Which Nissan Rogue and Honda CR-V are better?

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Japanese new-fashioned competition in a new pattern, who is the new generation of Japanese SUV king?

From the strongest opponents to the one-on-one, Xinqijun has staged the same history as the US market in China.

According to the latest data from the United States, Nissan Rogue sold 34,349 units in June, up 17.40% year-on-year; Honda CR-V sold 28,432 units, down 3.99% year-on-year. It is worth noting that in the United States, the latest generation of CR-V is sold. In the first half of this year, the cumulative sales of Nissan Rogue increased by 31.40% year-on-year. According to this trend, Nissan Rogue is expected to reap the SUV global sales champion this year.

In China, in the first half of this year, Dongfeng Nissan's SUV portfolio continued to maintain its strength, accumulating a total of 163,388 terminal sales, an increase of 5.2%. Xinqijun continued to adjust its growth momentum.

New Qijun's air outlet

For Dongfeng Nissan, Qijun X-TRAIL is a symbol.

In the world, the entanglement between Nissan Qijun and Honda CR-V has not stopped since its birth.

Qijun X-TRAIL is an SUV launched by Nissan Motor in Japan in 2000. Its main competitor, the Honda CR-V, was launched in the Japanese market due to its domineering appearance and luxurious interior. The SUV war broke out in the name of the war, and even in Japan from 2001 to 2010 for the 10th consecutive year, the first sales.

The third generation of Qi Jun asked the market, so that Qi Jun has surpassed the CR-V in the Chinese market, the Japanese market and the US market, and finally stood at the top of the global SUV sales list.

It is worth mentioning that Qi Jun, currently sold in the US market, is a mid-term version, and the replacement Honda CR-V has also been listed last year. From the data point of view, the replacement of CR-V competitiveness is not as prominent as the ideal.

From the perspective of the domestic urban SUV pattern, the introduction of CR-V has opened up the market category of urban SUVs and achieved the status of Dongfeng Honda's maverick in the Chinese auto market. The introduction of Qi Jun broke the strange circle of the city SUV "only the city is not off-road", and then established a first-mover advantage on the basis of CR-V.

In April 2017, the new Qijun was listed in Chongqing, the new car passed the off-road color, and the product evolved in an all-round way. The “nature SUV evolution theory” changed the urban SUV market. After the launch of the new car, Qijun's sales have accelerated its growth, and it is the leader in the 200,000-level joint venture SUV market. From the data point of view, the first full sales volume of Xinqijun after the replacement of the terminal sales of 14,033 vehicles, an increase of 29.4% from the previous month, also won the domestic sales of Japanese compact SUV in May. In June, Qi Jun surrendered 16 166 transcripts and beat CR-V with a total of 73,316 units from January to June, winning the semi-annual sales champion of the Japanese compact SUV.

When the SUV became the most important growth engine in the Chinese auto market, the formation of the market for the segment became the key to the success of the major vehicle manufacturers. It turns out that products that are competitive in the global market can ensure that they go further in the Chinese market. Dongfeng Nissan's Qijun series is one such model.

Now, Dongfeng Nissan has formed a combination of a novelty and a hacker in the compact SUV market. On top of it, there is Loulan, and there is a guest under it. Dongfeng Nissan has formed a full range of product layouts in the SUV market. The coverage of the subdivisions is wider and wider, and the layout for the core market is getting tighter.

Battle of the overlord

With the replacement of many models, major brands have further upgraded in the compact competition. Statistics show that in this round of competition, Novelty has become the global market leader. It can be said that the title of the world's best-selling SUV highlights the global competitiveness of this car.

"The enemy of the enemy is a friend." This proverb is popular within the Dongfeng Nissan marketing system. In the heart of the Dongfeng Nissan people, the resulting loyalty.

In the face of the Sino-Japanese political crisis, Dongfeng Nissan took the lead in the automotive industry. When the dealer inventory began to warn, Dongfeng Nissan took the lead in launching the “strong base” action plan, digesting the pressure in advance for one and a half years, grabbing the opportunity on the eve of the industry crisis and helping the enterprise The industry is the hardest to break through the million goal.

Interestingly, it is from the beginning of Qi Jun that Dongfeng Nissan began to appear in the country "Nissan family", that is, such a family has at least three cars with daily product brands.

It is this emergence of family-style consumption that inspires management and begins an offensive hegemony.

Pick up the CR-V and finally stand at the top of the global SUV, or become the fate of Nissan Qijun. The change began with the listing of the third generation Qi Jun, and everything has changed.

In 2015, Qijun sales surpassed Honda CR-V for the first time. Since this year, Qijun has been leading the way in the United States and won the global SUV sales champion in May this year. In the battle for the world's best-selling SUV sales champion, the novelty finally won after many years of struggle with many competitors such as Japanese and American.

In the first half of this year, Dongfeng Nissan achieved 474,978 vehicles, an increase of 11.4% year-on-year; 477,917 vehicles, an increase of 6.1% year-on-year. Whether it is wholesale or retail, Dongfeng Nissan's growth rate ranks second among joint venture brands. Half year goal.

"The new Qijun carries the spiritual glory of Dongfeng Nissan (both intellectual and brave, the true color is one, this is the spirit of the new Qijun inheritance; the pursuit of the ultimate, innovation is not only, is the spiritual glory of Dongfeng Nissan's long-cherished heart.) Wang Jinning, deputy general manager of Dongfeng Nissan, said .

“Nissan has 50 complete vehicle production lines around the world, and Dongfeng Nissan’s complete vehicle plant ranks in the top four in the Renault-Nissan Alliance. The four engine factory lines rank first in the Renault-Nissan Alliance’s 30 global plants. The quality of the entire Dongfeng Nissan product, or the level of product competitiveness, is the highest level in the league.” Wang Jinning, who has been fighting for a long time in the front line, has stringent requirements for product quality.

The launch of the new Qijun is the result of Dongfeng Nissan's insistence on building product quality and service quality. Next, Dongfeng Nissan will continue to put the brand concept on quality and service to provide consumers with a better experience.

"The combination of wisdom and bravery is the same as the original color. This is the spirit of the new Qijun. The pursuit of the ultimate, innovation is not only the spiritual glory of Dongfeng Nissan." Wang Jinning gave high hopes to the new Qijun, "2017 is Dongfeng Nissan's two consecutive years. On the basis of 10,000 sales, the key year for re-launching. On the basis of improving the intelligent upgrade of the overall value chain, we are committed to providing customers with higher quality products, more nuanced services and higher quality business objectives. ."

The data from the US market also proves that the brand appeal of Honda CR-V began to decline, and the success of Qijun after the success of the replacement has stood out, re-named itself with two consecutive global champions, and now the mid-term product The power is more perfect.

The leader of the new generation of Japanese SUV kings is progressing at an irreversible rate.