LED lighting industry is optimistic about the prospects for development

In 2012, for those engaged in the LED industry, there are different levels of perception. In general, LED lighting manufacturers feel a bit cold, and the growth in the sales volume and the price fall are disproportionate. The price has reached the edge of the cost, quality is not lost to international companies, but it is not sold out, resulting in more inventory, the company's financial tight, on the contrary, the market sales of lighting lamps, LED sales continue to grow, and profits every year 50% growth, what does this mean? What are the expectations of the industry for the development of the LED industry?

Marketing methods LED lighting output growth can be expected

Looking forward to 2013, new manufacturers entering the LED lighting industry must learn to use emerging channels such as the Internet or word-of-mouth marketing if they have access to the lighting market; traditional channels win with service and concentration; online shopping and word-of-mouth marketing It is a good way to break through existing pathways, especially word of mouth marketing. As LED light sources are new products, coupled with television media, policy encouragement or rising environmental awareness, consumer acceptance will be high, but due to the uneven quality of LED light sources on the market, consumers are discouraged. If there is word of mouth or celebrity The recommendation, I believe, will cause a purchase whirlwind.

On the other hand, LED lamp source must give up the thinking of the electronics industry. Most of the LED lamp source companies are from the semiconductor or electronics industry. They have a strict quality concept and R&D spirit. However, most customers of the lighting industry are lighting designers or architects. Both parties have different definitions of light. Although defined as an energy, it is easy to use digital quantification. This is also a method that many electronics industry users prefer. Only the specifications and measurement standards are defined, regardless of the actual mounting effect; however, the lighting industry is accustomed to seeing the effects of actual light sources. Therefore, if you want to master the lighting industry, related personnel must add the concept of beauty and space, and these cannot be quantified by numbers.

LED lighting has become a trend and a trend has been discussed at the intersection of hawkers, home elders or TV topics, LED lighting is overwhelming. However, at this stage, the LED industry has entered an integration period. This is actually a good phenomenon. After all, since 2011, the LED industry has been in the doldrums for some time. Although 2013 is expected to lift the overall demand with low-cost direct-lit backlights, LED lighting is only It is the focus of the future.

According to the financial report of Royal Philips announced Q3 2012, LED only accounts for 25% of total revenue, but in 2015 it will increase to 50%, indicating that there is still a large market for LED lighting.

LED lighting market outlook is worth looking forward to

Green lighting has become the development trend of the lighting industry. Sunlight's micro-mercury energy-saving lamp projects and LED lighting product projects are in line with the general trend of green lighting industry development. Recently, the board of directors of Sunshine Lighting reviewed and approved the “Proposal on Partially Changed Investment Projects of Raised Capital”, which is intended to change the “Micromercury Environmental Protection and Energy Saving Lamp Industrialization Project”, which is one of the 2011 non-public offering equity investment projects, into "The annual output of 20 million (sets) LED lighting products industrialization project." The bill will be submitted to the general meeting of shareholders for consideration on Thursday.

Recently, the Ministry of Industry and Information Technology issued a draft of the "China's Roadmap for Gradually Reducing the Hg Content of Fluorescent Lamps," requesting a gradual reduction in the mercury content of energy-saving lamps and a complete elimination of the liquid mercury production process. The threshold of energy-saving lamp industry has been improved. Some small-sized enterprises will have difficulty in completing the conversion of liquid mercury to solid mercury process due to limited capital and technical strength. The future production and order of fluorescent lamps will be concentrated in relatively mature large-scale factories. Concentration is expected to increase.

Some market analysts believe that Sunny Lighting began to switch to the solid mercury process years ago. Currently, all of the solid mercury production processes have been realized. In the medium to long term, the industrial concentration brought about by industry standard changes will increase, and the overall market share is expected to increase.