When everyone was full of expectation on Apple's TV listing, it was news that Apple TV had died. Why did Apple give up its R&D smart TV?
A report on Wall Street recently pointed out that Apple had abandoned research and development of television products as early as last year, and Apple TV rumors for many years have finally been broken. After the news was confirmed, the outside world turned to speculate on why Apple gave up entering the TV market. Among them, Bloomberg believes that the real reason for Apple to withdraw from the TV market is the lack of display screens.
Bloomberg News recently pointed out that in order to base itself on the television field, large-screen products are indispensable, and the entire television set consists of almost the only display components. Only a handful of manufacturers produce large displays, and the most important thing is that Apple itself does not produce displays. Market research company IDC's data shows that South Korea's two major technology giants, Samsung Electronics and LG Electronics accounted for 42% of the global LCD market share. In order to obtain these monitors, Apple had to persuade them to let Apple participate in the competition in the TV market.
In terms of display technology, South Korea leads Taiwan, China and Japan. Samsung and LG are at the forefront of television technology, such as curved display, OLED organic display, and 4K ultra high-definition. There is no product on the market that can replace them. Although Sony's TV sales are still good, its market share has been declining in recent years. After years of frustration, Sony has divided its television manufacturing industry into an independent department and is looking forward to this change. Sharp, another Japanese company that supplies displays for Apple's products, did not take full advantage. On May 11, Sharp said that he is considering adopting measures such as reducing expenditures and issuing preferred shares to meet the financial status of the company.
It seems that Apple did not have the opportunity to use its advantages in other consumer electronics fields to enter the TV market. When Apple entered the mobile phone market in 2007, it used the iPod's successful tactics in the music player industry. Apple's mobile phone, in fact, is to encapsulate some parts that meet industry standards in an attractive box, and at the same time, it is equipped with easy-to-use software. That is, it dragged Nokia, Motorola and BlackBerry.
Another important reason is the fierce competition in the TV market and its increasingly thin profits. The latest shelves of Best Buy TV can be hung on the wall like a photo frame, with a border of less than an inch. Smart TVs, set-top boxes and game consoles have brought new changes in voice search, motion control and content. Today you can get netflix or Hulu from Apple TV boxes or similar devices developed by other companies (Google, Roku, Amazon), each with a price of less than 100 knives.
Despite the serious situation faced by TV projects, many observers are still surprised that Apple gave up the TV market. In an interview with CNBC, investment tycoon Carl Icahn said he was puzzled by the article published in the Wall Street Journal. Icahn once gave very compelling reasons for why Apple was involved in the TV field, and stated that Apple will release 55-inch and 65-inch Ultra HDTVs next year.
Piper Jaffray's analyst Gene Munster was also the firmest fan of the Apple TV project and is now trying to get out of this blow. On Tuesday, Munster wrote in a report that "Given our firm position on Apple TV, it is really too difficult for us to accept the fact that there is no Apple TV." But don't worry, even if you don't have Apple TV, there are other quality products for you to choose from.
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A report on Wall Street recently pointed out that Apple had abandoned research and development of television products as early as last year, and Apple TV rumors for many years have finally been broken. After the news was confirmed, the outside world turned to speculate on why Apple gave up entering the TV market. Among them, Bloomberg believes that the real reason for Apple to withdraw from the TV market is the lack of display screens.
Bloomberg News recently pointed out that in order to base itself on the television field, large-screen products are indispensable, and the entire television set consists of almost the only display components. Only a handful of manufacturers produce large displays, and the most important thing is that Apple itself does not produce displays. Market research company IDC's data shows that South Korea's two major technology giants, Samsung Electronics and LG Electronics accounted for 42% of the global LCD market share. In order to obtain these monitors, Apple had to persuade them to let Apple participate in the competition in the TV market.
In terms of display technology, South Korea leads Taiwan, China and Japan. Samsung and LG are at the forefront of television technology, such as curved display, OLED organic display, and 4K ultra high-definition. There is no product on the market that can replace them. Although Sony's TV sales are still good, its market share has been declining in recent years. After years of frustration, Sony has divided its television manufacturing industry into an independent department and is looking forward to this change. Sharp, another Japanese company that supplies displays for Apple's products, did not take full advantage. On May 11, Sharp said that he is considering adopting measures such as reducing expenditures and issuing preferred shares to meet the financial status of the company.
It seems that Apple did not have the opportunity to use its advantages in other consumer electronics fields to enter the TV market. When Apple entered the mobile phone market in 2007, it used the iPod's successful tactics in the music player industry. Apple's mobile phone, in fact, is to encapsulate some parts that meet industry standards in an attractive box, and at the same time, it is equipped with easy-to-use software. That is, it dragged Nokia, Motorola and BlackBerry.
Another important reason is the fierce competition in the TV market and its increasingly thin profits. The latest shelves of Best Buy TV can be hung on the wall like a photo frame, with a border of less than an inch. Smart TVs, set-top boxes and game consoles have brought new changes in voice search, motion control and content. Today you can get netflix or Hulu from Apple TV boxes or similar devices developed by other companies (Google, Roku, Amazon), each with a price of less than 100 knives.
Despite the serious situation faced by TV projects, many observers are still surprised that Apple gave up the TV market. In an interview with CNBC, investment tycoon Carl Icahn said he was puzzled by the article published in the Wall Street Journal. Icahn once gave very compelling reasons for why Apple was involved in the TV field, and stated that Apple will release 55-inch and 65-inch Ultra HDTVs next year.
Piper Jaffray's analyst Gene Munster was also the firmest fan of the Apple TV project and is now trying to get out of this blow. On Tuesday, Munster wrote in a report that "Given our firm position on Apple TV, it is really too difficult for us to accept the fact that there is no Apple TV." But don't worry, even if you don't have Apple TV, there are other quality products for you to choose from.
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