Ruixuan enters the LED lighting market with its own brand Vizio

Ruixuan (2489) is a self-owned brand LED lighting market, with Vizio as the main brand. It is expected to be officially launched in December, and the foundry will be manufactured by the heat sink fin factory (3512).

The industry believes that although the LED lighting industry and LCD TV channels are home appliance stores, the channel overlap is high, and Ruixuan has already achieved popularity in North America. The LED industry has been conservatively estimated to have at least 10 million sales results in one year.

Ruixuan executives said that at present, Ruixuan mainly focuses on the research and development of LCD TV backlights, and will soon start production in Jiangsu in mid-December. The future production of LED chips is also based on backlights, and the lighting is still not available. Complete product launch.

Can invest in Qiqi to engage in LED packaging, can lay out the downstream LED lighting market, is expected to start a large number of shipments in December, internal estimates of 2010 LED orders revenue is still expected to challenge NT$200 million.

The LED lighting products will be produced at the Kunshan plant. The person in charge of the company said that the Kunshan plant will be sufficient to support the expansion of orders in 2011. The current capacity of the Kunshan plant is about 1.2 million sets, and the maximum capacity can be seen up to 2 million sets.

The self-owned LED brand is mainly expected to start the market popularity and establish the foundry authority. It can be said that it has already won the Taiwan Hankyu Department Store lighting case. In 2011, the LED OEM sales will increase by a multiple.

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