According to the latest market statistics released by Kantar Worldpanel ComTech in the United States, Android’s ranking in the European market ranks first.
Survey data shows that Android’s sales in the six countries in the last 12 weeks (as of June 12, 2011) have surpassed all other operating systems (including Nokia’s Saipan system in Spain).
Although the industry has been talking about fierce competition between different smartphone platforms, the growth in the UK is still driven by the upgrading of non-smartphone consumers rather than users switching operating systems. About 74.3% of all Android new sales come from non-smartphone users, while only 1.4% of customers have previously purchased the iPhone.
There are real signs of seeing any consumer switching between Android and Apple. Our data shows that Apple and Android customers showed very strong loyalty when they chose to upgrade their smart phones. One of the reasons is the application that consumers purchase for their devices. In France, for example, the average cost of the iPhone is 215 euros, and 17% of iPhone users download more than 10 applications per month. And if they choose a different operating platform (these applications may not be transferred), then their previous investment would be wasted. â€
With the increasingly fierce competition during this period, Apple’s market share in the United Kingdom began to decline. At present, its market share is 18.3%, which is a sharp decline from 30.6% in the same period of last year. However, the iPhone 4 has been the best-selling smartphone in the region for the past 12 months.
In the recent period, BlackBerry’s market share in the UK has continued to grow, with a 22.9% chance of success. The brand's strong appeal to young people has not diminished. Among all BlackBerry users, 35.6% of the 16-24 age group. The BlackBerry Messenger (BBM) is the key to the brand's youthful consumerism: In the past four weeks, 70% of 16-24 year old BlackBerry smartphone users are using BBM applications.
Sunnebo added: “63% of UK consumers are still using non-smartphones, and future growth will depend on the replacement of consumer phones. BlackBerry is currently the platform that attracts the largest number of users, and about 84.9% of new customers have previously used it. Non-smartphones.Our data shows that most first-time buyers of smartphones value prices.Blackberry's competitive price allows younger consumers to buy a smartphone device at affordable prices.
“However, a concern for brands positioned in the low-end market is that once consumers have already purchased the first smartphone, they will soon be ready to buy the next, more expensive smartphone, and they may be replaced Other brands: With the increasing number of consumers purchasing smart phones, the future competition of mid-to-high-end smart phones will become more intense."
Although Nokia's Saipan system is in a state of survival in most countries, there has been a resurgence of momentum in France recently: In the past 12 months, its market share has fallen by only 3.9%; and the French smart phone market The year-on-year increase of 75%. As the market's second best selling smartphone in the past 12 weeks, the Nokia C7 has played a crucial role in the revival of the brand's smart phones in France.
Survey data shows that Android’s sales in the six countries in the last 12 weeks (as of June 12, 2011) have surpassed all other operating systems (including Nokia’s Saipan system in Spain).
Although the industry has been talking about fierce competition between different smartphone platforms, the growth in the UK is still driven by the upgrading of non-smartphone consumers rather than users switching operating systems. About 74.3% of all Android new sales come from non-smartphone users, while only 1.4% of customers have previously purchased the iPhone.
There are real signs of seeing any consumer switching between Android and Apple. Our data shows that Apple and Android customers showed very strong loyalty when they chose to upgrade their smart phones. One of the reasons is the application that consumers purchase for their devices. In France, for example, the average cost of the iPhone is 215 euros, and 17% of iPhone users download more than 10 applications per month. And if they choose a different operating platform (these applications may not be transferred), then their previous investment would be wasted. â€
With the increasingly fierce competition during this period, Apple’s market share in the United Kingdom began to decline. At present, its market share is 18.3%, which is a sharp decline from 30.6% in the same period of last year. However, the iPhone 4 has been the best-selling smartphone in the region for the past 12 months.
In the recent period, BlackBerry’s market share in the UK has continued to grow, with a 22.9% chance of success. The brand's strong appeal to young people has not diminished. Among all BlackBerry users, 35.6% of the 16-24 age group. The BlackBerry Messenger (BBM) is the key to the brand's youthful consumerism: In the past four weeks, 70% of 16-24 year old BlackBerry smartphone users are using BBM applications.
Sunnebo added: “63% of UK consumers are still using non-smartphones, and future growth will depend on the replacement of consumer phones. BlackBerry is currently the platform that attracts the largest number of users, and about 84.9% of new customers have previously used it. Non-smartphones.Our data shows that most first-time buyers of smartphones value prices.Blackberry's competitive price allows younger consumers to buy a smartphone device at affordable prices.
“However, a concern for brands positioned in the low-end market is that once consumers have already purchased the first smartphone, they will soon be ready to buy the next, more expensive smartphone, and they may be replaced Other brands: With the increasing number of consumers purchasing smart phones, the future competition of mid-to-high-end smart phones will become more intense."
Although Nokia's Saipan system is in a state of survival in most countries, there has been a resurgence of momentum in France recently: In the past 12 months, its market share has fallen by only 3.9%; and the French smart phone market The year-on-year increase of 75%. As the market's second best selling smartphone in the past 12 weeks, the Nokia C7 has played a crucial role in the revival of the brand's smart phones in France.
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