[IT168 News] On the morning of November 23, the Q3 application distribution report was released by Xiaomi App Store’s official microblog, announcing that Xiaomi’s app store’s distribution exceeded the 65 billion mark. The report analyzes the download behavior of users in the Xiaomi App Store and covers almost every hot area. Compared with the same period of 2015, the live application has become the hottest area of ​​Q3, showing a savage growth trend.
Since November 2014, the Xiaomi App Store has delivered the first billion-dollar mark, achieving a growth rate of 6.5 times in less than two years. It can also be seen from the bar chart that the overall distribution volume has grown very rapidly. After Xiaomi's app store had completed a distribution of 50 billion in May this year, the total distribution volume reached 15 billion in just three months, which is the fastest growing quarter in history.
New travel options: Mobiya has grown steadily, ofo has come from behind
After Uber and Dribbling became more popular, users had new choices in the way they traveled. Bicycles that were not afraid of congestion and health were quickly becoming popular. They quickly opened up a new market and the number of downloads of bicycle apps was gradually increasing.
From the Xiaomi App Store data, there are currently two of the most popular Mobike bikes and ofo shared bikes. Including Mobike’s launch earlier, downloads showed steady growth throughout the third quarter; however, with the emergence of ofo’s shared bikes, downloads lag behind Mobike’s bikes in July and August. Shown the trend of coming from behind, the rapid increase in downloads, and the completion of the Champaign of Mobike, becoming the hottest application in this field.
Live applications grow wildly in traditional video applications
Mobile video applications have always been favored by users. Traditional video websites are also the earliest manufacturers to enter the mobile terminal. It can be seen from the report of the Xiaomi App Store Q3 that compared to the number of downloads in the same period of 2015, the overall change is small, and it is still iQiyi. , Youku, Tencent Video, Sohu Video and Tudou Video hold the top five positions, but only five seats have changed slightly. Iqiyi has risen from the second place last year to the top of this year, and Youku has slipped from the top to second place.
Compared with the traditional video site App, the live application is definitely a popular industry this year. This year it is flourishing. Among them, the betta lived up to the top of the similar application downloading application in less than a year, and it is divided into the following categories: Huya Live and YY LIVE. Two or three. In addition, we must pay attention to the fact that the growth trend of Yingke's live broadcast and tentacles TV is very fierce, and the entire industry has shown a state of brutal growth.
VR application rises the king to glory the game the most fire
VR industry is subject to content source cost is too high, there has been no blowout, but this does not hinder the manufacturers in the mobile app. If 2015 is still just a test of water, then this year should be said to be the rise of VR applications. The relevant applications led by 3D broadcast VR increased significantly. Other emerging applications such as Orange VR, Youku VR, and Fantasy Cloud VR all topped the top five.
The game has always been the largest source of revenue for mobile-end App vendors. Xiaomi's app store data shows that this year's hottest Q3 game is none other than the glory of the king. Downloads have gone far beyond other mobile games. Another two to five points are the big ball game, the cool run every day, happy fun and crossing the line of fire.
User Analysis: Big male and female interests are the main force
The Xiaomi App Store also conducted an interest analysis of user search keywords. Through the report, it can be seen that different genders have very different interests and hobbies. Male users prefer sports and electronics applications, while female users prefer shopping, dramatization, and health care.
Overall, the Xiaomi application store is still dominated by male users, accounting for 77% of the total, while in the subdivided areas such as take-out, news, live streaming App download is also the majority of male users. In terms of age distribution, MIUI users tend to be younger. The main force in all fields is young people.
Today, MIUI has more than 200 million users connected to the global network. The Xiaomi App Store happens to be one of the most active applications in MIUI, and Xiaomi's app store data report can well reflect the user's preferences and behavior. According to industry insiders, MIUI is obviously the best custom ROM to use. Active users can provide developers with the best industry reference. In addition, Xiaomi can also use its huge user data analysis to better serve its own users and ultimately achieve a win-win situation. the goal of.
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