Following the launch of the long-range wireless intelligent management system for street lamps, Qinshang Optoelectronics has also tried to provide a variety of project financing solutions for LED lighting financing problems. The street lamp remote wireless intelligent management system uses ZigBee and GPRS technology to remotely control and detect street lamps. It has been used in Dongguan, Foshan, Guangzhou, Shandong, and Jiangsu. In July 2011, Shenzhen Shangguang Optoelectronics Co., Ltd. used the contract energy management method to complete the Shenzhen Expressway LED street light project (120 kilometers).

Promote market development through solutions

Through intelligent control system, further reduce the cost of use. The electroluminescent characteristics of LED light sources make it easier to implement intelligent control than traditional light sources. Compared with conventional energy-saving lamps, LED lamps have a lower cost of adding light and dark dimming functions, and the light is more stable. By properly designing dimming, it can further save energy. Many LED application solutions include the ability to sense the automatic light adjustment of the outside light environment.

Reasonable lighting design can also improve work efficiency and quality of life, and discover other added value of LED in addition to energy saving. For a long time, LED lighting industry has been emphasizing energy conservation, while ignoring its advantages in light efficiency, modeling and other aspects. After using the LED stage lights, Beijing Chang’an Grand Theatre not only saves 80% of its energy, but is also brighter, which also improves the high temperature environment under traditional stage lighting.

The LED lighting system can be integrated with existing traditional lighting or with other intelligent systems to increase overall efficiency. Most of the domestic LED lighting projects are retrofits to existing traditional lighting systems. The construction of a smart city requires that LED lighting system design incorporate more features than simple work lighting. Samsung's LED lighting solutions include designs that automatically turn on lighting based on fire or burglar alarms.

LED lighting is a part of smart cities, smart homes and smart businesses. In the future, it will be integrated with other functions such as air conditioning and display. It needs to be planned and designed in advance. In cooperation with the Lighting Science Group, Google announced in May this year that smart LED bulbs wirelessly controlled by Andriod's mobile devices will become part of the Android automation family in the future.

At present, domestic LED lighting is mainly applied in public facilities, and the introduction of solutions for subdivided industries will help LED more commercial applications. LED agricultural lighting is the potential market for the future, and some LED manufacturers have been developing LED lighting in agricultural lighting. LED lighting not only can imitate daylight, but also can provide different light combinations according to the different growth needs of plants, accelerate the growth of plants, and make the plants contain more abundant nutrients. In April 2011, Philips and Zhongyi Yida formally signed a long-term strategic cooperation agreement to jointly conduct LED research and promotion in the field of plants.

The future test of enterprise industry chain collaboration capabilities

The overall solution requires not only lighting technology, but also related power supply, driving, IT system integration and other technical support. With the hot LED lighting market, many related IT companies have launched products and services for LED lighting, lighting companies can cooperate with them. Taiwan Semiconductor manufacturer Zenitron has set up a dedicated team to develop and produce LED lighting microcontrollers (MCUs) and power driver ICs. Samsung Data Systems (China) Co., Ltd. will provide LED lighting solutions for Handan Economic Development Zone in Anhui Province in the near future.

Recently, LED lighting application companies have stepped up the upstream, while at the same time reducing costs, they should also strengthen collaboration in application development. In order to ensure the upstream supply, LED lighting manufacturers have invested in upstream or strategic cooperation with upstream companies. In March, NVC Lighting and Cree signed a strategic cooperation agreement. At the same time, NVC is looking for LED packaging companies to acquire. In May, Sunshine Lighting and Taiwan Jingdian reached a strategic cooperation agreement, giving priority to purchasing Crystal's LED lighting chips.

The implementation of new lighting solutions requires upstream LED technology as support. With the breakthrough of LED light efficiency becoming more and more difficult, upstream manufacturers are also actively looking for opportunities to subdivide the application market. Cree highlights the high-cost route that keeps its inventory rising. To solve this problem, Cree said that it will develop products and solutions for the subdivided lighting application market and help the lighting manufacturers speed up the market for lighting products.

Refrigeration Compressor

Refrigeration Compressor,R134A Compressor,Dc Compressor

Maidi Heating And Refrigerating Equipment Co., Ltd. , http://www.lydccompressor.com

Posted on