December 31, 2011 is the deadline for implementation of the home appliance trade-in policy. Therefore, home appliance stores, consumers, and even the second-hand home appliance market, as the policy enters the “countdown†stage, they all want to stage a small wave of climax before the policy leaves.
According to related materials, the sales of energy-saving appliances in home appliance stores rose by 20% month-on-month in November. In the case of Gome, for example, since December, the number of customers who went to Gome to participate in the trade-in replacement has increased by nearly double compared to the same period last year. The effect of the last-for-new train for home appliances is obvious.
Fluctuated by the "last train", the upsurge of consumer electronics consumer market
According to the spirit of the regular press conference held by the Ministry of Commerce on December 15, the home appliance replacement policy will end as scheduled. This means that the "good thing" that can be subsidized by buying old appliances through the old trade-in policy will end on December 31st. Since its introduction in 2009, TM has become a great impetus for urban consumers to purchase home appliances. According to the latest data from the Ministry of Commerce, as of November 30, 2011, the nationwide home appliance trade-in and sale of new products totaled 81.3 million sets of five major categories of new home appliances, stimulating direct consumption. 300 billion yuan, effectively guiding the release of urban residents' spending power. Therefore, its ending is considered to have a significant impact on the home appliance market.
According to data obtained from home appliance stores, since the promotion of energy-saving subsidies pilot work, Suning’s monthly sales of energy-saving appliances have increased substantially. In November alone, sales of its energy-saving appliances increased by about 20% from the previous month, including refrigerators, Large-sized energy-saving appliances such as washing machines sell best. In Gome, this data is also gratifying, it is understood that since the implementation of home appliance replacement, home appliance trade-in subsidies for home appliances sales directly or indirectly led to an increase of nearly 40%. Judging from the sales amount, TV sales are the best due to the high price of single product.
According to the latest data from the Ministry of Commerce, from the home appliance replacement policy in 2009 to October this year, the nationwide home appliance trade-in and sale of new home appliances totaled 75.85 million units and recycling of 79.99 million old appliances. Suning revealed that as of the end of October this year, the nationwide sales volume of Suning's five major appliances had exceeded 17.55 million units, and the sales amount was 65.372 billion yuan, accounting for about 25% of the domestic appliance replacement market.
Stores sell Bo sales, second-hand home appliance market to take advantage of warming
According to the "Measures for the Implementation of Home Appliance Replacement (Revised Draft)" published by the Ministry of Commerce and the Ministry of Finance, before December 31 of this year, the color replacement TVs, refrigerators, washing machines, air conditioners and computers will be used to obtain new home appliance sales prices. 10% subsidy. The maximum subsidy limit for each household appliance is 400 yuan, 300 yuan, 250 yuan, 350 yuan and 400 yuan for computers.
Various home appliance hypermarkets have resorted to "magic weapons" to attract consumers for the final sprint, but also for the end of sales sprint. Suning, aiming at different situations across the country and based on national policies, has deliberately launched “full-grade trade-in for new products, with a maximum subsidy of up to 800 yuan/set†on the basis of national policies. Gome has long played in order to avoid the rush to buy in late December. The trade-in for new products is 3 times subsidy for Huimin, and the 5 types of products that involve trade-in replacements are all affixed with promotional signs that can be renewed for 10%.
The popularity of the “replacement of the old†in the home appliance market has made the previously unattractive second-hand home appliances a “sweet spotâ€. Data from various sources shows that the price of second-hand home appliances in all parts of the country has generally risen and supply is in short supply. Especially small TVs and computers. In the words of experts, it is, "It's easy to take home with ease, and there are more money on top."
"Changing the New" call-back, the recycling of waste home appliances can not be ignored
However, it is worth noting that the continuous warming of the second-hand home appliance market has brought about some abnormal effects can not be ignored. Reports from various media outlets have shown that the rise in second-hand home appliances has caused many irregularities to occur frequently. Many second-hand home appliance makers sit on the floor, easily raising the prices of home appliances, and even many old home appliances that have reached end-of-life standards have been traded.
According to industry experts, the “new trade-in†introduced by the government not only stimulates sales, but also considers the recycling, dismantling, and management of second-hand household appliances in the hands of consumers, and eliminates those household currents that have expired or are no longer suitable for re-use. The practice of second-hand home appliance makers completely violates the original intention of the national policy. This means that the recycling and disposal system for waste household appliances, which is initially established by China's production companies, sellers, and companies that are being dismantled, will soon face a test.
Dr. Li Boyang, assistant researcher of the China Electronic Information Industry Development Institute, said in an interview with Tianjin Daily that after the “new for trade†policy is over, the new national regulations require existing processing companies to re-apply for processing qualifications, and discarded electrical and electronic products must also be delivered. Give those qualified processing companies. It is estimated that by 2015, there will be about 100 waste electrical and electronic product processing companies with a certain scale and related facilities. “The development of the recycling industry in China draws on foreign experience to implement the 'producer responsibility extension system'. The fund operation mode is used in operation, ie, funds are collected from upstream producers (or importers) as funds to subsidize downstream processing. Enterprises are encouraged to deal with standardized industries and large-scale development."
According to related materials, the sales of energy-saving appliances in home appliance stores rose by 20% month-on-month in November. In the case of Gome, for example, since December, the number of customers who went to Gome to participate in the trade-in replacement has increased by nearly double compared to the same period last year. The effect of the last-for-new train for home appliances is obvious.
Fluctuated by the "last train", the upsurge of consumer electronics consumer market
According to the spirit of the regular press conference held by the Ministry of Commerce on December 15, the home appliance replacement policy will end as scheduled. This means that the "good thing" that can be subsidized by buying old appliances through the old trade-in policy will end on December 31st. Since its introduction in 2009, TM has become a great impetus for urban consumers to purchase home appliances. According to the latest data from the Ministry of Commerce, as of November 30, 2011, the nationwide home appliance trade-in and sale of new products totaled 81.3 million sets of five major categories of new home appliances, stimulating direct consumption. 300 billion yuan, effectively guiding the release of urban residents' spending power. Therefore, its ending is considered to have a significant impact on the home appliance market.
According to data obtained from home appliance stores, since the promotion of energy-saving subsidies pilot work, Suning’s monthly sales of energy-saving appliances have increased substantially. In November alone, sales of its energy-saving appliances increased by about 20% from the previous month, including refrigerators, Large-sized energy-saving appliances such as washing machines sell best. In Gome, this data is also gratifying, it is understood that since the implementation of home appliance replacement, home appliance trade-in subsidies for home appliances sales directly or indirectly led to an increase of nearly 40%. Judging from the sales amount, TV sales are the best due to the high price of single product.
According to the latest data from the Ministry of Commerce, from the home appliance replacement policy in 2009 to October this year, the nationwide home appliance trade-in and sale of new home appliances totaled 75.85 million units and recycling of 79.99 million old appliances. Suning revealed that as of the end of October this year, the nationwide sales volume of Suning's five major appliances had exceeded 17.55 million units, and the sales amount was 65.372 billion yuan, accounting for about 25% of the domestic appliance replacement market.
Stores sell Bo sales, second-hand home appliance market to take advantage of warming
According to the "Measures for the Implementation of Home Appliance Replacement (Revised Draft)" published by the Ministry of Commerce and the Ministry of Finance, before December 31 of this year, the color replacement TVs, refrigerators, washing machines, air conditioners and computers will be used to obtain new home appliance sales prices. 10% subsidy. The maximum subsidy limit for each household appliance is 400 yuan, 300 yuan, 250 yuan, 350 yuan and 400 yuan for computers.
Various home appliance hypermarkets have resorted to "magic weapons" to attract consumers for the final sprint, but also for the end of sales sprint. Suning, aiming at different situations across the country and based on national policies, has deliberately launched “full-grade trade-in for new products, with a maximum subsidy of up to 800 yuan/set†on the basis of national policies. Gome has long played in order to avoid the rush to buy in late December. The trade-in for new products is 3 times subsidy for Huimin, and the 5 types of products that involve trade-in replacements are all affixed with promotional signs that can be renewed for 10%.
The popularity of the “replacement of the old†in the home appliance market has made the previously unattractive second-hand home appliances a “sweet spotâ€. Data from various sources shows that the price of second-hand home appliances in all parts of the country has generally risen and supply is in short supply. Especially small TVs and computers. In the words of experts, it is, "It's easy to take home with ease, and there are more money on top."
"Changing the New" call-back, the recycling of waste home appliances can not be ignored
However, it is worth noting that the continuous warming of the second-hand home appliance market has brought about some abnormal effects can not be ignored. Reports from various media outlets have shown that the rise in second-hand home appliances has caused many irregularities to occur frequently. Many second-hand home appliance makers sit on the floor, easily raising the prices of home appliances, and even many old home appliances that have reached end-of-life standards have been traded.
According to industry experts, the “new trade-in†introduced by the government not only stimulates sales, but also considers the recycling, dismantling, and management of second-hand household appliances in the hands of consumers, and eliminates those household currents that have expired or are no longer suitable for re-use. The practice of second-hand home appliance makers completely violates the original intention of the national policy. This means that the recycling and disposal system for waste household appliances, which is initially established by China's production companies, sellers, and companies that are being dismantled, will soon face a test.
Dr. Li Boyang, assistant researcher of the China Electronic Information Industry Development Institute, said in an interview with Tianjin Daily that after the “new for trade†policy is over, the new national regulations require existing processing companies to re-apply for processing qualifications, and discarded electrical and electronic products must also be delivered. Give those qualified processing companies. It is estimated that by 2015, there will be about 100 waste electrical and electronic product processing companies with a certain scale and related facilities. “The development of the recycling industry in China draws on foreign experience to implement the 'producer responsibility extension system'. The fund operation mode is used in operation, ie, funds are collected from upstream producers (or importers) as funds to subsidize downstream processing. Enterprises are encouraged to deal with standardized industries and large-scale development."
Hygea Led Lighting Photoelectric Co., Ltd. , http://www.gd-lamps.com