The most exciting new product released by TCL this time is the X6 XESS private cinema. This TV is also the pinnacle of TCL's ultimate craftsmanship and core technology. As the latest product of the XESS series, the X6 adopts the primary color dot display technology and the Harman Kardon 7.1.4 luxury audio system, which meets the standards of the private cinema in terms of sound quality and picture quality. Through the X6 XESS private cinema, TCL has not only enabled the world to see the leap-forward development of China's manufacturing capabilities, but also made it clear to the world that the influence of Chinese brands in the high-end market is rapidly increasing.
C5 Urban Blues TV and P6 Ultra-Thin TV are new products created from the perspective of young consumers. Both quality control and configuration processes have been improved. C5 Urban Blues TV is specially created for urban white-collar workers who love life and pursue quality life. The sharp-edged appearance, Harman Kardon audio and intimate artificial intelligence interaction make this TV the best choice for life and taste. The ultra-thin craftsmanship and fashion appearance highlighted by P6 Ultra-Thin TV are pursuing a fashion trend, and it also brings more appropriate choices to the young consumer groups who are pursuing ingenuity.
TCL Group Vice President, TCL Multimedia COO and General Manager of China Business Unit Wang Cheng said: "As the world's top three color TV manufacturing companies, TCL has always been committed to providing users with the ultimate experience of TV products and services. The launch of the X6, C5 , P6 three series is a new series of products that deeply insight into the needs of consumers, precision into the market, not only continues the X/C/P series of product design concepts, but also incorporate more sophisticated technology, innovative design, more fitting today Consumer demand.
Leading the beauty of technology and art, X6 has established global leadership for TCL
The “2017 Forbes China High-end Wealth Group Wealth White Paper†shows that the size of China’s mid- to high-end affluent population has continued to grow steadily, and the number has increased by more than one million each year. It is expected that in 2017, China’s mid- to high-end affluent population will reach 14 million. This high-end crowd, they are the elite of the times, the industry leader, has been successful in the cause and recognition, creating great wealth and value for society. However, for them, accompanied by family talent is a real success. Outside of work, avoiding noisy crowds, accompanied by loved ones at home, children admiring some classic movies may be what they want.
The 85-inch X6 XESS private theater is the latest product of TCL's high-end sub-brand XESS. It is tailor-made for such elites of the times and industry leaders. It is a super flagship product with artistic aesthetics, luxury technology and cinematic sound and picture technology.
In order to achieve the cinematic quality effect, X6 XESS private theater as an important member of the QLED TV primary color quantum dot TV camp has carried out a number of upgrades and technological innovations. X6 is equipped with the latest generation of primary color quantum dot display materials, featuring high color gamut, high color capacity, pure color, and long color. Color as an important source of quality technology, the more pure the color, will give you and your family more real and more visual experience.
Front-end color display materials need technology light to illuminate. The X6 uses the Galaxy multi-zone backlight control technology with Local dimming 600 partition, uses 1200 pure light sources to accurately control the brightness, achieves a contrast ratio of 12 million:1, and ensures excellent image quality while completing the breakthrough of OD12 from the backlight. The thickness of the whole machine is only 24.8mm, and the multi-backlit subarea large-screen TV in the industry usually has a thickness of 30-50mm. Whether it is the highlight detail of a movie, or the details of a dark shadow, the X6 can be accurately presented.
The X6 is also equipped with TCL's exclusive Q-quality engine, which includes three key technologies: sophisticated color control, high-brightness fine control, and intelligent local control light technology. The X6 XESS private cinema also features Dolby VisionTM HDR technology. HDR innovations provide support for Dolby's most advanced cinemas globally. With this technology, Dolby Vision can achieve higher brightness and contrast, as well as more comprehensive and richer colors, thus rewriting the home TV experience.
Sound quality is an important condition for whether a television can be called a private cinema. The X6 XESS private cinema features Dolby Atmos®, DTS:X sound technology and Harman Kardon 7.1.4 sound, the world's first top-of-the-line TV with 12-channel sound. Intelligent listening scene can be used as a separate speaker, support online and USB play music, connect Bluetooth to play music, and also support sound return and night mode, to meet more personalized needs of users and family.
Compared with products with exaggerated prices, the era elites and industry leaders value high quality and have strong spiritual and cultural connotations. Therefore, in terms of appearance design, X6's new international design style not only retains the charm of its roots in the local tradition, but also dares to try new materials and technologies, highlighting the compatibility of modern design charm. X6 refers to the current trend of high-end furniture and luxury cars, using a glossy walnut textured high-detail finish and red-bronze-colored metal to locally embellish the wood's natural texture and metallic luster.
The unique forged gold wood base or lightweight base makes the X6 more harmonious with the home environment, reflecting the artistic atmosphere of the X6. The most impressive feature is the X6's Dolby Atmos® Smart Aura design, which seamlessly interacts with viewers around the light source to deliver the classic, timeless taste of the product.
Relevant industry insiders participating in the conference said: “X6 is built from the demand for integration of technology and art. With the world-leading quality and extraordinary visual experience, it will bring top quality of life and private exclusivity to the global elite's home entertainment. The release of the X6 XESS private theater will also witness the strong rise of Chinese manufacturing in the global high-end market, believing that this product will allow TCL to gain a higher status in the global market, and will lead the Chinese color TV industry into a brand-new stage."
Accurate and in-depth product positioning, C5, P6 make the young consumer market full of vitality
“Under the impact of the Internet era and the development of high-end and large-screen TVs, the TCL is actively transforming and adopting a “double +†strategic transformation. While consolidating the vertical integration of the entire industry chain, it also takes the brand strategy as One of the important strategies for responding to the consumer market transformation has achieved initial success. In the entire “double +†strategy, TCL has always placed the customer at the core position and driven user experience to drive the high-end and intelligent development of the product.†Wang Cheng Speaking of this, the C-Series and P-Series have made in-depth insights from the rejuvenation strategy and have been created from the perspective of consumers.
C5 Urban Blues TV is a product tailored for urban crowds who have unique and distinctive personality badges, a broader perspective and a vast desire for the pursuit of quality blues life. This TV has both tone and taste, and the products with individual charm do not lack the care of quality and humanistic design. In the aspect of exterior design, the star-shaped blue speaker network cloth with unique charm fits the character of the C5 urban blues TV, revealing the colorful warmth among them. The exclusive design of the C logo exudes a strong publicity personality, and with the design of architectural aesthetics, the display of a true-to-life reality television model.
In terms of audio and video quality experience, C5 Urban Blues TV reflects a love of warmth and interactive enjoyment. The high color quality of primary colors brought by the Q quality engine enhances the melodious sound experience of the C5 with Harman Kardon audio. In the artificial intelligence voice interaction experience, the C5 uses multiple leading interactive technologies. Bringing users deep care for modern technology life, far-field interaction, family circle and other functions will give the user an elegant and comfortable family atmosphere.
C5 Urban Blues TV, with its unique product concept, provides a new perspective for urban white-collar workers to face challenges, face life gracefully, and live in an accent. It will be the best choice for their life and taste.
P6 ultra-thin TV puts the personalized needs of young consumers in the 1980s and the 1990s at the core, and strives to differentiate and position carefully crafted products from craftsmanship, minimalist aesthetics, and intelligent interaction. Self-confidence, independence, and fashion trends After 80's and 90's, through experience, work, life, and social experiences, they have gradually emerged from their work and are striving toward realizing their personal abilities. On the other hand, they are living and in the family. Began to take responsibility. Therefore, P6 is committed to minimalist and fresh aesthetics of craftsmanship. It focuses on the sculpting of product details. It brings the immersiveness of visual boundaries to the audience. At the same time, P6 also imparts its artistic charm on the backside. The scenery that people are chasing has achieved more than one wonderful aspect.
The 4.8mm ultra-narrow frame and 7.9mm ultra-thin fuselage give the P6 a slim, slim body. The one-piece molding process and the no-screw design allow the body to achieve a true "no seam" effect that looks smoother and simpler. The stylish “Smart Eye†design makes the P6 look even more flexible; the black metal shell of the meteorite has been sprayed and polished through dozens of processes, and it has finally achieved the effect of P6 dim brilliance and brilliant sparkling.
Leading the trend of future technology, TCL seizes the commanding heights of smart life
As this year's fiery artificial intelligence technology or the smart interconnection technology that represents the future, TCL has also increased its investment in technology and seized the opportunity to maintain its leading position in the industry. Wang Cheng said: "TV as a home entertainment center, the future will have more extensive expansion. With the advance of the Internet of things, television should become the carrier of home appliances, to assume the function of the family control center."
The three major series of X/C/P on the new product launch conference of TCL are all equipped with the artificial intelligence partner system “Small Tâ€, which focuses on analysis of user data and deep learning, through speech recognition, natural language processing, and robot vision. The application of technologies such as user portraits, human-computer interaction is more natural, content acquisition is more convenient, and the scene application is more abundant. The more you accompany you, the more you will understand.
At the same time, in order to continue to provide users with a simple, fun, personalized operation experience, TCL has conducted a deeper upgrade and promotion of “Little Tâ€. Without remote control voice technology, image recognition technology, light sensing technology, voiceprint, fingerprint recognition and other multi-modal interaction technologies allow users to get anywhere, simply by a single sentence and one action.
Enriching the content of a large amount of resources under the interaction of artificial intelligence can achieve direct access to audio and video, direct access to information, direct control, through the big data and self-learning capabilities for user preferences for classification tags, so as to achieve personalized film and television recommendations. The family circle and WeChat interconnection capabilities can make the TV, the core of the smart home, perfectly match and excellently compatible with mobile phones, computers, and smart home appliances, allowing you to easily realize true interconnection and enjoy convenient technology life!
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