The Chinese home appliance brand represented by color TV companies has become the protagonist of this technology show. With the end of CES, the "wrestling" in the world will begin in the new year, and the globalization of color TV companies will usher in a new journey.
High-end products are displayed as mainstreamAs one of the products that represent the highest level of display in the industry, TCLX6 XESS private cinema adopts a new primary color quantum dot display technology, featuring high color gamut, high color capacity, pure chroma and long color, with Q quality engine and Du DolbyVision? HDR technology breaks the ambiguity of traditional image quality and presents great potential for future display technology, winning the CES2018 Innovation Award. .
In addition to the X series, the cutting-edge products of the TCLP series and the C series also appeared at the exhibition, and the artificial intelligence recognition control on the software has become an important reason for the audience to stop immersed in it.
Another domestic color TV giant, Skyworth, presented its self-developed AI image quality chips to global users at the exhibition, including core technologies such as “precision smoothingâ€, “dynamic target reshaping†and “super 4K supplementâ€. The chip uses AI technology to search, identify and reconstruct image objects to accurately improve image quality. At the same time, Skyworth OLED TVs such as Wallpaper series 65W9 and 77W8 are also unveiled. Skyworth products of AI+OLED.
The "cluster" of high-end products brought by TCL and Skyworth shows that it is only a microcosm of China's home appliance product display strategy at this overseas exhibition. In the main exhibition hall of CES, Konka, Hisense, Changhong, etc. brought the most sophisticated products of Chinese home appliances and became the protagonist of CES exhibition.
For the exhibition strategy and product presentation choices of Chinese home appliance companies at CES, senior industry insiders pointed out to reporters that, first of all, high-end products have become the absolute protagonists. Second, high-end products are not conceptual, but mostly mature products. At the current overseas exhibition, Chinese home appliance companies are focusing on the products that have been listed overseas, and the concept display is no longer the main force.
Break through markets in developed regions such as North AmericaAt CES, US carrier giant AT&T will announce cooperation with Huawei to sell Huawei mobile phones. But this seemingly iron-clad cooperation has changed at the last minute - AT&T gave up the cooperation and did not appear with Huawei.
"Huawei mobile phones cannot enter the US carrier network, which is a major loss for Huawei. It is the loss of operators and the loss of American consumers." At this year's CES, Huawei's consumer business CEO Yu Chengdong delivered a "temporary speech", speech In the middle, there is helplessness.
In 2016, Huawei announced that it would incite the US market and cooperate with AT&T. Huawei has prepared for one year. Why does Huawei value the US market so much? In this regard, Sun Yanxi, the president of the First Mobile Phone Research Institute, analyzed that if you want to become an international brand, you must occupy a developed country. The US population is the largest among developed countries, and the US as a high-end market has a strong per capita consumption power, although Samsung and Apple's market share in China has declined in recent years, but because they occupy the US smartphone market, Samsung and Apple are still the world's top two mobile phone brands.
As Sun Yanxi analyzed, after more than 10 years of overseas market expansion, Chinese color TV companies will also more occupy the market in developed regions such as North America as the future focus. However, compared with Huawei's shackles, Chinese color TV companies have achieved impressive results in the North American market in the past two years.
TCL Multimedia Technology Holdings Co., Ltd. last year's TV sales data shows that TCL multimedia sales achieved the strongest growth in five years. Last year, TCL North America market sales increased by 131.5%.
According to the data, TCL Multimedia's total LCD TV sales in 2017 increased by 16.4% year-on-year to 23,231,141 units, of which the sales volume of smart TVs and 4K TVs were 15,094,106 units and 5,804,951 units, respectively, up 42.5% year-on-year. 45.9%, the strongest growth in five years, exceeding the annual sales target of 22 million units.
It is worth noting that in the overseas market, TCL's total LCD TV sales in the fourth quarter of 2017 and the year increased by 44.7% and 33.5% to 3,999,520 and 1,067,563, respectively. Among them, the North American market has outstanding performance. In 2017, the cumulative sales volume in the whole year increased by 131.5% year-on-year, achieving double growth.
In this regard, TCL North American market leader Mao Chuwen said that TCL's development in the North American market is blue, and the second-year sales target in North America in 2020 is just around the corner.
In 2016, TCL TV entered more than 10,000 stores in North America, with sales of nearly 2 million units, nearly double the year-on-year growth in 2015, making it the fastest growing TV brand in North America. On Amazon, one of the largest online e-commerce companies in North America, TCL has become the second-largest TV brand after Samsung. As of the end of November last year, according to HIS statistics, TCL has surpassed Sony and Sharp to leap into North American color TV sales. four.
With the success of TCL, more and more Chinese color TV enterprise products, including Hisense and Skyworth, are appearing in the streets of developed regions such as North America.
Brand image output becomes a new focusAfter years of deep ploughing in a certain segment of commercial screens in North America, Skyworth decided to expand its territory again and enter the North American personal consumer market.
Last year, Skyworth established a company in North America. At the CES exhibition, the relevant person in charge of Skyworth revealed to reporters that Skyworth has started negotiations with various channels to “pave the way†for the products. "We will launch higher-end products, and the price will not be lower than the competition. As a latecomer, we do not want to establish the image of cheap low-end brands from the beginning." At the CES exhibition, when interviewed by Nanfang Daily Li Dongsheng, chairman of TCL Group, directly stated that the important goal of the next phase of the North American market is to continue to enhance the brand image. “I recommend that my team invest more in the North American market and continue to work hard to enhance the brand image of the North American market.â€
For TCL's layout in the high-end TV field, TCL Group Vice President Bo Lianming further explained to reporters that high-end brands are very important, and now the entire Japanese brand is shrinking, freeing up part of the market. "I feel that the price space and brand space that have been vacated by the decline of the Japanese brand will be occupied first, and the next two will challenge the next two."
Liu Yufeng, an expert at the China Electronics Chamber of Commerce, once analyzed: A huge “update climax†has arrived. China’s higher-income groups are considering high-end large-size TVs when updating color TVs or adding new color TVs. High-end large-size TVs will trigger a new change in the ranking of China's color TV companies. Enterprises with core technologies will surely become the leader in the new round of market baptism.
Such a situation is even more important in the next round of overseas expansion. The reporter visited a number of color TV companies to understand that in the future, entering markets such as Europe and Japan may face greater challenges than entering the North American market, but this is also the only way for Chinese color TV companies to become internationally renowned brands. Different from the expansion in the early years, in the market of these developed regions, the excellent brand image output will become the top priority of the next global strategic choice.
A tablet computer is an electronic device that integrates mobile commerce, mobile communication and mobile entertainment, with a touch recognition LCD screen, handwriting recognition and wireless network communication functions. At present, the tablet computer has become the most popular electronic product.
1.In appearance, the tablet computer looks like a large-screen mobile phone, or more like a separate LCD screen.
2.In terms of hardware configuration, a tablet computer has all the hardware devices of a traditional computer, and has its own unique operating system, compatible with a variety of applications, and has a complete set of computer functions.
3.Tablet PC is a kind of miniaturized computer. Compared with traditional desktop computers, tablet computers are mobile and flexible. Compared with notebook computers, tablet computers are more compact and more portable.
4.Tablet PC is a digital notebook with digital ink function. In daily use, you can use the tablet computer like an ordinary notebook, take notes anytime and anywhere, and leave your own notes in electronic texts and documents.
Tablet Pc Pad,Mobile Tablet,Scratch Pad Tablet Pc,Tablet Pc,Tablets & Presentation Equipment,Educational Tablet
Jingjiang Gisen Technology Co.,Ltd , https://www.gisentech.com