In 2010, the competition in the color TV industry will become more and more fierce. The main reason is that foreign brands such as Europe, Japan, and South Korea can reduce their prices by increasing their market share. On the other hand, in addition to purchasing TV panels from Taiwan panel makers, the TV brand manufacturers in mainland China are also increasing their self-made ratios, and have introduced LED backlight modules, and can also introduce LED-backlit LCD TVs. The overall market share can still be maintained, but it will be limited to lower-priced, low-end products, and high-end products will still be dominated by high-quality products from foreign brands.
The market share of foreign brands in China's TV products is about 30%. Driven by the new wave of LED-backlit LCD TVs, it is estimated that there will be significant growth from 2010 to 2011, while LED backlights in 2011. The price reduction of LCD TVs is expected to reach more than 20%.
Under such circumstances, foreign TV brands, as well as local TV brands in mainland China, will have a higher market share and individual brand market share. Differences in marketing strategies, as well as market strategies for LED-backlit LCD TV products, will affect the sales of other non-LED-backlit LCD TVs between brands.
After all, LED-backlit LCD TVs are a topic, but each manufacturer's technical level is different. If the quality of the products created is not as good as other manufacturers, it will not affect the sales of other products. Unless the brand is taking a very low-price strategy, the market visibility has a certain level, and the impact will be relatively small, locking the market at a lower price.
The market share of foreign brands in China's TV products is about 30%. Driven by the new wave of LED-backlit LCD TVs, it is estimated that there will be significant growth from 2010 to 2011, while LED backlights in 2011. The price reduction of LCD TVs is expected to reach more than 20%.
Under such circumstances, foreign TV brands, as well as local TV brands in mainland China, will have a higher market share and individual brand market share. Differences in marketing strategies, as well as market strategies for LED-backlit LCD TV products, will affect the sales of other non-LED-backlit LCD TVs between brands.
After all, LED-backlit LCD TVs are a topic, but each manufacturer's technical level is different. If the quality of the products created is not as good as other manufacturers, it will not affect the sales of other products. Unless the brand is taking a very low-price strategy, the market visibility has a certain level, and the impact will be relatively small, locking the market at a lower price.
Nantong Boxin Electronic Technology Co., Ltd. , https://www.bosencontrols.com