Editor's note: A year ago, Zhou Hongyi was able to hold a conference for nearly three hours. Now, he is half-baked before he is willing to take office.
Passing the security check, searching the body and confiscating the lighter were arranged neatly; the soldiers organized the dress, kicked and walked from one side to the other, expressionless. This is Diaoyutai, China's most secure hotel.
"Why did you choose to develop the cloth here?" I asked.
"Because of security." The 360 ​​mobile phone staff was amazed by his own answer.
There is a road from the entrance to the conference venue. It takes about ten minutes to walk past. Each corner is marked with signs. The most conspicuous place reads “Strong Three Systems, Safety Core Heights†and “360 Mobile Annual Flagship Q5 Series Press Conferenceâ€. .
As you can see, Zhou Hongyi did a mobile phone and eventually chose the right posture.
Obsession Zhou Hongyi does not accept defeat, even if it is possible to plant two things in the same thing, he still wants to make a good mobile phone.
On May 6 last year, Zhou Hongyi was very excited. There was no new product announcement that day. He supported the audience with the word “Strange Coolâ€. At the time, he said, "As long as the mobile phone is done well enough, it is not too late." As for the strategy, "I'm thinking about how to sell mobile phones for free, at least the hardware is free." The words were flooded with cheers.
Zhou Hongyi is self-proclaimed as "the earliest person to understand the millet model." After refining, "user experience" and "cost-effectiveness" are no stranger to him. Therefore, in theory, success is an easy task. Unfortunately, the logic of reality is more complicated, and many things have happened to the subsequent 360 mobile phones.
Before the joint venture company was established with Coolpad, an early employee of 360 Special Machines sent a micro-letter to Mr. Zhou and wrote it for a long time. However, the conclusion is simple. This matter is not reliable and do not touch Coolpad. He also told Lei Feng: "At the time, if Zhou had a good time to finish, because the money has not yet been used." "And then?" "Old Zhou did not care about me."
Then the storyline became known to everyone. “ Bring AK47 and follow me to the south to make a mobile phone! †It becomes “I just want to be a mobile phone. Whoever helps me to do a mobile phone is better for whom I am; whoever hinders me, I Who will be killed."
Shortly after this time, he re-emphasized the circle of friends.
So far, "Strange Cool" and "Dispute" have all disappeared. Perhaps the story is too much. When Zhou Hongyi said on the stage that "I did 360 mobile phones for a year," even the media would be surprised: "I've only done so. One year."
SafetyAt the press conference, Zhou Hongyi, Zhu Fanghao, and Zhang Zhaozhong were responsible for software, hardware, and gagging.
According to Zhou Hongyi's subjective intention, he did not want to attend this Q5 conference. PPT did not do it for him. However, he is more accustomed to closing the manuscript and consciously speaks only one point - safety. According to statistics, the whole press conference took nearly two hours, and the word “safety†was mentioned 140 times, of which Zhou Hongyi took 91 times.
In October last year, Zhou Hongyi said:
“ Our three mobile phones have done a lot in terms of body technology, materials, design, fingerprints, etc., so that we instead made a mistake and lost focus after speaking too many details, which made many users and friends feel A lot, but I don't think it stands out."
Of course, this is only an internal factor. There is another important reason why consumers can't be focused. That is, the mobile phones are more and more like this. This degree has made Zhou Hongyu very embarrassed:
“Sometimes I sent my cell phone to friends in government and friends in business. They all asked me a question, what was the difference between your cell phone and other cell phones? I wanted to boast about our pictures, but it seems that everyone Well done. I want to boast about how beautiful our metal fuselage curve is, but now thousands of Yuan machines have reached this level. I would like to boast about our energy saving and briskness, but this is only used to know."
Therefore, when Zhou Hongyi wants to leave, "security" is obviously his most secure one:
"In today's mobile phones, although all mobile phone manufacturers are doing some mobile phone butlers, mobile phone guards, and security centers, it is impolite to say that these software are not professional enough. Professional work will be done by 360. At this point, I can say nothing about it."
This can not be reminiscent of the "Meitu Xiu Xiu" started Mito mobile phone. The latter based itself on self-Timer artifacts and gained an enviable premium. Obviously, the size of Meitu's mobile phone is not what Zhou Hongyi wants.
ReboundAfter the stage was handed over to Zhu Fanghao, Zhou Hongju barely raised his head and his eyes remained on his mobile phone. He occasionally communicated with others and could not see any emotions. However, judging from the slightly depressed atmosphere of the scene, Zhou Hongyi is not excited enough.
A year ago, Lei Fengnet (searching for the "Lei Feng Net" public number concerned) gave a summary of the "quiet cool" at that time:
“In the year of 360, the progress of new services based on smart hardware was slow, and the confidence in the capital market was low. In June 360, we announced that we would privatize. 360 We need an exciting and adequate new business.â€
Now that the privatization of 360 has been completed, Zhou Hongyi can only euphemistically say: “At present, we (the 360 ​​mobile phone) are not the most powerful player on the market, but also face many powerful opponents.†The situation is very anxious and even more detrimental to the 360 .
According to Mei Jun, vice president of Meizu said: On the one hand, from the end of last year, the entire mobile phone industry's suppliers have reduced this year's shipping targets, layoffs, layoffs, bankruptcy bankruptcy. However, this year's situation does not seem so pessimistic, so that many components are in short supply.
On the other hand, in the past few years, the Internet model has formed a great impact on the traditional channels, and the profit space was once compressed to ten points. Today, the first-tier and second-tier markets tend to become saturated, consumer demand in the third, fourth and fifth-tier markets has risen, and dealers have rebounded strongly and retaliated for profits.
Against this background, Duan's company (OPPO, vivo) sang all the way, Xiaomi, Meizu, and LeTV each put their arms into the arms of offline channels. 360 or not? This may not be a problem, but the only thing that is a bit embarrassing is that these methods did not appear in the "My Internet Methodology" of Zhou Hongyi.
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